Tag: digital billboards

How many Flips on your Digital Billboards?

A reader asks Billboard Insider how many flips a minute you should run on a digital billboard.  There are three approaches: Six flips per minute. Run six 10 second flips per minute on your digital billboards.  This is the Lamar approach.  Sometimes less is more.  It also might make sense […]

Media Resources adds Stepanovic as VP Digital Manufacturing

Toronto, Ontario – Media Resources, a leading provider of innovative signage and visual communication solutions, is proud to announce the appointment of Davor Stepanovic as Vice-President of Digital Manufacturing. With his extensive experience and expertise in various senior Manufacturing and Leadership roles before joining Media Resources, Davor brings invaluable insights […]

Branded Cities Renews Yonge and Dundas Agreement

Toronto, Canada – November 28, 2023 – Branded Cities, North America’s premier and iconic Out-of-Home (OOH) company, has consistently been recognized as the go-to company for brands and media planners, particularly in the realm of landmark venues and iconic OOH assets. With a substantial presence throughout North American advertising markets […]

Company of the Day: Durden Outdoor

Company: Durden Outdoor Displays Markets: Alabama, Florida Headquarters: 5500 US Hwy 431 N, Dothan, AL  36303 Phone: 334-792-5056 Email: info@durdenoutdoor.com Durden Outdoor Displays operates a marketing network of over 1,000 billboards, posters and digital displays across Southern Alabama and Northern Florida.  The company is an operator associate of the IBOUSA.  Earl Durden formed Durden Outdoor […]

Esther Raphael on Personalizing Out of Home Content and Ads

Yesterday, Intersection CMO Esther Raphael talked about how Intersection uses content to complement advertising in New York City.  Today, she talks about the importance of personalizing ads and content to provide relevant info to consumers. You experienced out of home personalization on a recent trip to Las Vegas? My husband […]

Jeremy Male’s Plan: Grow Transit, Cut Expenses, Convert Digitals, Fewer Acquisitions

Grow transit, cut expenses, convert digitals, fewer acquisitions.  That’s OUTFRONT’s plan for the next year based on CEO Jeremy Male’s comments at the Citi 2023 Global Tech Conference last week.  Here are some highlights. Goals for the year ahead Getting the top line moving again next year…particularly within our transit […]

Lamar Uses Lucit for Automated Ad Campaign

08/2023 – Lamar Advertising, a leading name in the advertising industry, has teamed up with Lucit, a pioneering provider of automotive inventory connectivity and creative solutions, to transform WestGate’s vehicle inventory campaign into a streamlined, automated success story. Facing the challenge of efficiently marketing their vehicle inventory on digital screens, […]

Kayak Runs Digital Billboard Campaign

Shoes on or off? Full recline or no recline? These are all questions we’ve asked ourselves when flying and likely have strong opinions about yet aren’t quite sure what is considered socially acceptable versus outright rude. This summer KAYAK, the world’s leading travel search engine, is here to help set the […]

Blip Revenue Grows 3X After Two Years

Orem, Utah; July 5, 2023 – Have you wondered how a Blip-enabled digital billboard’s revenue grows over time? Blip Billboards, the country’s largest self-serve out-of-home marketplace, released proprietary revenue data, revealing the average revenue growth rate across hundreds of digital billboards after one, three, six, 12 and 24 months. The […]