Post Tagged with: "OOH"

Digital Immersion & Its Impact on OOH – A Future Look

  By Jerry Buckley, Director of Marketing, EMC Outdoor The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting people as I doodled a squiggle masterpiece with Google Tilt Brush. In short, I could not untether from the real world — as the technology promised. BUT I was absolutely […]

by John Weller· · 0 comments · Creative

Smirnoff Vodka Ads Get Political

Smirnoff’s new advertisement under its new “Made in America” banner features a Moscow Mule cocktail with text that reads, “But we’d be happy to talk about our ties to Russia under oath,” an apparent nod to the president’s recent comments following fired FBI Director James Comey’s congressional testimony.   Interestingly, according to CBS News President Trump does not drink alcoholic beverages. A Smirnoff U.S. spokesperson told CBS News in a statement, “Smirnoff has been made in America for more than eight […]

by John Weller· · 0 comments · Creative

Pearl Media Announces Agreement with Transbay Transit Center to Serve as the Venue’s Promotional Partner

FAIRFIELD, NJ (June 5, 2017) – Pearl Media, a leader in real estate transformation through cutting edge marketing and digital media platforms, has been selected as the promotional partner for the highly anticipated Transbay Transit Center. The foundation of this initiative will focus on Out-Of-Home marketing to create a one-of-a-kind experience for riders and consumers. The program will span a range of areas including content creation, advertising, events and brand partnerships. In this role, Pearl will design and manage the […]

by John Weller· · Comments are Disabled · Business

Bombs, Bullets and Government Seizure

Prologue by Nancy Fletcher, OAAA President & CEO : Antonio Vincenti is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman Sean Reilly and I will speak there). By sharing his story, Antonio gives us perspective. We all have problems, but Antonio has faced war and government seizure. The government bulldozed more than 3,000 of his billboards. In a sense, we all are builders. We build sales, relationships, teams, and growth. Antonio is a […]

by John Weller· · Comments are Disabled · Business

France Scares Jaywalkers With Interactive Billboards

France’s road safety agency is running a campaign using billboards that play screeching tires noises when pedestrians cross against the red light.  Here is a video showing how it works. Insider wants to know if you would run something like this in your market?   Paid Advertisement

by John Weller· · Comments are Disabled · Creative

DOmedia Now Tracking Thousands of Out-of-Home Media Assets

Supply-Side Platform Successfully Completes Availability Beta Test; Platform Among Largest in the U.S. May 15, 2017 12:32 PM Eastern Daylight Time COLUMBUS, Ohio–(BUSINESS WIRE)–DOmedia, the leading platform for buying and selling out-of-home (OOH) media, announced that its advanced inventory charting system is now tracking the availability of thousands of U.S. OOH media assets. After launching its Supply-Side Platform (SSP) for media sellers at the 2016 OAAA/TAB National Convention, DOmedia is now operating one of the largest databases of OOH media […]

by John Weller· · Comments are Disabled · Business

Outdoor Advertising Takes On Its Digital Rivals

An interesting interview with  William Eccleshare, Chairman and Chief Executive of Clear Channel International.  Discussion about believability of digital information and how effectively OOH can compete with other digital advertising products. Discussion includes a mention that Clear Channel in the UK is now receiving more revenue from its digital versus traditional products.       Paid Advertisement

by John Weller· · Comments are Disabled · Digital Signs

Out of Home Industry Leaders Presented Awards

The out of home (OOH) advertising industry  honored seven industry leaders with its most esteemed awards. Reagan Outdoor Advertising Chairman William Reagan was presented with the highest honor, the Myles Standish Distinguished Achievement Award of Excellence, at the 2017 OAAA\Geopath National Convention + Expo. An active leader in the OOH industry, Reagan is the immediate past chair of the OAAA Board of Directors, is a founding director of the Foundation for Outdoor Advertising Research & Education (FOARE), and was inducted […]

by John Weller· · Comments are Disabled · Business

The Value of a Buck

Billups, on their web page, explain that they are the ones agencies and brands call to make amazing happen.  Below is a short video they produced on the power of OOH and their thoughts on the value of Out of Home Media. Paid Advertisement

by John Weller· · Comments are Disabled · Creative

Vector Media Announces Transition of Marc Borzykowski to the Role of CEO

NEW YORK (May 1, 2017) – Vector Media, an innovative Out-of-Home media company specializing in large-format transit advertising, traditional Out-of-Home media and the creation of interactive brand experiences, today announced that Marc Borzykowski has been promoted to the role of Chief Executive Officer, effective May 1. In addition to serving as the company’s COO since 2014, Mr. Borzykowski has held various other leadership roles at the Company since 2005, and will become the Company’s second CEO in its 20-year history. Bill Schwartz, Vector’s founder […]

by John Weller· · Comments are Disabled · Business