Did you know Greenville was called Pleasantburg until the name was changed in 1831 In the early 1900’s, Greenville was known as the “Textile Center of the World.” This week’s Geopath Market Spotlight focuses on the Greenville/Asheville DMA. Infographics for the top DMAs and much more are available to Geopath […]
Month: March 2018
Company of the Day: Arizona Billboard Company
Company: Arizona Billboard Company Market: Arizona. Headquarters: Tanque Verde Road #103, Tucson, AZ 85749 Phone: 877-882-9250 Arizona Billboard Company operates a plant of bus benches, bus shelters, billboards and mobile billboards in Arizona. The company’s principal markets are: Phoenix Tuscon Nogales Wilcox Green Valley Yuma The company has been in business for over 30 […]
New York City’s Money Grab
If you put a picture of a New York City billboard on your website and aren’t registered as an out of home company in New York City you may get a summons from the city to register as an out of home advertising company or face a fine of $25,000 […]
OOH Formats Spotlight Creative Travel Ads
By Ken Klein, Executive V.P., Government Affairs, OAAA Scientists call it symbiotic, a mutual benefit. Travel-tourism clients inspire creativity in out of home media (OOH). In turn, the entire line-up of OOH formats works for travel ads. Taxi tops, walls, transit, street furniture, and billboards showcase the wonders of being […]
Geopath and OAAA announce GO2018 speakers
New York, NY – March 12, 2017 – Geopath, the not-for-profit organization providing audience location measurement to the Out-of-Home (OOH) industry and the Outdoor Advertising Association of America, today identified several of the keynote speakers who will headline the 2018 Geopath/OAAA Out of Home Conference (GO2018) taking place May 7–9 […]
Company of the Day – Arrow Signs & Outdoor
Company: Arrow Signs & Outdoor Advertising Headquarters: 4545 N. Alby St., Godfrey, IL 62035 Markets: St. Louis, Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1980 in the basement of Lance J Demond with nothing more than a paint brush and a can of paint. The […]
FEMA says digital billboards important tool.
By Ken Klein, OAAA Government Affairs Digital billboards are an important communications tool to share emergency information with the public, says America’s top emergency manager. “Use of digital signage along highways is part of the layering and unity of messaging to reach affected communities, and supplements radio and mobile alerts,” […]
Alex Shunnarah and Out of Home
Insider sees Alex Shunnarah billboards whenever he visits Georgia, Alabama and Florida. Shunnarah is a personal injury attorney whose firm is headquartered in Birmingham, Alabama. Shunnarah uses outdoor because they work. He partners with ad agencies and pr firms to direct spending. AL.com reports that Shunnarah has his face on 2,000 […]
Standard Outdoor Parent Closes On $25M Debt Facility
A press release on Business Wire recently announced the closing of a $25.0 million Senior Credit Facility for Standard Diversified Opportunities Inc.(“SDOI”) with Crystal Financial LLC. SDOI is a publicly traded holding company and is the parent company to Standard Outdoor out of Austin Texas. Standard Outdoor currently owns 384 faces […]
Company of the Day: Arena Outdoor
Company: Arena Outdoor Advertising Markets: Nevada. Headquarters: 1380 US Highway 95A N, Suite 2-209, Fernley, NV 89408 Phone: 775-835-4250 Email: rk@arenaoa.com Arena Outdoor operates a billboard plant in Northern Nevada. The company’s founder is Robert Kennerson. The company is building signs in Nevada on I-80 between Reno and Winnemucca. Insider talked with Kennerson about the […]