Billboard Insider talked with Erisa Higaki about a mural installation in Brooklyn, New York. Erisa what’s your background? I am a graphic installation artist from Japan currently living in New York City. I help turn original art into murals. I have been doing installations mostly for museums and galleries. […]
Thank you for your tremendous support of our ongoing campaigns promoting positive values! The Foundation for a Better Life® is excited to share our latest lineup of billboards with a collection of recent releases and past favorites. We believe they are not only timely but inspiring and are confident […]
Company: Heritage Outdoor Media Markets: New York, Illinois, California Email: rtuccillo@heritageooh.com Phone: 917-256-1000 Founded in 2015 by Rob Tuccillo, Terry Carmody and James Manfredi, Heritage Outdoor Media operates billboards plants in the following markets: New York City – 15 faces, Chicago – 23 faces and Los Angeles – 1 face. The […]
An out of home exec needs to keep track of inflation for three reasons. Inflation tells you how fast to increase ad rates to avoid having your margins squeezed. Inflation is currently 3.4%. If you are not increasing your ad rates 3.4%/year your expenses will increase faster than your revenues […]
New York, NY – Clear Channel Outdoor (NYSE: CCO), one of the world’s largest out of home (OOH) media providers, and Big Brothers Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, today announced the launch of a nationwide digital out-of-home (DOOH) media campaign timed […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Highway Displays Outdoor Market: New York Headquarters: 404 Maple Street, Poughkeepsie, NY 12601 Phone: 845-452-2121 Email: info@highwaydisplays.com Highway Outdoor has over 420 static and digital billboards in the mid-Hudson valley. The company was founded by Louis Schwartz, a Hungarian immigrant in 1918. The company has 10 employees. Evan Hartman is […]
The FHWA November 2023 Traffic Volume Trends contains good news for roadside billboards Look that this FHWA chart of millions of vehicle miles traveled on all roads and streets. November 2023 million miles travelled was 263,557 or 1.3% above the pre-covid level of 260,326. Million miles travelled for the first […]
Company: Hart Advertising, Inc. Headquarters: 69 E Seminary St, Norwalk, OH 44857 Market: North Central Ohio Phone: (419) 668-1194 Email: cindy@hartbillboards.com Hart Advertising operates a billboard plant in nine counties in northern Ohio. The company was started by William T Hart in 1943. Hart’s children – Gay Sanders and W Taylor Hart – […]
It is impossible to maximize success without focus. Expecting sales managers to also carry an account list dilutes their focus. You can’t be a good sales manager AND a competent salesperson at the same time. A sales department of four or more sales reps requires a full-time, dedicated sales manager […]
