Most of you have Cracker Barrel as a tenant on one of your billboards. Cracker Barrel’s 2023 10k says this: “Outdoor advertising (i.e., billboards and state department of transportation signs) is the largest advertising vehicle we use to reach our traveling and local guests.” Billboard Insider has prepared an analysis […]
Billboard Insider sales columnist Kevin Gephart is running a series of conversations with Chris Lytle who has trained sales professionals for 44 years. Today Kevin and Chris discuss whether a sales manager should be a sales rep. What’s wrong with having a sales manager carry a book of business? Kevin […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Keenan Media Markets: Georgia Address: 1385 Iris Drive SE, Conyers, GA 30013 Email: Info@KeenanMediaLLC.com Phone: 678-806-3473 Brett and Lane Keenan founded Keenan Media to develop out of home locations in Georgia. The company has 29 total faces including 8 digital faces. Brett Keenan, Co-Owner, Keenan Media Brett & Lane, what prompted you to enter […]
Sean Reilly gave a short course in how to grow your out of home company cashflow margin at an appearance at the JP Morgan Media and Telecom conference this week. Some of the highlights: How Lamar grows margins… The trick to margin expansion in the Billboard business is really really […]
Billboards are growing very slowly and other sectors are growing fast. That’s how you can summarize JCDecaux’s 2023 financials. Here are the results from the JCDecaux 2023 earnings release. We have translated the financials from euros to dollars using today’s exchange rate of 1 euro to 1.095 dollars. Total revenue […]
Company: InSite Street Media Corporate Office: 15303 Ventura Blvd. Suite 1490, Sherman Oaks, CA 91403 Markets: Nationwide Phone: (310) 559-1600 Email: arockwell@insitesm.com InSite Street Media operates a plant which includes 5,802 transit shelters, 10,345 benches and 215 bus wraps, nationwide. Billboard Insider talked with Keith Thompson the company’s outgoing CEO. Keith, how […]
Sometimes you have to pursue legal remedies to protect your rights when faced with a regulator which doesn’t play by the rules. Girard, Ohio adopted an ordinance 12 years ago banning new billboards on certain parts of the city. In other parts of the city billboards are allowed. A […]
I have had the opportunity to manage sales teams in 4 markets with 3 different companies. Building a successful out-of-home (OOH) sales team is not just about having warm bodies; it’s about assembling a dynamic group aligned with your vision of success. To achieve this, take a systematic approach. This […]
European and Latin American sales are moving along but don’t hold your breath over the sale of Clear Channel Outdoor US assets. Here are the highlights from Clear Channel Outdoor CEO Scott Wells comments at yesterday’s Morgan Stanley Media and Telecom conference. Out of home better positioned today than 5 […]
