Month: September 2018

What’s Next: OOH Campaign Ready to Launch & More

By Nancy Fletcher, OAAA President and CEO First, we Get Out of Home.      Get Out of Home featuring ad industry legend Stan Richards On October 1, the out of home (OOH) industry will launch a big, sophisticated promotional campaign. With the tagline, Get Out of Home, the goal of the campaign […]

Tasty Ad develops cloud-based OOH ad design solution

Vendor:  Tasty Ad Headquarters: 2300 W Jackson St, Cookeville, TN  38501 Phone: 931-854-8464 Email:  info@tastyad.com Tasty Ad allows you to design billboard ads using the cloud.  The company was created by Shane Hutton (Creative Director of Roland Digital Media) and Dave Roland (President of Roland Digital Media).  Insider talked with […]

Adomni partners with IBOUSA

LAS VEGAS – Adomni, an open online platform to find and buy digital out-of-home advertising, announced today a partnership with IBOUSA that enables their billboard owner associates to seamlessly list and sell their unsold DOOH inventory on Adomni’s marketplace.  For the first time ever, advertisers can perform searches by location, […]

Company of the Day: Gordon Outdoor

Company:  Gordon Outdoor Advertising Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates billboards in Oklahoma and Kansas. Jeff Gordon is the company’s owner. Brian Firth is the company’s in-house graphics artist and production manager. The company operates multiple static, trivision, and LED signs in Oklahoma and Wichita.  Gordon […]

Lamar Purchases PA Based Land Displays

To cap off a month of significant acquisition activity, the Reading Eagle reports that Reading, PA based Land Displays sold to Lamar Advertising.  Land Displays, from our last Company of the Day, owned 134 structures, including 15 digital faces, 3 trivision faces, 65 bulletin faces and 136 poster panel faces in Berks, […]

Stu Lee on Updating Insurance Schedules

Insider wrote an article last week about the importance of updating billboard insurance schedules.  Insider asked billboard insurance expert Stu Lee of Bassler and Co for his opinion. Where do you report your billboard locations in a typical billboard insurance policy? For any billboards that need property damage coverage, they […]

Company of the Day – Gilbreath Outdoor

Company: Gilbreath Outdoor Advertising Markets: Southeast Texas Headquarters: 407 South Friendswood Drive, Friendswood, TX  77546 Phone: 281-992-4555 Email: brett@gilbreathoutdoor.com Brett E. Gilbreath of Gilbreath Outdoor Advertising has been in the outdoor advertising industry literally all of his life. His father founded a small billboard company in 1964 and Brett worked […]

Are Cold Calls Dead?

By Andrea Messimer Are Cold Calls Dead? The short answer is No- If you throw enough things at the wall something will eventually stick or you will get lucky. Today, reaching prospects is harder than ever due to the fact there are so many channels. Here are the top 3 […]

Bartow County, GA updating sign code.

The Daily Tribune News reports that Bartow County, Georgia is considering an amendment to the County’s sign ordinance to: prohibit variances which increase the maximum area of signs increase the maximum number of billboards. prohibit new billboards or the conversion of an existing sign to digital The county, however, is […]

Company of the Day: George Lay Signs

Company of the Day: George Lay Signs Market:  Kansas Headquarters: 1016 N. Waco, Wichita, KS  67203-3999 Phone: 800-888-0433 George Lay Signs is a family-owned Wichita based signs company and billboard business.  The company was started in 1955 when George Lay quit his job designing neon signs for Wichita’s leading sign tompany to start his […]