Month: June 2019

Out of the Office: McKenzie Cowlbeck

McKenzie Cowlbeck loves to travel when she’s not attending the University of Oklahoma or helping her father Chris Cowlbeck with IBOUSA matters. She’s been to Bhutan, Brazil and Italy while in college and will soon be headed to Scotland.  Here’s a picture of Mckenzie in Siena Italy. McKenzie is a […]

Billboard Insider Classifieds June 29, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

New and Noted June 28, 2019

In addition to controlling Lamar Advertising, Sean and Kevin Reilly have been shareholders in RTC, a Louisiana telcom company.  The Greater Baton Rouge Business Report says RTC recently purchased Eatel, another Louisiana telcom provider, with the Reilly’s backing. The Post and Courier has an article on religious billboards.  The article […]

Jim Poage on the Importance of CPR Training.

Insider asked Formetco’s Safety Director Jim Poage to talk about the importance of safety training.  Someone recently used Jim’s training to save a life. Who at an Out of Home company should receive CPR training? This is one of the most frequent questions I get asked concerning CPR – First […]

Protect Scenic 101 in CA

Insider found this post on the Ecologistics.org website: Do you think that landowners have an easy time getting billboards removed from their properties?  Think again.  A difficult reality confronts a landowner intending retirement and removal of a billboard which has an expired lease. When landowners no longer want their properties […]

Company of the Day: Trans-Ad Outdoor

Company: Trans-Ad Markets: Puerto Rico Address: San Juan, PR  00926 Email: info@transad-pr.com Phone: 787-766-2610 Trans Ad operates a transit advertising and airport advertising business in Puerto Rico.  The company provides advertising at Luis Munoz Marin International Airport and AMA bus Advertising.   [wpforms id=”9787″]   Paid Advertisement

Professor Rick Wilson on the Effectiveness of Out of Home Advertising

The OAAA has been emphasizing attribution research this year.  The idea is to provide hard data to out of home buyers on how out of home advertising influences consumer behavior.  The OAAA hired Rick Wilson, Associate Professor of Texas State University, San Marcos to review the data.  Here are the […]

Vendor Spotlight: Tiffin Metal Products

Vendor: Tiffin Metal Products Products: All-steel panels, horizontal and vertical sections, Windguard Trim, wall mount bracket systems Address: 450 Wall Street, Tiffin, OH 44883 Phone:  800-537-0983 Tiffin Metal Products has been serving the outdoor business for over 90 years and is a member of both the OAAA and IBOUSA.  Insider […]

Lamar and Rareform Partner to Repurpose Billboard Material

Baton Rouge, LA – June 26, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media (OOH) companies in the world, today announced the formation of a partnership with Rareform, a recycling-based lifestyle brand specializing in converting billboard materials into high-quality products. This partnership will […]

Company of the Day – Transit Advertising, Inc.

Company: Transit Advertising, Inc. Headquarters: 4401 S 91st E Ave, Tulsa, OK 74145 Markets: Oklahoma, Missouri, Texas Phone: 918.270.2366 Transit Advertising, Inc. has more than 20 years in the industry and is the only advertising agent for transit services in: Wichita Falls, TX Columbia, MO Tulsa, Norman, Oklahoma City & […]