This week Insider did an interview with the Colorado Sign Association. Thanks to Keith Dobie of the Colorado Sign Association for permission to reprint. CSA: What is Billboard Insider? Billboard Insider provides news and analysis for the out of home advertising business. We write about topics we think will interest […]
By Dave Daucanski Great out of home sales people want to be held accountable. This column talks about how to lead and coach your out of home sales team. Shout outs to Greg Dodson in St Louis, Pamela Gentry and Ashley Jay in Dallas and Pamela Collis in Ocala for […]
Company: Ace Outdoor Advertising Market: California Headquarters: 89801 Sunset Blvd., West Hollywood, CA 90069 Phone: 310-467-8072 Email: andrew@ace-outdoor.com Ace Outdoor operates four high profile billboard structures with 7 faces on Sunset Strip in West Hollywood. Ace is managed by Andrew Bilanzich who was a punter for the 1995 Nebraska cornhuskers […]
The Detroit Free Press, Mlive and The Detroit News reported that Michigan Governor Rick Snyder vetoed legislation to permit billboards to be erected on school property along state managed roads. and increase the total number of billboards permitted in Michigan. Insider posted in December about Senate Bill 953 passing the Michigan […]
Insider wrote about vehicle recognition billboards in July 2016 and April 2016. We found a 1 minute video at the Lamar youtube page which describes exactly how the Lamar/Posterscope car recognition project works. Insider’s take: This is a great example of why your company needs to set up a youtube page. […]
Where can I find billboards for sale? One way is to do-it-yourself. This means driving around or doing the internet research to identify billboards you’d like to buy, looking at the name on the nameplate and calling the owner. The do-it-yourself approach takes a lot of work and is inefficient […]
By Chris Cowlbeck We all know a pretty picture when we see one – I’m sure something just popped into your head. “A picture says 1000 words”, is a rather worn out phrase, but says it all. Generally, the more detail the better in pictures in a lot of marketing […]
Company: Action Outdoor Market: Metro Atlanta and Dahlonega, Georgia Headquarters: 3512 Old Milton Parkway, Alpharetta, GA 30005 Phone: 678-624-9275 Email: info@actionoutdoor.com Action Outdoor was originally formed in 1992 between partners Jack Hartrampf and Larry McCurdy. Both Jack and Larry were real estate brokers with Metro Brokers and through their expertise in dealing with […]
Public outdoor company valuations shrank slightly during the fourth quarter of 2016 as this chart demonstrates. Public Outdoor Company Valuations December 2016 The average revenue multiple for the four public outdoor companies shrank from 3.60 times to 3.57 times. JCDecaux, Clear Channel Outdoor and Outfront trade at a lower revenue […]
By Steve Nicklin, Vice President of Marketing, OAAA. OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry’s 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near such a consistent, solid record. 2017 […]
