We have a new advertiser in our classified ad section. Up to Something. Todd Turner and Richard Molinaro are the founders of Up to Something and they have a passion for creating memorable campaigns. We asked Todd and Richard to share one of their campaigns and they picked a project they […]
Company: New South Outdoor Markets: Alabama Address: 711 Signal Mountain Rd #203 Chattanooga, TN 37405 Phone: 256-253-1440 Email:info@newsouthoutdoor.com New South Outdoor operates a billboard plant in North Alabama. Insider talked with New South’s owner Neil Bell. Neil, how did you get into the out of home advertising business? I started […]
New South Outdoor has purchased the digital and static billboard assets of 360 Media in Oxford/Anniston, AL, DPW Outdoor in northeast Alabama and MR Digital in northeast Alabama. Marty Williamson of Williamson & Associates brokered the transactions. The combined group of locations created a great opportunity for Neil Bell at […]
Rumor has it that private equity fund GTCR has signed an agreement to sell the last remaining Fairway Outdoor markets (Georgia, Alabama, Florida and Kentucky) to Standard Outdoor. Standard Outdoor is a subsidiary of Standard Diversified, the publicly-traded holding company which has investments in out of home, tobacco and insurance. […]
With Kalil & Co. handling the recently closed MH Outdoor, New South transaction, we talked with Max Drachman about the 2019 M&A market and beyond. Max, what trends are you seeing in the M&A market? It has been more of the same for the last few years. The industry is […]
An article in the Opelika-Auburn, AL news site oanow.com raises an interesting questions. Here is the background. It seems residents of the greater Auburn area have been very outspoken about the construction of two new billboards, being built by a local developer. Each board is being built in close proximity […]
Signly is a cloud-based software which helps you prepare, send and store out of home proposals. Insider talked with New South Outdoor’s Neil Bell and Parker Outdoor’s Kim Simon about how they use Signly in their business. What do you use Signly for? Bell: We use Signly for proposals. […]
By Neil Bell, New South Outdoor Over the past few years, I had been approached many times about adding my digital billboard units to one programmatic platform or another. While I was optimistic about additional income, I always had reservations. Would programmatic buying cannibalize my existing customer base? Would it […]
Montgomery, AL (8/23/17) – New South Outdoor, LLC (New South) today announced a partnership with Blip, a pay-per-flip digital out of home (DOOH) advertising platform, to eliminate the cost and contract barriers that have historically prohibited smaller organizations from utilizing billboards. Blip’s online marketplace will now enable advertisers who aren’t […]
Neil Bell of New South Outdoor has found a creative way to harness loyalty for the Auburn Tigers: a tiger tail billboard. Bell operates the board on College Street in Auburn, Alabama, the home of the Auburn University Tigers. Melody Roberts of Out of Home Creative assisted with the Tiger […]
