Articles by: billboardinsider

Fairway Chattanooga Billboard attracts attention.

The Times Free Press has run an article discussing Fairway Outdoor’s new 600 square foot digital billboard in downtown Chattanooga.  Fairway recently converted the location from a static billboard to a digital billboard.  The article quotes an attorney who is opposed to the sign: Compromises were made with the sign industry, he said. For example, there was an understanding that billboards would go away over time. A billboard used to sit atop the Flatiron Building at Georgia and McCallie avenues, […]

by billboardinsider· · 0 comments · Regulations

Stuart Lee on Billboard Insurance

Stuart Lee is a rarity: an insurance agent who understands the out of home business and writes policies nationwide.  Stuart is an OAAA member who works for Bassler Insurance in Illinois.  Insider interviewed Stuart last week.  You can contact Stuart at slee@basslerins.com or 312-602-5274  Stuart, how did you get involved in the out of home business?  It was about 10 years ago I started handling OOH company insurance. One of my A+ national carriers was working with me on a very competitive basis with great pricing and […]

by billboardinsider· · 0 comments · Business

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media […]

by billboardinsider· · 0 comments · Creative

Company of the Day: Faris Outdoor

Company: Faris Outdoor Advertising Markets: Texas, Arkansas Headquarters: 6301 Southwest Blvd, Benbrook, TX  76132 Phone: 1-817-737-4472 Faris Outdoor Advertising, Inc is a Texas based and Texan owned billboard company that was begun in 1984 and has been in continuous operation since then. Faris operates billboards in Texas and Arkansas.  Most of the locations located in North Texas and Southwest Arkansas.  George Faris is the company’s President. Paid Advertisement  

by billboardinsider· · 0 comments · Business

Inspiring Words From Terry Steen

Funeral services were held May 12 for Philadelphia billboard legend Terry Steen (1941-2017).  His two-word motivational plea is displayed on memorial bulletins:  “Try Harder.”   A decade ago, Steen was diagnosed with Parkinson’s Disease.  He pushed himself to remain physically active and mentally engaged, often exercising for hours a day and continuing to go to the office until it became impossible. After two back surgeries, Steen said, “I just need to try harder.”  He ordered custom Try Harder pins, giving […]

by billboardinsider· · 0 comments · Business

Company of the Day: Evansville Outdoor

Company: Evansville Outdoor Markets: Southwest Indiana Headquarters: 999 N Congress Ave, Evansville, IN  47715 Phone: 812-471-0809 Evansville Outdoor operates a 46 structure billboard plant in Southwest Indiana. The company is privately held.  David Mounts is the company’s President.

by billboardinsider· · 0 comments · Business

State Regulatory Roundup

Myron Laible chaired the state association lunch at the LookOut2017 convention Tuesday.  Here’s what Insider learned. Don Avjean.  Outfront eastern region VP. Lots of billboard proposals in New York including just compensation, a requirement that alcohol off billboards, a lighting bill a bill to increase the minimal digital flip to 60 secs and a local times square taxation bill.  Vigilance is the key to preventing adverse legislation. A vegetation bill was passed this year in New Jersey. A Connecticut attempt […]

by billboardinsider· · 0 comments · Regulations

Company of the Day: Foster Interstate

Company: Foster Interstate Media Markets: Illinois, San Francisco Headquarters: 1111 Broadway, Suite 1515, Oakland, CA  94607 Phone: 510-832-7070 Email: outdoor@fosterinterstate.com Chicago Digital Sign Foster Interstate Media was started in the mid-1990’s and has designed, built and operated numerous high profile wallscapes and displays in California and Illinois.  The company’s major projects have included: Construction and operation of a digital sign network on public land in Chicago Development of 7 signs along I-880 at the Oakland-Alameda County Coliseum Complex Development of five […]

by billboardinsider· · 0 comments · Business

Every Out of Home Ad Dollar Generates $5.97 in Sales

May 16, 2017 (Washington, DC) – For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released today by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, OOH produces a higher return on investment (ROI). The report, conducted by Omnicom Media Group’s Benchmarketing, found that when OOH is […]

by billboardinsider· · 0 comments · Business

LookOut2017 in 5 quotes

Insider can summarize this week’s LookOut2017 convention in 5 quotes: OAAA CEO Nancy Fletcher on the successful defense against the Scenic America digital billboards lawsuit:  “To date, OAAA has spent countless hours and $1.3 million in legal fees defending digital billboards, and we’re going to see this through to the very end.”  Insider can’t think of a better reason why you should join OAAA.  OAAA leads the fights which are critical to the future of the out of home business. […]

by billboardinsider· · 0 comments · Business