Author: John Weller

Company of the Day – Mashburn Outdoor

Company: Mashburn Outdoor Headquarters: 2555 Marietta Highway, Ste. 102, Canton, GA 30114 Markets: Atlanta GA Phone: (877) 413-3683 Email: nslota@mashburnoutdoor.com Led by Richard Mashburn, Mashburn Outdoor has owned and operated over 328 traditional and digital billboard faces throughout the Southeast. Mashburn currently operates 28 digital and 6 static faces in […]

Rothfelder On Texas SB 19 And The First Amendment Right To Refuse Firearm Ads

It seems like everyday there’s a new mass shooting, whether its Uvalde, Buffalo, Parkland, Sandy Hook, and on and on. And, just as predictably, there’s more and more talk about gun control legislation.  Especially in these tragic times, everybody appears to have an opinion under the Fourth Amendment, namely whether […]

Are You a Billboard Nerd?

Insider will proudly admit that my family has given me the title “Billboard Nerd”.  Seems that wherever I travel, eventually I will point out a billboard that interests me.  My wife or kids, if they are with us, will roll their eyes and call me a Billboard Nerd. It seems, […]

Company of the Day – Mesa Outdoor

Company: Mesa Outdoor Headquarters: 582 Market St., San Francisco CA 94104 Markets: Southern California Phone: 925.386.6372 Email: info@mesaoutdoor.com Mesa was founded in 2008 in Contra Costa County with the goal of developing outdoor advertising structures. Their projects include locations from Sacramento to San Diego.     [wpforms id=”9787″]   Paid Advertisement

Selling More OOH Faster During a Recession

  IBO Enterprise Manager, Becky Smith, will be hosting another on line Webinar.  Here are the details: Selling more OOH faster during a recession synopsis  Experience is a great teacher, but the tuition is way too high! Because there is a lot of valuable historic data on the effects of […]

Billboard Insider Classifieds July 23, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Why is SignBird Growing?

Here is a summary from SignBird describing who they are: SignBird was created to help solve a problem in the out-of-home industry, and that at our core is who we are. We are problem-solvers. Our clients are too busy worrying about day-to-day operations, installing vinyl, negotiating leases, and growing their […]

Place Exchange Expands Programmatic OOH Reach in Latin America

Buyers now have programmatic access to premium OOH inventory across Latin America’s biggest markets directly via their DSPs. New York, NY — July 21, 2022 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, announced its expansion into Latin America’s biggest markets including Argentina, Brazil, Chile, Colombia, Costa […]

OOH Advertising for Sports Betting Is Effective for Reaching & Engaging Urbanites

OAAA & Harris Poll Research Finds OOH Ads Drive In-Person and Online Sales in This Emerging Category WASHINGTON D.C. (July 20, 2022) – New research shows that Americans, mainly urbanites, are engaging with recently legalized sports betting through out of home advertising. This is one of the key findings from […]

Company of the Day – Marin Ventures Outdoor

Company: Marin Ventures Outdoor Markets: Northern California Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA  94010 Phone: 650-343-4789 Email: info@mvoutdoor.com Marin Ventures is a privately held outdoor advertising company which owns high impact, interstate freeway locations in Northern California.  The company’s trade name is MV Outdoor.  The company is run by Grant Leschin.  […]