Month: December 2017

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]

Why you need more than a facebook page.

Your billboard company needs more than a facebook page.  There should be multiple ways of contacting your company via social media or your webpage.   Don’t rely just on a single phone number or a single person. Insider carried an obituary on Whiteheart Outdoor’s Bill Whiteheart in September.  Whiteheart Outdoor had […]

Company of the Day – Ultra Outdoor

Company:  Ultra Outdoor Headquarters: 2210 Sampson St, Westlake, LA 70669 Market: Southwest Louisiana  Phone: 337-437-6117  Ultra Outdoor operates a plant of digital and static billboards in Southwest Louisiana.  The company was previously known as Vision Outdoor, but the name was changed in 2015.  Jane Young is the company’s Sales Manager.  Michael Kile is […]

Expert predictions for out of home in 2018

Insider asked a who’s who of the out of home industry for predictions for 2018. What are your predictions for out of home in 2018? Nancy Fletcher, President/CEO, OAAA: The OOH revenue growth trend (now at 30 consecutive months) will continue in 2018 OOH will become more of a core […]

Whatever Happened To Billboard Legend Leo Hickman

By Ken Klein, Executive Vice President, OAAA Leo Hickman makes high-end violins. And, if you’re lucky, he’ll play one for you . . . foot-tapping old-time fiddle music. Three of Hickman’s grandkids are fiddlers, too: “I love watching them play and grow.  I hope someday they will own and play […]

PJ Solomon on the tax bill and out of home

Mark Boidman, Christian Bermel and Brandon Yoshimura of PJ Solomon have prepared a concise 1 page overview of the impact of the tax bill on the Out of Home industry.  Good news.   Disclaimer This presentation has been prepared solely for informational and illustrative purposes and is not to be […]

Company of the Day: The Nashville Sign

Company:  The Nashville Sign Market:  Tennessee Headquarters: 4505 Harding Pike, Suite 81W, Nashville, Tennessee  37205 Phone: 615-613-6218 The Nashville sign is an iconic billboard which is located at 1615 Broadway at the Broadway/West End Split in downtown Nashville.  The sign was originally constructed as a static billboard (see picture on […]

Burkhart Billboard Creates Largest Santa Letter

SOUTH BEND, Ind.: There may not be a place to leave milk and cookies, but the newest holiday billboard from Burkhart Advertising Inc. is sure to get Santa’s attention this year. The design features a child-written message to Santa and appears across Burkhart’s expanding digital billboard inventory, aiming to be […]

Billboard Insider Classifieds December 23, 2017

Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]

Reed v Gilbert Lawsuit in Indiana

Jeff Lee’s GEFT Outdoor has initiated a Reed v Gilbert lawsuit against the city of Westfield, Indiana.   GEFT wishes to put up a digital billboard in the city and has sued the city for damages because the city’s content-based sign code prohibits the digital billboard.  You can read the complaint here. […]