Month: May 2019

Wendy Hickey on ArtPop and ArtPop Street Gallery

ArtPop is a Charlotte, North Carolina nonprofit which displays local art on vacant billboards.  Insider talked with ArtPop founder Wendy Hickey in Las Vegas at the 2019 OAAA conference.  Las Vegas is one of the 14 cities where ArtProp has a presence.  Wendy talk about ArtPop ArtPop makes local artists […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day: Southeastern Displays

Company: Southeastern Displays Market: South Central Kentucky Headquarters: PO Box 990, Bowling Green, Kentucky  42102-0990 Phone:  270-781-8720 Email: info@southeasterndisplays.com Southeastern Displays offers billboard coverage in 20 cities in South Central Kentucky.  The company has 30 sheets and bulletins.  The company has a 50 year history. Rita Vaughn, the Company’s President, died in April […]

Billboard Insider Classifieds May 25, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Rothfelder on Collecting Delinquent Accounts

By Richard Rothfelder, Rothfelder and Falick Insider published an article summarizing the 1998 Missouri Court of Appeals decision in Superior Outdoor Advertising vs Snadon, which provides some helpful guidelines for the collection of delinquent accounts. Insider has visited this important, and unfortunately common, problem confronting the outdoor advertiser previously, including […]

Amazon Prime Good Omens Campaign

  Yesterday, Amazon Prime unleashed a mixed reality apocalypse on the streets of New York City to promote their hotly anticipated fantasy series Good Omens. Based upon the novel of the same name from Terry Pratchett and Neil Gaiman, Good Omens stars Michael Sheen and David Tennant as an angel […]

IBO COOP Marketplace Connects Vistar Media Platform

  As more programmatic buyers find the benefits and efficiency of automation, IBOUSA General Manager Chris Cowlbeck announced that the IBO COOP Marketplace has been successfully connected to the Vistar Media’s programmatic monetization platform.    “This is a huge step for accessing the large pool of national buyers available through […]

Digital Billboards Change Fast with Tornado Updates

Tornado season highlights the expanding partnerships between emergency messengers and digital billboards. Insider takes you inside the fast-moving preparations for recent severe weather in Oklahoma, to explain the speed and sophistication of these partnerships. 5:58 pm Saturday (May 18): authorities sent a group text to activate digital billboards on Sunday. […]

Wingate Media Uses Digital Billboards for Storm Warnings.

For years, Out of Home companies have been using their digital signs to provide safety notices to the public.  Last month Jim Matalone’s Arkansas-headquartered Ashby St Outdoor received great press for using digital billboards to display tornado alerts.  Wingate Media is getting good press for doing the same thing in […]

Company of the Day: SignSpan

Company: Sign Span Markets: San Diego Headquarters: 117 Dartmouth Rd, San Mateo, CA  94402 Email: info@signspan.com Signspan Corporation operates a digital sign network in San Diego.  Thomas Yip is the firm’s President.  The company’s signs are placed in gyms, retail stores and restaurants.  Most of the firm’s signs are in […]