Month: July 2019

New and Noted July 19, 2019

In The Other Side of Outdoor Advertising Crunchbase notes that startups like Brex and Eaze are using out of home advertising to get consumers attention: “The startups we talked to, including Brex, Eaze, and Snowflake, said that they think consumers are tired of Facebook and Instagram advertisements.  Especially because you […]

Company of the Day: Vector Media

Company: Vector Media Headquarters: 560 Lexington Avenue, New York NY 10022 Phone: 212.557.9405 Markets: Nationwide. Vector Media operates a plant of 30,000 out of home faces and 20,000 transit advertising faces across the US in addition to double decker buses, airport shuttles and trolleys.  The company has inventory in 27 of […]

Jason Kuperman: “Out of home is the town crier.”

Jason Kuperman is Chief Product Experience Officer at OUTFRONT Media where he helps advertisers, agencies and consumers to get the most out of OUTFRONT’s digital billboards.  Prior to joining OUTFRONT, Kuperman worked at TBWA and the Omnicom Group holding company. Insider talked with Kuperman this week. Why does out of […]

Court Rules on Permit Delays, “Interchange Prohibition”

A federal appeals court ruled against open-ended delays in responding to billboard permit applications and also took a swing at Pennsylvania’s prohibition against billboards near interchanges.The ruling was issued July 15 (Adams Outdoor Advertising v. Pennsylvania Department of Transportation). Background Adams applied for a state permit in 2016 to install […]

Kansas City Considering New Digital Billboards

Fox4kc.com and 41KSHB report that Kansas City is considering a zoning ordinance 190514 to permit new digital billboards.    The city has had a ban on digital billboards since 2007.  Yesterday the planning commission held a hearing on the issue.  The proposal includes the following: A 7:1 takedown ratio.  7 […]

Company of the Day – Veale Outdoor

Company: Veale Outdoor Advertising Markets: California Headquarters: 2800 Cleveland Ave #A2, Santa Rosa, CA  95403 Phone: 707-777-7777 Email: info@vealeoutdooradvertising.com Veale Outdoor Advertising has operated in Sonoma County for over thirty (30) years with a primary focus on the development of local advertising for Sonoma County based businesses. General manager Tom […]

Mike Norton on running a family-owned out of home company.

­­­ Today’s podcast guest is Mike Norton, President of Norton Outdoor Advertising, an independent out of home company with 900 traditional and 14 digital billboard displays in Ohio.  Mike represents the third generation of Nortons to run the business.  Mike sits OAAA Board of Directors, Digital billboard and Innovations committees.  […]

Regulatory Roundup: Two disputes in PA

The Morning Call reports that the Easton, PA Zoning Hearing board has rejected an appeal by Adams Outdoor Advertising for a 10 by 15 foot digital billboard in Centre Square.  Adams will appeal the decision in Northhampton County Court.  The site’s owner says a billboard is necessary to attract a […]

Geopath Market Spotlight: Fresno

Did you know: Fresno, California means ash tree in Spanish and the city’s flag features an ash tree. Fresno is the 34th largest city in the United States. This week’s Geopath Market Spotlight focuses on the Fresno, California DMA. Infographics for the top DMAs and much more are available to […]