Ardmore, OK – IBO is making it easier than ever for independent operators to help their local advertisers succeed. “With our new integration with Super Optimal, IBO members can now access the simple, affordable, “self-serve” tool that I use that takes the guesswork out of billboard design, directly from our […]
Author: John Weller
Place Exchange by Broadsign Integrates with Eletromidia to Unlock Brazil’s Largest Programmatic Digital Out-of-Home Network
Advertisers gain programmatic access to more than 55,000 premium screens across Brazil’s residential, office, transit, retail, and street environments. New York, NY – (March 9, 2026) – Place Exchange by Broadsign, the leading supply-side platform (SSP) for programmatic digital out-of-home (DOOH), today announced a new integration with Eletromidia, Brazil’s largest out-of-home media […]
Company of the Day – Lathrop Billboards
Company: Lathrop Billboards Headquarters: Lathrop California Phone: 209-596-2256 Email: lathrop.billboards@gmail.com Lathrop Billboards owns and operates 14 billboard faces on I-5, I-205 and State Route 120 in Lathrop, California. Lathrop is 10 miles south of Stockton, CA. To receive a free morning newsletter with each day’s Billboard insider articles […]
Rothfelder & Falick on Billboard Law – Available in Softback
Rothfelder & Falick set out to provide the industry with one source for all aspects of Billboard Law. This book does just that. There are 300 pages of summary and articles broken into seven sections including: FIRST AMENDMENT CHALLENGES AND CONTENT BASED SIGN CODES WHAT THE OPERATOR CAN DISPLAY […]
Billboard Insider Classifieds March 7, 2026
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
The Ultimate Out of Home Sales Guide – We Have Books in Stock!
Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in soft back! We just received our new printing. If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following information. We will […]
Order Your eBook of Our Guide to Leases, Easements and Real Estate!
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
Sons in the Shadow: Surviving The Family Business As A Son Of The Boss
Click on this LINK to purchase a copy of this terrific book!
Rothfelder on Rothfelder & Falick on Billboard Law
Billboard Insider ran a Q and A in its March 2nd edition on the new book it published and I wrote: Rothfelder and Falick on Billboard Law. As explained in that article, this book examines the unique law on billboards by compiling, organizing, and summarizing over 150 articles my law […]
A Billboard Story–Stop Me If You’ve Heard This One
Dr. Wilson had placed his unwavering confidence in me—or so he claimed. When we first met, he was warm, with just a trace of superiority. Not unusual among physicians I’d worked with before. A good sign, even. That was fine by me—I wasn’t there to debate the merits of […]























