Month: October 2018

Rate this Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Tourism signs in New York State: What Did The Feds Agree To?

The feds and New York State announced resolution on September 28 to a long-running dispute over tourism-promotion signs on the right of way deemed illegal by the Federal Highway Administration (FHWA). Neither side offered much detail about the agreement, other than FHWA would rescind its $14 million penalty against the […]

Company of the Day: iLevel Digital

Company: iLevel Digital Markets: Minnesota, North Dakota Headquarters: 308 2nd Avenue, Grand Forks, North Dakota 58203 Phone: 701-738-4998 Email: info@ileveldigital.com iLevdel digital operates a billboard plant which includes 9 structures with 15 faces in Minnesota and North Dakota.  11 of the faces are digital. The plant is located in Hawnkinson, […]

Out of the office: Billups Partner/Chief Strategy Officer Makes Art

Billups Partner/Chief Strategy Officer Rick Robinson makes art: “OOH is a human instinct.  We are visual at our core, we’re aggressive about it and it’s in our nature to mark space.  As an expression of that DNA I’ve been a steel sculptor for 25 years.  Have had the very good […]

Billboard Insider Classifieds October 6, 2018

  “The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign […]

The San Jose Problem

By Jennifer Sloane, Esq. As an attorney for the OOH industry, I love to see comments by local governmental officials such as those pointed out in the article New Digital Signs Headed For San Jose, CA.  In that article, the city councilperson stated, in summary, that they wanted to allow […]

Graham Outdoor Buys Divine Outdoor

Graham Outdoor has purchased the assets of Divine Outdoor in Florida.  Insider interviewed Graham Outdoor President Shannon Graham. Shannon, how did you get involved in out of home. I got involved in ooh by purchasing some hunting property in Ga back 16 years ago along I-16. My wife and mother […]

Freitas Explains Get Out of Home

Last week the OAAA launched a bold new out of home positioning campaign called Get Out of Home.   Here’s what OAAA chief marketing officer Stephen Freitas says about the designs. “This is just the first part of a campaign that will run through the end of this year.  We are […]

Company of the Day: Horton Outdoor

Company:  Horton Outdoor Markets:  Alabama, Georgia, Florida Headquarters: 162 W Main Street, Suite 101, Cartersville, GA  30120 Phone: 404-902-6902 Email: info@hortonoutdoor.com Horton Outdoor was started in 2015 and operates a billboard plant in Alabama, Georgia and Florida.  The company has grown via the acquisition of G&G Enterprises, Owen Media, Lewis […]

Keenan Media Erects Digital Billboard

What’s it like to install your first digital billboard?  That’s what Insider asked Brett & Lane Keenan who founded Keenan Media, a Conyers Georgia headquartered company to develop out of home locations in Georgia. Brett & Lane, what prompted you to enter the out of home business. Coming from a […]