Post Tagged with: "digital billboards"

Can You Read This Ad?

By  Melody Roberts I like to ride the market to see who is advertising, what outdoor advertising creative is working or what could possibly be improved upon. This lets me to see how my billboard design concepts translate to the real world location of the structure. By doing so, it helps me to consult clients on why certain designs will or won’t work, especially for locations that are a little out of the norm. Recently, I was in bumper to […]

by billboardinsider· · Comments are Disabled · Creative

Lori Sieler on Digital Billboards

Here are some excerpts of a talk Lori Sieler gave on Product Management as part of the Daktronics Work Smarter webinar series.  Lori is a digital billboard product manager at Daktronics with 20 years’ experience in engineering and product design. What Should You Think About When Purchasing a Digital Billboard? Design Experience – Subtle design differences can mean the world when it comes to longevity of your display.  A supplier needs to balance innovations with costs.  Life expectancy is used […]

by billboardinsider· · Comments are Disabled · Digital Signs

Vendor Profile: AdSemble

 This is the first in a series of profiles of the companies who are trying to automate the out of home sales process. Insider counts at least 13 companies which are trying to develop websites to facilitate buying and selling out of home advertising: AdBidx (Australia), ADstruc, AdSemble, Adquick, Bitposter (UK) DoMedia, Fliphound, Kinetic, MyAdbooker (Netherlands), rVue, Site Tour (Australia), Vistar and Xaxis Places. Today Insider talks with AdSemble’s CEO and founder Matthew Olivieri about the company’s product.   Company:  AdSemble […]

by billboardinsider· · Comments are Disabled · Digital Signs

Daktronics Releases Latest Billboard Technology

BROOKINGS, S.D., March 13, 2017 (GLOBE NEWSWIRE) — Daktronics (NASDAQ:DAKT) of Brookings, South Dakota, releases the DB-6400, the latest addition to their DB-6000 digital billboard series. This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration and a 10-year brightness guarantee. “We understand that outdoor companies have a number of business drivers, but when it comes to digital billboard technology there are two that highly impact […]

by billboardinsider· · Comments are Disabled · Digital Signs

The Latest Development in Scenic America’s Digital Billboard Lawsuit

When Insider last reported on this case, Scenic America had lost its attempt to overturn federal guidance on digital billboards on appeal and then asked the US Supreme Court to hear the case. Last week, the Supreme Court asked the government and the billboard industry – the defendants — to submit written responses regarding Scenic America’s request (formally known as a writ of certiorari). The Outdoor Advertising Association of America (OAAA), which represents the industry, will coordinate a response to […]

by billboardinsider· · Comments are Disabled · Regulations

Virgin Trains and Grand Visual run dynamic digital out of home campaign.

Virgin Trains is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at UK car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages based on local traffic data and vehicle recognition technology, to add relevance and context to messages that will be deployed on premium DOOH roadside inventory in Leeds and Newcastle from the January 30 through to February 12. In Leeds, the traffic reactive campaign changes based on […]

by billboardinsider· · Comments are Disabled · Creative

Pasco, Florida agrees to digital billboards.

The Tampa Bay Times reports that the Pasco County Commissioners have agreed unanimously to let out of home advertising companies convert static billboards to digital billboards. The number of digital signs is capped at 37. For each new digital sign the out of home companies must remove six existing signs based on square footage.  The billboard industry won a small victory here because a previous proposal called for a 10:1 takedown ratio. Sign flips must be 15 seconds. Digital signs […]

by billboardinsider· · Comments are Disabled · Regulations

Out of Home In The Era of Big Data

  By Matthew Noll, Marketing Communications Manager,  EMC Outdoor Byte, KilobyteMegabyte, Gigabyte, Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, Brontobyte, Geopbyte.  (Yup… Brontobyte…Sounds like something from the Flintstones, but ok, sure…) We’ve all heard about Big Data, it’s everywhere in the news. But what does this all mean for Out of Home? Let’s start with establishing a sense of scale. So, how much data are we producing?  According to a study by IBM, the best estimates right now suggest that we create about 2.5 quintillion bytes of data […]

by billboardinsider· · Comments are Disabled · Business

High Tech Partnership in Georgia

At noon Friday January 6, Georgia’s governor declared a state of emergency in 78 counties, including metro Atlanta. Immediately, the state posted weather emergency alerts on donated digital billboards. An innovative public-private partnership enables the state to use live Twitter feeds to update localized alerts on digital billboards. “GEMA (the state’s emergency agency) will tweet messages using the specific hashtags that correspond to the specific areas of Georgia that will be affected by a winter weather warning,” Kate Trainor at Lamar […]

by billboardinsider· · Comments are Disabled · Digital Signs

Insider talks to the Colorado Sign Association

This week Insider did an interview with the Colorado Sign Association.   Thanks to Keith Dobie of the Colorado Sign Association for permission to reprint. CSA: What is Billboard Insider? Billboard Insider provides news and analysis for the out of home advertising business. We write about topics we think will interest the owners and employees at out of home advertising companies. We write 3-5 articles each day on the out of home advertising business, regulations, billboard creative, digital signs and out […]

by billboardinsider· · Comments are Disabled · Business