Digital Signs

Intelliscape and Lamar Identify Cars for Transformers Campaign

Mike Maziarka, President at Worknet LLC (an Intelliscape Company) TREASURE ISLAND, Florida – June 22, 2017. Intelliscape, a global provider of video analytic & deep learning solutions is pleased to announce that Lamar Advertising Inc. has integrated the innovative Intelliscape VEHCIO vehicle recognition solution within a digital billboard advertising campaign for Paramount Pictures Transformers 5: The Last Knight Wanting to do something unique to gain attention and create a buzz with moviegoers, Paramount Pictures contacted Lamar Billboards. Being that the […]

by John Weller· · 0 comments · Digital Signs

How to build a 30′ by 200′ digital billboard.

Media Resources builds and installs one of Canada’s largest digital LED displays Paid Advertisement

by John Weller· · 0 comments · Digital Signs

Be Prepared For Hurricane Season

Insider notes that June 1 to November 30 is officially hurricane season in the United States which makes this Daktronics article timely. By Daktronics OOH Advertising With summer starting to hit its stride, it’s easy to forget about some of the dangers summer presents to digital billboards. This is especially true for digital billboard owners in states where this time of the year also coincides with hurricanes. Digital billboards have become a key tool in delivering safety information to the […]

by billboardinsider· · 0 comments · Digital Signs

Andy McRae on Business Intelligence and Digital Billboard Programming

Andy McRae is General Manager at the digital signage software provider Dot2Dot Communications.  Last week McRae gave an OAAA sponsored talk on dynamic digital billboard programming.  McRae said companies are not incorporating enough business intelligence into digital sign programming.  Andy in your talk last week you said that out of home companies are incorporating time of day, social media, news, weather and sports feeds into their digital sign programming but that they aren’t doing as much with business intelligence even […]

by billboardinsider· · 0 comments · Digital Signs

Lamar Launches Personalized Digital billboard Campaign Using Vehicle Recognition Technology for Transformers: The Last Knight

Baton Rouge, LA – June 6, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, and Paramount Pictures, a global entertainment company, have unveiled a dynamic, technology-led digital out-of-home (OOH) advertising campaign to promote the upcoming film release of Transformers: The Last Knight, ahead of its nationwide release on June 21, 2017. Using its digital billboard network in conjunction with vehicle recognition technology from Vehcio, Lamar will deliver personalized, contextually relevant messages based […]

by billboardinsider· · 0 comments · Digital Signs

Company of the Day: Green Signs

Company: Greensigns Market: Chicago Headquarters:  2700 S. River Road, Suite 203.  Des Plaines, IL  60018 Phone:  312-624-8550 Email: info@greensignschicago.com Greensigns operates a network of digital and static billboards in the Chicago area.  Joseph Mancino is CEO.  David Williams is President.    The company’s green commitment is demonstrated in three ways. The company purchases renewable energy in order to power its signs. The company also uses efficient Ad-tech FTX billboards to minimize power consumption. The sales department is virtually paperless. The […]

by billboardinsider· · 0 comments · Digital Signs

Digital Billboard Hackers Strike in Argentina and UK

Hacking continues to make the news. The Mirror report that hackers streamed pornography after breaking into a billboard above an intersection in Buenos Aires. Plant Engineer reports that a digital screen was hacked in the Liverpool city center. A word to the wise.  Secure access to your digital signs.  Use complex user names and passwords.  Have a contingency plan to turn off your sign if it’s hacked. Paid Advertisement

by billboardinsider· · Comments are Disabled · Digital Signs

Kiosk Hack Highlights Importance of Security

Masheable and Digital Signage Today  have written about a porn video which showed for three minutes at rush hour on a digital kiosk touchscreen in Washington DC’s Union Station on Monday May 15.  The kiosk’s software was not secure or password protected.  The hacker used the kiosk’s touch screen to access and display a porn website. Insider’s take: “Hacking digital billboards” remains one of the most popular searches on Billboard Insider’s website.  You need to follow strict security procedures to avoid becoming a hacking […]

by billboardinsider· · Comments are Disabled · Digital Signs

Outdoor Advertising Takes On Its Digital Rivals

An interesting interview with  William Eccleshare, Chairman and Chief Executive of Clear Channel International.  Discussion about believability of digital information and how effectively OOH can compete with other digital advertising products. Discussion includes a mention that Clear Channel in the UK is now receiving more revenue from its digital versus traditional products.       Paid Advertisement

by John Weller· · Comments are Disabled · Digital Signs

Watchfire Signs Unveils New FCC Emissions Guarantee

DANVILLE, IL–(Marketwired – May 15, 2017) – Following recent allegations of widespread and significant electromagnetic interference in the United States from imported digital signs and billboards, Danville, Ill.-based Watchfire Signs announced an FCC Emissions Guarantee for all its LED signs and digital billboards. The Watchfire FCC Emissions Guarantee states that any Watchfire product with a documented claim of electromagnetic interference will be remedied or the company will issue a refund to the buyer. “All sign models engineered and manufactured by […]

by John Weller· · Comments are Disabled · Digital Signs