20 Billboard Creative Tips from Arrington Outdoor

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Arrington Outdoor has a list of 20 billboard creative tips on its website.

  • Can the message be more succinct?
  • Rule of thumb: maximum copy, seven words!
  • In outdoor design, “less is more”.
  • Is the typeface legible?
  • Does the letter S P A C I N G (or kearning) read at distance?
  • Is it strong and clear?
  • Is the graphic singular?
  • Is the visual content unified?
  • Is the image powerful?
  • Is the read good?
  • Is your poster recognizable at a distance?
  • Is the brand name or logo readable at a distance?
  • Is the optimum achieved?
  • Are the colors attractive?
  • Is the contrast compelling?
  • Color combinations affect apparent size and readability.
  • Are production issues clear?
  • Does your printer know your exact needs?
  • Is your art optimized for your printer’s needs?
  • Is the art suitable for extreme enlargement?

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Reagan Otr and YESCO - Billboard Insider

 

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