Month: January 2019

Company of the Day: Micro Outdoor

Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Micro Outdoor Advertising owns over 200 billboards in north central West Virginia and Maryland.   Many of the boards are double stacks.   The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, West Virginia […]

Billboard Insider Classifieds January 12, 2019

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

Billboards and Other Businesses

RocketVII Interactive announced the sale of its out of home assets in Ohio this week.  Kalil and Co was the broker.   Rockett VII’s owner also owned a a movie theater in Gallipolis, Ohio. The transaction caught Insider’s eye because Rocket’s owner had investments in a non-out-of-home company.  This is more common than […]

New and Noted January 10, 2018

“Privacy matters. Customers matter. Tech giants need to realize that no matter how big the company is, it still has a responsibility to consumers to protect their information, even if that means protecting information from its own company.”  Privacy issues aren’t going away any time soon.  Apple Flaunts Privacy at […]

Enter the OAAA\Geopath Local OOH Case Study Content

Entries for the OAAA\Geopath Local OOH Case Study Contest are now being accepted. Each year, the contest helps to generate quantifiable proof of the value OOH provides within local ad communities – a critical component to selling OOH. Entry is simple, and winners could win money or a trip to Las Vegas!  Here […]

Company of the Day: Maloney Outdoor

Company: Maloney Outdoor Markets: Kentucky, Indiana Headquarters:  PO Box 4849, Louisville, KY  40204 Phone: 502-584-5512 Email: info@maloneyoutdoor.com Maloney Outdoor is a family owned local billboard company serving Louisville Kentucky and Southern Indiana including New Albany, Clarksville, Jeffersonville, Floyd County and Clark County.  The company’s products include Expressway Bulletins, Billboards on Major Roads in Louisville and […]

Privacy and Digital Billboards

Digital billboard opponents used to base all their arguments on safety.  It’s harder to make those claims in the wake of federal government studies which have found that digital billboards do not distract drivers.  Insider is starting to see digital billboard opponents raise privacy as an issue.  Here’s a quote […]

Lamar CFO Keith Istre to retire at end of 2019

January 9, 2019 – Baton Rouge, LA – Lamar Advertising Company (Nasdaq: LAMR), a leading owner of outdoor advertising and logo sign displays, today announced that Keith A. Istre, Chief Financial Officer and Treasurer, has informed Lamar of his intent to retire from the company effective December 31, 2019, after more than […]

2019 OOH Industry Awards

  Who Will Take Home Top Honors? At the 2019 OAAA\Geopath OOH Media Conference + Expo in Las Vegas, the OOH industry will pay tribute to its most influential leaders and visionaries with the presentation of the OOH Industry Awards. These awards are given to individuals who have added to the legacy of […]

Tech and Out of Home

OAAA Chief Marketing Officer Stephen Freitas spotted this example of a high tech company using out of home to make a point.  Google’s got a wrap on a people mover.  Apple’s got a wallscape saying “What happens on your iphone stays on your iphone” at this week’s Consumer Electronics Show. […]