Author: John Weller

MediaChoice Expands in North Carolina

MediaChoice, LLC announces the acquisition of strategic outdoor advertising assets in Greensboro, North Carolina from Barfield Outdoor Advertising, Inc. Barfield Outdoor is a family-owned and operated business located in Mount Olive, North Carolina. MediaChoice is an outdoor advertising company headquartered in Austin, Texas with over 2,000 sign faces across more than 400 structure […]

YESCO Installs New Gateway Arch in Yuba City, CA

SACRAMENTO, CALIFORNIA (January 2026) – YESCO, the 105-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the fabrication and installation of a new illuminated gateway arch marking the entrance to historic downtown Yuba City, California. Commissioned by North Star Construction & Engineering, Inc. in cooperation with the […]

Company of the Day – iDigital Outdoor

Company: iDigital Outdoor Headquarters: 3235 Oak Ridge Loop E  West Fargo, North Dakota 58078 Market: Minnesota, North & South Dakota Phone: 701-369-6100 iDigital Outdoor focuses on digital billboards in the Dakotas and Minnesota.  The Company operates 26 structures in Minnesota; 28 structures 227 faces in North Dakota; 13 structures  in […]

Out of Home Acquisition List for 2025

Billboard Insider has compiled our list of out of home transactions for 2025. If we’ve written about it, we have provided a link in the Buyer column. As always, we appreciate the assistance provided by the M&A firms serving our industry. They have been extremely cooperative in helping Insider compile […]

The Ultimate Out of Home Sales Guide – We Have Books in Stock!

Looking to search for the bestselling OOH sales book?  Here is what you will find. The Ultimate OOH Sales Guide is available in soft back!  We just received our new printing.  If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following information. We will […]

Billboard Insider Classifieds January 10, 2026

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Order Your eBook of Our Guide to Leases, Easements and Real Estate!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

The Fun Isn’t Over

ENTRIES HAVE CLOSED Thank you to everyone who entered! More entries and entrants than last year. This is going to be a spectacular competition. For those who love stats: 167 entries 34 companies 97 static billboards 56 digital displays 28 extensions 15 self-promos 4 3D props 4 bus ads 3 […]

Insignia Capital Group Announces Strategic Investment in Trooh Media

  WALNUT CREEK, Calif., Jan. 7, 2026 /PRNewswire/ — Insignia Capital Group announced today a strategic investment in Trooh Media, Inc. (“Trooh”), a leading digital-out-of-home (DOOH) media platform that enables brands to engage Gen Z audiences at scale across U.S. college campuses. The partnership is designed to accelerate Trooh’s next phase of […]