Welcome back to SignBird’s Location of the Week! We traveled to Sidney, Ohio for this billboard from Giesken Outdoor! We got in contact with Tom Giesken, owner of Giesken Outdoor after bumping into him at IBO! He told us, “The key component to this board is that this […]
April 25, 2023. (Montclair, New Jersey) Pearl Media is entering the Las Vegas market with a 9,624 square foot digital sign on the Las Vegas Strip. “THE GATEWAY”, made up of over 14 million pixels, will be one of the largest Out of Home Digital Displays in all of Las […]
The Wall Street Journal reports that a series of disputes over digital signs has arrived in sunny San Diego, where critics say a longstanding strict stance on new billboards is now under pressure from a proposal to allow outdoor digital kiosks. Backers of the proposal in San Diego, which would install […]
Welcome back to SignBird’s Location of the Week! Today we’re in McDonough, Georgia to visit a billboard from Georgia Outdoor! We were able to speak to Greg Phillips, owner of Georgia Outdoor. He told us, “This location is situated I-75 Southbound at the off ramp of Henry County’s only […]
New York, April 18, 2023 – Lightbox, a leader in digital out-of-home video, announces a strategic partnership with Monster XP, a leader in digital and experiential activations, to bolster its burgeoning window front media product. Already a dominant media owner in retail destinations, Lightbox’s window front asset continues to […]
Kerry Yoakum discussed Digital Billboard permitting at the 2023 OAAA/Geopath out of home conference. He gave 6 tips to make permitting easier. Know your city council. Understand who supports them. What are their pet projects? What are their interests? Who are their key friends and allies? Post billboard content that supports […]
Lamar’s Director of Digital Development Bill Ripp gave an outstanding talk on siting digital billboards at the 2023 OAAA conference. Ripp has installed 4,500 digital billboards in his Lamar career. Digital siting is hard. Lamar Advertising relocates 10-20 digital signs a year and they let 10-20 digital signs fade to […]
Welcome back to SignBird’s Location of the Week! We’re headed to Pensacola, Florida for this billboard from RRRR Outdoor! We asked the team at RRRR Outdoor to tell us a little bit about this board, and they said, “This high-impact, digital display sits on one of Pensacola/Escambia County’s most […]
Welcome back to SignBird’s Location of the Week! We’re going up north to Syracuse, New York for this billboard from Lamar of Syracuse! As well as being a beautiful billboard with a unique build, this site gets both traffic from the highway, as well as traffic from the shopping center! […]
Premium digital out of home (DOOH) media owner Ocean Outdoor has announced an exclusive partnership with the Web3 engagement platform SmartMedia Technologies (SMT). The collaboration allows Ocean to leverage The SmartMedia Stack, SMT’s self-serve, no-code, drag, drop and distribute studio, further elevating the connection between large format digital outdoor and […]
