Digital Signs

Outdoor Advertising Takes On Its Digital Rivals

An interesting interview with  William Eccleshare, Chairman and Chief Executive of Clear Channel International.  Discussion about believability of digital information and how effectively OOH can compete with other digital advertising products. Discussion includes a mention that Clear Channel in the UK is now receiving more revenue from its digital versus traditional products.       Paid Advertisement

by John Weller· · 0 comments · Digital Signs

Watchfire Signs Unveils New FCC Emissions Guarantee

DANVILLE, IL–(Marketwired – May 15, 2017) – Following recent allegations of widespread and significant electromagnetic interference in the United States from imported digital signs and billboards, Danville, Ill.-based Watchfire Signs announced an FCC Emissions Guarantee for all its LED signs and digital billboards. The Watchfire FCC Emissions Guarantee states that any Watchfire product with a documented claim of electromagnetic interference will be remedied or the company will issue a refund to the buyer. “All sign models engineered and manufactured by […]

by John Weller· · 0 comments · Digital Signs

Atlanta Braves Marquee Digital Boards

If you’ve driven by the Atlanta Braves new stadium you’ve seen a couple marquee signs which publicize Brave games and carry advertising for Braves sponsors.  Insider asked Matt Schulze of Selective Structures about the signs. Tell us about the structures There are two structures.  The sign on I-75 is 115 feet tall.  The sign on I-285 is 52 feet tall on the side of a hill.  Total face size is 42′ x 48′ and the digital face size is 24’x48’. […]

by billboardinsider· · 0 comments · Digital Signs

Daktronics on Complying with FCC Emission Rules

Recently, we have seen an increase in interest in Federal Communications Commission (FCC) compliance, and for good reason. This is a very important topic and one that should be taken seriously. It is vital LED display buyers to understand this and do their research. Daktronics LED displays are not only tested within our own labs; they are certified by an accredited third party lab in the U.S. to ensure compliance with FCC regulations. It is important to note that only […]

by billboardinsider· · 0 comments · Digital Signs

Daktronics Launches New Support Pages On Website

Navigation, mobile optimization included in rollout BROOKINGS, S.D. – May 3, 2017 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, recently launched new services support pages on the company’s website at with advanced navigation, streamlined menu options and a mobile-friendly experience. On the new support pages, visitors can follow the guided experience to identify what type of Daktronics customer they are, what product they need help with, and the specific task or issue they want to resolve. Images and headers […]

by John Weller· · 0 comments · Digital Signs

Apparatix Digital Sign Manufacturer Certification

IBOUSA Spring Conference, Scottsdale, AZ, May 3rd, 2017 – John James, founder of Apparatix Media Solutions, announced ADMaC, a certification program for digital-display manufacturers to encourage the highest levels of system compatibility, security, and product support. Apparatix clients who use ADMaC certified manufacturers benefit by knowing our software is fully compatible, security is independently audited, and both the manufacturer and Apparatix are committed to work together as needed to resolve any issues that may arise. Certified Manufacturers include Daktronics, Formetco, […]

by billboardinsider· · 0 comments · Digital Signs

Anthem Displays on FCC Emissions

Insider ran two articles yesterday on digital billboards and FCC emissions limits.  Digital billboard manufacturer Anthem Display’s Rod Rackley had this comment on the article: “Anthem Displays designs and manufactures its displays in the US, has incorporated EMI mitigation into the product design, and is currently in the process of obtaining FCC compliance testing.” Paid Advertisement

by billboardinsider· · Comments are Disabled · Digital Signs

Watchfire White Paper Says Imported LED Signs Fail FCC Tests

DANVILLE, Ill. — (May 1, 2017) — Watchfire Signs, a leading manufacturer of outdoor LED signs and digital billboards, has published a white paper that alleges widespread electromagnetic interference from imported digital signs and billboards that can impact everything from cell phones to aviation towers. Sign owners have faced forced shut-down of non-compliant signs along with the prospect of large fines from the FCC. The white paper reveals the discovery that Asian-manufactured LED signs and digital billboards are emitting electromagnetic […]

by billboardinsider· · Comments are Disabled · Digital Signs

Vendor Profile: Fliphound

This is the fourth in a series of Billboard Insider profiles of the companies who are automating the out of home sales process.  We’ve previously written about Adsemble and Adquick, and ADstruc. Insider counts 10 North American companies that are trying to develop websites to facilitate buying and selling out of home advertising: ADstruc, AdSemble, Adquick, Broadsign, DoMedia, Fliphound, Kinetic, rVue, Vistar and Xaxis Places.   Company:  Fliphound, LLC Headquarters: 216 N Mosley St. #200, Wichita, KS  67202 Phone:  316-854-8668 Email: Fliphound operates […]

by billboardinsider· · Comments are Disabled · Digital Signs

FBI Activates Digital Billboards Nationwide

On Easter Sunday, a random victim, 74, was killed in Cleveland, OH, by a distraught man who posted the crime on Facebook. The next day (May 17), the FBI activated donated digital billboards nationwide as part of the search for a fugitive.  Immediately, this “wanted” message appeared in Ohio and across the country: (Photo by Mike Norton, Norton Outdoor Advertising) This year marks the 10th anniversary of the FBI’s use of digital billboards on behalf of public safety, a practice […]

by John Weller· · Comments are Disabled · Digital Signs