Month: June 2018

Billboard Visibility Not Protected By Just Compensation

The Wisconsin Supreme Court ruled 4-3 that the City of Madison’s construction of a bridge which blocked visibility of a billboard is not a property taking requiring just compensation.  Here’s a summary of Adams Outdoor v City of Madison.  Adams bought a two sided billboard located near the Beltline Highway […]

Vote Scheduled on Advertising in CA Right of Way

A vote is scheduled next Tuesday in the California Senate Transportation Committee on AB 1405 which will allows the California Department of Transportation to establish a pilot project for advertising on state rights of way.  You can read an analysis of the bill here and the text of the bill here.   Insider ran […]

Rainbow Kirby on Adidas OOH/influencers campaign

By Rainbow Kirby, Clear Channel Outdoor Step outside, and look up as you stroll through your neighborhood. You may just have a special message waiting for you, especially if you have social cred and influence. This summer, Adidas is showing the love to their family of brand ambassadors in LA […]

Company of the Day – Conlee Outdoor Advertising

Company:  Conlee Outdoor Advertising Headquarters: 242 El Cerrito Dr. Bakersfield, CA Market: Bakersfield, CA Phone: 661-549-1792 Email:  shelli@conleeoutdoor.com Conlee Outdoor Advertising is a locally owned and operated outdoor advertising company serving Bakersfield California. Shelli Carlovsky owns Conlee Outdoor and has worked in the outdoor advertising industry since 1999. She is […]

Pending Tariff Impacts Digital Billboards.

“No one in the US makes LED’s so what the hell are we protecting.”  – A US digital billboard manufacturer on the impending LED tariff. The escalating US-China trade war may be coming to a digital billboard near you.  Earlier this week the Trump administration released an updated list of […]

Magna says OOH is only form of traditional media to grow.

Magna has released its Spring 2018 Advertising Forecast.  Global ad spending is projected to increase 6% in 2018 but most of the new spending will go to online digital and mobile advertising.  Magna says out of home is the only form of traditional media to grow in 2018. Magna On […]

Pequot Lakes Revisited

As a follow up to our Insider post last week, the Brainerd Dispatch points out some additional detail on the Pequot Lakes Minnesota town council sign ordinance approvals from earlier this month. Along with the council’s decision to permit billboards along the new Highway 371 to encourage people to stop […]

Geopath Market Spotlight: Jacksonville

Did you know: Jacksonville was named for General Andrew Jackson, who later went on to become the 7th President of the United States. The Dames Point Bridge in Jacksonville is the second longest concrete cable-stayed bridge in the western hemisphere. This week’s Geopath Market Spotlight focuses on the Jacksonville DMA. […]

OOH Supports Global Red Cross Campaign

The American Red Cross this month launched the Missing Types campaign, an international effort to encourage new blood donors, as well as donors who have not given in years, to give blood and to help ensure lifesaving blood products are available for patients in need. As part of the campaign, […]

Out of Home Metrics

Railroad Outdoor’s Mike Fitzgerald asked Insider what metrics are important for measuring the performance of an out of home business.  Here are 6 financial metrics which will help you evaluate your out of home business. Gross revenue.  This tells you how well your sales effort is going.  You might also […]