Articles by: billboardinsider

Digital Billboard Weather/Traffic Cams Drive Profits

 Durden Outdoor generates revenue by mounting weather/traffic cameras on billboard structures.    Insider asked Bill Durden of Durden Outdoor to talk about the project.  Bill, what gave you the idea to mount weather cameras on billboards.  I had this idea back in 2013 but had been told by a few old school media pros that the idea wouldn’t work.   Dothan, AL is a small metro and has a county population of around 110,000.  When I would go to larger cities […]

by billboardinsider· · 0 comments · Digital Signs

Make Sure Your Lease Spells Out An End Game

By Richard Rothfelder, Rothfelder and Falick A good outdoor lease needs to protect your interests when a landlord terminates a lease.  Smith v Outdoor Systems 14-00-00474-CV, 2002 WL 370200 (Tex. App.—Houston [14th Dist.] Mar. 7, 2002, pet. denied) illustrates some end of lease issues. Introduction This is a declaratory judgment action determining ownership of billboard under terms of billboard lease.  A Harris County District Court entered a declaratory judgment that the lessee (National Advertising  Company, now Outfront Media) owned the billboard […]

by billboardinsider· · 0 comments · Business

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media buyers and out […]

by billboardinsider· · 0 comments · Creative

Company of the Day: Keystone Outdoor

Company: Keystone Outdoor Advertising Markets:  New Jersey, Pennsylvania. Headquarters: PO Box 202, Cheltenham, PA  19012-0202 Phone: (856) 767-5028 Keystone Outdoor is a operates a billboard plant which targets bridges, expressways and suburban roads in Southern New Jersey, Trenton and Philadelphia.  The privately-held firm was started in 1977 by Dominick Cipollini when he secured a billboard location on 5th and Callowhill Street.  You can see one of the company’s high profile bridge signs below. Paid Advertisement  

by billboardinsider· · 0 comments · Business

Billboard Insider Classifieds July 22, 2017

Lots of new job openings this week.  Classifieds cost $60 for 3 months or $120 for 12 months.  To place you own Billboard Insider classified click here. Appraisals Signvalue appraises billboards. Art and Creative Billboards, Etc designs and prints billboard ads. Blue Sky Digital Printing designs billboard ads. Greg Callaham designs billboard ads. Out of Home Creative designs billboard ads. Billboard Structures Vertigo Transit is selling 36 black and 22 silver transit shelters for $2,500 each. RMG Outdoor designs, fabricates and installs billboard structures. Ken Wingate is […]

by billboardinsider· · 0 comments · Business

Chan Lieu on Self Driving Cars and Out of Home

Chan Lieu of the Washington DC Law Firm Venable talked about self-driving cars on yesterday’s OAAA webinar. The webinars are a valuable perk of OAAA membership and a good reason to join OAAA. Here are the highlights. Deployment of autonomous cars will take 20 years if you look at technology adoption curves.  Automobiles and color TV sets took about 18 years to reach more than half of the market after each technology was introduced.   Insider sees five implications of […]

by billboardinsider· · 0 comments · Business

March for Giants Wins With Interactivity

Several creatives who were interviewed at the Cannes Festival three weeks ago mentioned  The March for Giants as an outstanding out of home campaign which took advantage of a couple strengths of digital billboards: interactivity and worldwide reach. The campaign was designed by the London’s 18 Feet & Rising to call attention to the impact of poaching on dwindling elephant populations.  A herd of elephants starting trekking across digital billboards in Hongkong (March 23 morning), New York (March 23 evening), […]

by billboardinsider· · 0 comments · Creative

Clear Channel Renews Des Moines Airport

Des Moines, IA  – –Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced it has signed a new five-year partnership with annual one-year options with the Des Moines International Airport (DSM) to provide state of the art advertising solutions. The latest advertising network will allow brands to reach approximately 2.5 million annual travelers passing through the increasingly growing airport. The new partnership goes into effect on […]

by billboardinsider· · 0 comments · Business

Company of the Day: Steel City Billboards

Company:  Steel City Billboards Markets: Pennsylvania Headquarters: 715 Riverview Rd, Verona, PA  15147 Phone: 888-288-7441 Email: Steel City Billboards is a family-owned firm which operates a four structure billboard plant with 13 faces in communities around Pittsburgh, Pennsylvania.  The company is a member of the OAAA.  Insider talked with Mitch Fowkes about the company. Mitch, how did Steel City get into the billboard business?  That’s a funny thing. My Dad and older brother have a successful online business and […]

by billboardinsider· · 0 comments · Business

Bullhead City OK’s Digital in Highway 95

The Mohave Valley Daily News reports that the Bullhead City Arizona city council approved a Lamar proposal for a digital billboard on the west side of Highway 95 between Riverview Drive and North Oatman Road. Lamar will: Remove a static billboard near Riviera Boulevard and Plaza Drive Pay the city $10,000/year in rent. Provide one 8 second flip per minute on one digital billboard face for local emergency messages. Construct an aesthetically pleasing brick display. The Bullhead City billboard was […]