Post Tagged with: "OOH"

DOmedia Now Tracking Thousands of Out-of-Home Media Assets

Supply-Side Platform Successfully Completes Availability Beta Test; Platform Among Largest in the U.S. May 15, 2017 12:32 PM Eastern Daylight Time COLUMBUS, Ohio–(BUSINESS WIRE)–DOmedia, the leading platform for buying and selling out-of-home (OOH) media, announced that its advanced inventory charting system is now tracking the availability of thousands of U.S. OOH media assets. After launching its Supply-Side Platform (SSP) for media sellers at the 2016 OAAA/TAB National Convention, DOmedia is now operating one of the largest databases of OOH media […]

by John Weller· · 0 comments · Business

Outdoor Advertising Takes On Its Digital Rivals

An interesting interview with  William Eccleshare, Chairman and Chief Executive of Clear Channel International.  Discussion about believability of digital information and how effectively OOH can compete with other digital advertising products. Discussion includes a mention that Clear Channel in the UK is now receiving more revenue from its digital versus traditional products.       Paid Advertisement

by John Weller· · 0 comments · Digital Signs

Out of Home Industry Leaders Presented Awards

The out of home (OOH) advertising industry  honored seven industry leaders with its most esteemed awards. Reagan Outdoor Advertising Chairman William Reagan was presented with the highest honor, the Myles Standish Distinguished Achievement Award of Excellence, at the 2017 OAAA\Geopath National Convention + Expo. An active leader in the OOH industry, Reagan is the immediate past chair of the OAAA Board of Directors, is a founding director of the Foundation for Outdoor Advertising Research & Education (FOARE), and was inducted […]

by John Weller· · 0 comments · Business

The Value of a Buck

Billups, on their web page, explain that they are the ones agencies and brands call to make amazing happen.  Below is a short video they produced on the power of OOH and their thoughts on the value of Out of Home Media. Paid Advertisement

by John Weller· · 0 comments · Creative

Vector Media Announces Transition of Marc Borzykowski to the Role of CEO

NEW YORK (May 1, 2017) – Vector Media, an innovative Out-of-Home media company specializing in large-format transit advertising, traditional Out-of-Home media and the creation of interactive brand experiences, today announced that Marc Borzykowski has been promoted to the role of Chief Executive Officer, effective May 1. In addition to serving as the company’s COO since 2014, Mr. Borzykowski has held various other leadership roles at the Company since 2005, and will become the Company’s second CEO in its 20-year history. Bill Schwartz, Vector’s founder […]

by John Weller· · 0 comments · Business

Nielsen: OOH Most Effective in Driving Online Activity

Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print. According to the OOH Online Activation Survey, online activations including search, Facebook, Twitter, and Instagram activity generated by OOH indexes at about four times the expected rate given its relative ad spend. For example, OOH media accounts for 26 […]

by John Weller· · Comments are Disabled · Business

Top US Brands, Advertisers Are Also Top OOH Spenders, A New OAAA Report

Top US Brands, Advertisers Are Also Top OOH Spenders Some of the largest public and privately held companies in the United States are  top overall advertisers, and many are top spenders in OOH. According to the 2016 MegaBrands report by OAAA released last week, based on data from Kantar Media, 37 of the top 100 overall advertisers appear in the list of top 100 OOH advertisers, and 25 of the top 100 OOH advertiser parent companies are in the Fortune 100. […]

by John Weller· · Comments are Disabled · Business

The Billboard Survives

  Thanks to Sara Fischer, Media Reporter for Axios for allowing us to reprint her recent post.  Unlike other traditional advertising platforms like magazines and newspapers, out-of-home advertising such as billboards and subway posters grew almost 7% last year, mostly due to the rapid conversion of static ad spaces to digital. Per eMarketer, roughly 50% of all out-of-home ads will be digital this year, up 10% from 2014. Data: Standard Media Index; Chart: Lazaro Gamio / Axios Why it matters: […]

by John Weller· · Comments are Disabled · Business

New Report Highlights the Power of OOH to Drive Engagement, Awareness

OOH PSA Campaign Reaches Rival Audiences in a Politically Turbulent Year February 27, 2017 (Washington, DC) – A recent out of home (OOH) advertising campaign aiming to increase voter participation in the 2016 Presidential election demonstrated OOH’s ability, especially when connected with digital media, to contextually and geographically target and engage audiences. A new report released by the Outdoor Advertising Association of America (OAAA) found Vote to Count, an OOH public service campaign, drove digital engagement with localized, timely, and […]

by John Weller· · Comments are Disabled · Creative

Educating Agencies about Real. Powerful. Advertising.

Insider thanks the OAAA for allowing us to reprint their recent article. As highlighted in the new 2016 repositioning, OOH is more creatively impactful, more contextually relevant, and more of a media amplifier than ever before. OOH is also the fastest growing traditional media in the US. All of these factors make it real, powerful advertising, and provide a compelling success story to share with the advertising industry. The OAAA ad agency outreach program was designed to showcase the vast […]

by John Weller· · Comments are Disabled · Creative