For more than 15 years, the Foundation for a Better Life has worked with OAAA to inspire millions of Americans with its Pass it On public service campaign. Since its launch in 2001, the OOH industry has donated more than $285 million in ad space. “Pass it On is one of the […]
Month: January 2018
Company of the Day – Whiteway Outdoor
Company: Whiteway Outdoor Market: Atlanta, Georgia Headquarters: 6400 Powers Ferry Road, Suite 374, Atlanta, Georgia Phone: 770-226-9605 Email: m.levin@mindspring.com Whiteway Outdoor operates a high profile billboard plant consisting of 13 static billboard faces and 3 digital billboard structures with four faces located in Atlanta. The structures are in prime locations […]
Landmark’s Marketing Strategy
Landmark Infrastructure buys of home advertising ground leases. Insider knows someone in the billboard business who owns land under billboards through a separate company. Insider reviewed the landowner’s Landmark Infrastructure file and here are the results: Landmark aggressively contacts landlords. Landmark has approached the landowner 19 times in the past three […]
Geopath Market Spotlight: Salt Lake City
Did you know: Salt Lake city is home to the world’s first and only ski-in/ski-out distillery? Salt Lake City was home to the world first KFC restaurant franchise in 1952. This week’s Geopath Market Spotlight focuses on the Salt Lake City DMA. Infographics for the top DMAs and much more […]
IAB Provides A DOOH Metrics Glossary
As we view the landscape of big data and programmatic buying attempting to understand a new language, do these types of terms give you a headache? Served Impressions Audience Composition CPM Message Duration Unique Traffic Primary Ad Unit Geographic Targeting The Interactive Advertising Bureau would like to introduce to you […]
Company of the Day: Waverly Media
Company: Waverly Media Market: Florida Headquarters: 4188 Dairy Ct, Suite D, Port Orange, Florida 32127 Phone: 386-322-3600 Waverly Media is a 20 year old company which operates a bus bench advertising business in Pasco County, Florida with coverage in: Deltona Deland Edgewater Holly Hill Port Orange [wpforms id=”9787″] Paid Advertisement
Billboards Highlight Female Execs at CES 2018
The Female Quotient, an organization to advance gender equality in the workplace, used digital billboards in Las Vegas to highlight the leadership strengths of female executives participating at January’s CES 2018. Clear Channel Outdoor’s Director of Corporate Communications Rainbow Kirby Stearns made the big screen with “My leadership strength […]
Paul Wright on the tax law and billboard values.
SignValue’s Paul Wright is an expert in valuing out of home advertising companies. Insider asked Wright for an update on billboard values. With the changes in income tax law coming in 2018, do you anticipate a shift in focus to property valuations? We are cautiously optimistic that the dramatic reductions […]
Billboard Movie Wins More Awards
“Three Billboards Outside Ebbing, Missouri” won three top awards January 21 from the Screen Actors Guild (SAG) for best cast, actress, and actor in a supporting role. The film also won four Golden Globes (January 7) and three Critics’ Choice Awards (January 11). The film was nominated for nine Academy […]
Company of the Day – Watkins Outdoor Advertising
Company: Watkins Outdoor Advertising Headquarters: 969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri Phone: 417.862.0003 Email: gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO. The company has 9 digital faces in the city of Springfield. Greg […]