Digital Signs

Vendor Profile: Fliphound

This is the fourth in a series of Billboard Insider profiles of the companies who are automating the out of home sales process.  We’ve previously written about Adsemble and Adquick, and ADstruc. Insider counts 10 North American companies that are trying to develop websites to facilitate buying and selling out of home advertising: ADstruc, AdSemble, Adquick, Broadsign, DoMedia, Fliphound, Kinetic, rVue, Vistar and Xaxis Places.   Company:  Fliphound, LLC Headquarters: 216 N Mosley St. #200, Wichita, KS  67202 Phone:  316-854-8668 Email: sales@fliphound.com Fliphound operates […]

by billboardinsider· · 0 comments · Digital Signs

FBI Activates Digital Billboards Nationwide

On Easter Sunday, a random victim, 74, was killed in Cleveland, OH, by a distraught man who posted the crime on Facebook. The next day (May 17), the FBI activated donated digital billboards nationwide as part of the search for a fugitive.  Immediately, this “wanted” message appeared in Ohio and across the country: (Photo by Mike Norton, Norton Outdoor Advertising) This year marks the 10th anniversary of the FBI’s use of digital billboards on behalf of public safety, a practice […]

by John Weller· · 0 comments · Digital Signs

Neil Bell Says Art Sells on Digital Billboards

This is the third article in a series by Neil Bell of New South Outdoor on Selling digital billboard space.New South is the company that put a tiger tail on an Auburn Alabama billboard to tie into hometown football loyalties.   Neil’s previous articles were Getting the Most out of a Digital Billboard Ad and Digital Billboards Make the The Pie Bigger. By Neil Bell, owner, New South Outdoor. Selling advertising space is, in practice, selling an intangible.  The deliverable is […]

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Grand Visual Launches Independent Ad Tech Business for Digital OOH

PRESS RELEASE: 10.04.17 QDOT is the industry’s first independent ad tech business providing smarter campaign management platforms for digital out of home. The award-winning digital OOH production house Grand Visual, is launching an independent ad tech company in a move to roll out its industry-leading platforms and workflow intelligence to the whole market. Built on established ad serving technology and integrated with all major digital OOH network providers, QDOT addresses some of the complexities inherent in the diverse digital OOH […]

by John Weller· · 0 comments · Digital Signs

Lightking receives patent for Air Series LED Billboard

Large, medium, and small billboard operators have begun placing dozens of orders for Lightking’s Air Series LED billboard. Through its light-weight air flow-through design, Air Series is half the weight and 20% less wind load than standard box-type LED signs, saving billboard owners tens of thousands in structural reinforcement costs, and making static to digital retrofits feasible and permittable for thousands of sites across the US. “The industry is loving the Air Series LED Billboard. It’s easy to transport, easy […]

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Lori Sieler on Digital Billboards

Here are some excerpts of a talk Lori Sieler gave on Product Management as part of the Daktronics Work Smarter webinar series.  Lori is a digital billboard product manager at Daktronics with 20 years’ experience in engineering and product design. What Should You Think About When Purchasing a Digital Billboard? Design Experience – Subtle design differences can mean the world when it comes to longevity of your display.  A supplier needs to balance innovations with costs.  Life expectancy is used […]

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Neil Bell Says Digital Billboards Make The Pie Bigger

This is the second article in a series by Neil Bell of New South Outdoor on selling ad space on digital billboards.  New South is the company that put a tiger tail on an Auburn Alabama billboard to tie into hometown football loyalties.  Neil’s previous article was  Getting The Most Out of a Digital Billboard Ad. By Neil Bell, owner, New South Outdoor With the increase of digital billboards in the market, there have been many new industries moving their […]

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Burr Smith Tells Sixteen:Nine Why Broadsign Sued T-Rex

Dave Haynes did a terrific interview with Broadsign CEO Burr Smith on the Sixteen:Nine Podcast.  T-Rex has been suing out of home advertising companies who use a computer to control digital billboards for patent infringement and last June 2016 Broadsign countersued to contest the patents.   At 15:30 of the podcast Smith explains why Broadsign decided to fight: “So sometimes what you have to do is, you have to say, look, as I see it this is the right thing to do…It […]

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Clear Channel pulls proposal in St. John’s County

Insider has previously reported on a proposed two year pilot program to test digital billboards in St. John’s County.  Staugustime.com reported yesterday that Clear Channel withdrew its bid for the digital billboards program along Interstate 95. The County Administrator indicated that Clear Channel determined it would be a “better strategy” to drop back, address the community’s concerns, refine its proposal and, perhaps, bring it back for consideration “at some point in the future yet to be determined.” County staff had recommended […]

by John Weller· · 0 comments · Digital Signs

AdSemble unveils first DOOH Self Serve Platform

SAN JOSE, CA – MARCH 28, 2017 – AdSemble, the largest online marketplace for digital out of home (DOOH) advertising, today announced its new offering Open Display, a first of its kind self-serve platform that helps small businesses harness the power, reach, and scale of high definition digital billboards nationwide. By providing the flexibility to “choose a market and date range, set a budget and upload an ad,” Open Display makes advertising on digital billboards more affordable for small businesses […]

by billboardinsider· · 0 comments · Digital Signs