Last week Insider ran a story of Blackbird Media’s purchase of the iconic Atlanta sign from Mashburn Outdoor. Insider talked with Blackbird Media Founder Chenault Sanders to learn more about the project. What’s the history of the Atlanta sign. The permit for this non-conforming site came from a Settlement Agreement […]
Month: July 2019
Lamar Advertising Partners with iGotcha Media
Providing Touch-Screen Kiosks for Metro Vancouver’s Regional Transportation Authority TransLink iGotcha Media, a digital interactive studio specialized in building memorable screen-based customer experiences, today announced a partnership with Lamar Advertising, one of the largest outdoor advertising companies in the world, to provide touch-screen kiosks for TransLink, Metro Vancouver’s regional transportation […]
Geopath Market Spotlight: Dayton
Did you know: Dayton, Ohio is located within a 600 mile radius of 67% of the US population. There are 26 institutions of higher learning within Dayton, including medical, law and engineering schools. This week’s Geopath Market Spotlight focuses on the Dayton, Ohio DMA. Infographics for the top DMAs and […]
Company of the Day: Turner Outdoor
Company: Turner Outdoor Advertising Markets: Texas Headquarters: 940 Eikel Street, New Braunfels, TX 78130 Phone: 830-609-SIGN Email: info@turneroutdooradvertising.com Turner outdoor advertising has been in South Central Texas for 28 years. The company has 27 billboard structures located on I-55 between San Marcos and San Antonio. Most of the billboards are […]
Out of Home Advertising Values June 2019
Insider was asked about Out of Home values. Insider has seen average values of 4-6 times billboard revenue and 8-14 times billboard cashflow during a 30 year career lending to Out of Home. The three US public Out of Home advertising companies had a mean gross value of 5.1 times […]
New Tradition Media Acquires Total Outdoor’s San Francisco Outdoor Advertising Assets
New Tradition Media has acquired Total Outdoor’s San Francisco out of home (OOH) media assets, making it the largest player in high-profile static signage in the Downtown San Francisco area. Jon Dobres, on behalf of Total Outdoor, stated “The deal is a value-enhancing opportunity for clients of outdoor media in […]
Andrea Messimer Henley on Entering Out of Home and Being Nice to Installers
Adomni Sr Director of Sales Andrea Messimer Henley appeared on the Financially Speaking podcast in June. Some of the highlights. On Adomni’s business model: What we’re doing at Adomni is offering sort of an MLS-list-your-billboard-inventory so its affordable, it’s easy to buy and it’s all in one platform… On entering […]
Company of the Day – Ultra Outdoor
Company: Ultra Outdoor Headquarters: 2210 Sampson St, Westlake, LA 70669 Market: Southwest Louisiana Phone: 337-437-6117 Ultra Outdoor operates a plant of digital and static billboards in Southwest Louisiana. The company was previously known as Vision Outdoor, but the name was changed in 2015. Jane Young is the company’s Sales Manager. Michael Kile is […]
Outfront tops S&P 500 in 2Q 2019
Outfront grew nearly twice as fast as the S&P 500 during the second quarter of 2019 due to strong revenue growth. Outfront stock (purple) was up 8%, Lamar (green) was flat, Clear Channel Outdoor (blue) was down 12% which the S&P 500 (black) grew 3% during the second quarter. The […]
New and Noted – July 7, 2019
Robert and Sam Kovacs have written about Lamar Advertising at Seeking Alpha. They say Lamar is a conservative stock with a 4.6% dividend yield, projected dividend growth of 4-6%/year and “decent not exceptional” projected capital gains. The Levis have out of home in their blood. Clear Channel Outdoor EVP Dan […]