Digital Signs

Digital Billboard Weather/Traffic Cams Drive Profits

 Durden Outdoor generates revenue by mounting weather/traffic cameras on billboard structures.    Insider asked Bill Durden of Durden Outdoor to talk about the project.  Bill, what gave you the idea to mount weather cameras on billboards.  I had this idea back in 2013 but had been told by a few old school media pros that the idea wouldn’t work.   Dothan, AL is a small metro and has a county population of around 110,000.  When I would go to larger cities […]

by billboardinsider· · 0 comments · Digital Signs

Bullhead City OK’s Digital in Highway 95

The Mohave Valley Daily News reports that the Bullhead City Arizona city council approved a Lamar proposal for a digital billboard on the west side of Highway 95 between Riverview Drive and North Oatman Road. Lamar will: Remove a static billboard near Riviera Boulevard and Plaza Drive Pay the city $10,000/year in rent. Provide one 8 second flip per minute on one digital billboard face for local emergency messages. Construct an aesthetically pleasing brick display. The Bullhead City billboard was […]

Out of Home News Roundup

  The Day reports that  Stonington Connecticut Zoning Board of Appeals has denied a variance allow a landowner to tear down three billboards in Route 1 and replace them with a smaller digital billboard.  A short-sighted decision by the town.  They would have replaced 900 square feet of signage with a 180 square foot digital billboard which could have been used for public safety announcements in addition to providing ad space for local businesses. Kym Frank was the subject of […]

Selling The Benefits of Real Time Display

Wingate Media does a monthly newsletter for clients.  This month’s Wingate newsletter talks about how clients can take advantage of real dime data.   Insider likes this approach to educating clients about what digital can do for them. Great job Ike!  We’ve reprinted the article below. The Wingate Letter – July New RTD Digital Billboard Technology Real Time Data (RTD) available at zero additional charge We have a new digital feature we wanted to share with you… Wingate Media now offers Real Time […]

by billboardinsider· · 0 comments · Digital Signs

Vendor Profile: Blip Billboards

Insider counts 11 North American companies that are trying to develop cloud based systems for buying and selling out of home advertising: ADstruc, AdSemble, Adquick, Blip Broadsign, DoMedia, Fliphound, Kinetic,rVue, Vistar and Xaxis Places.  Today we look at Blip Billboards. Company: Blip Billboards Headquarters:  1591 W 820 N, Provo, UT  64601 Phone:  801-692-3217 Email: Blip operates an online marketplace for digital billboard space. The company’s approach differs from many other online marketplaces in that it does not require a […]

by billboardinsider· · 0 comments · Digital Signs

Liverpool Digital Sign Hack

Business Insider reported that on May 31, 2017 a digital billboard in Liverpool, England was hacked.  The hackers were content simply to run a warning message on the screen.  See twitter picture on right.  It might have been worse. Can’t say it enough.  Secure your digital signs and use a difficult to guess password.  You might also want to consider a Smartlink intrusion detection system.   Paid Advertisement

by billboardinsider· · 0 comments · Digital Signs

Intelliscape and Lamar Identify Cars for Transformers Campaign

Mike Maziarka, President at Worknet LLC (an Intelliscape Company) TREASURE ISLAND, Florida – June 22, 2017. Intelliscape, a global provider of video analytic & deep learning solutions is pleased to announce that Lamar Advertising Inc. has integrated the innovative Intelliscape VEHCIO vehicle recognition solution within a digital billboard advertising campaign for Paramount Pictures Transformers 5: The Last Knight Wanting to do something unique to gain attention and create a buzz with moviegoers, Paramount Pictures contacted Lamar Billboards. Being that the […]

by John Weller· · Comments are Disabled · Digital Signs

How to build a 30′ by 200′ digital billboard.

Media Resources builds and installs one of Canada’s largest digital LED displays Paid Advertisement

by John Weller· · Comments are Disabled · Digital Signs

Be Prepared For Hurricane Season

Insider notes that June 1 to November 30 is officially hurricane season in the United States which makes this Daktronics article timely. By Daktronics OOH Advertising With summer starting to hit its stride, it’s easy to forget about some of the dangers summer presents to digital billboards. This is especially true for digital billboard owners in states where this time of the year also coincides with hurricanes. Digital billboards have become a key tool in delivering safety information to the […]

by billboardinsider· · Comments are Disabled · Digital Signs

Andy McRae on Business Intelligence and Digital Billboard Programming

Andy McRae is General Manager at the digital signage software provider Dot2Dot Communications.  Last week McRae gave an OAAA sponsored talk on dynamic digital billboard programming.  McRae said companies are not incorporating enough business intelligence into digital sign programming.  Andy in your talk last week you said that out of home companies are incorporating time of day, social media, news, weather and sports feeds into their digital sign programming but that they aren’t doing as much with business intelligence even […]

by billboardinsider· · Comments are Disabled · Digital Signs