Articles by: billboardinsider

Vendor Profile: AdQuick

This is the second in a series of profiles of the companies who are trying to automate the out of home sales process.  Insider counts 9 US companies that are trying to develop websites to facilitate buying and selling out of home advertising: ADstruc, AdSemble, Adquick, DoMedia, Fliphound, Kinetic, rVue, Vistar and Xaxis Places.  Today Insider talks with Matt O’Conner, co-founder of Adquick.  Company:  AdQuick Headquarters: Santa Monica, California. Phone:  213-986-6179 Product: An online platform for automating out of home […]

by billboardinsider· · 1 comment · Business

Company of the Day: Key Outdoor

Company:  Key Outdoor Markets: Illinois, Missouri, Iowa Headquarters: 1873 Bourbonnais, IL  60914 Phone:  815-937-4579 Email: Key Outdoor is a privately held company which was started in 1977 and operates a billboard plant in Illinois, Missouri and Iowa.  Insider interviewed Vice President Angela Dahl about the company. Angela, tell us about Key’s history and culture. Key Outdoor Inc. is a family-owned business operating in Central Illinois, Northeastern Missouri and Southeastern Iowa. Founded in Kankakee, Illinois, and now celebrating our 40th […]

by billboardinsider· · 0 comments · Business

Outfront Mobile Platform Used by 1000 Brands

NEW YORK, March 23, 2017  — OUTFRONT Media Inc. (OUT), announced today that over 1,000 brands have used the OUTFRONT Mobile Network. OUTFRONT’s customized mobile ad delivery solution is built upon its out-of-home (OOH) asset base and provides marketers with additional data analytics and a proven way to close the loop with audiences. The OUTFRONT Mobile Network, launched in November 2015 as a product on the ON Smart Media platform, highlights OOH’s effectiveness and reinforces the reach and power of each medium. “Our world […]

by billboardinsider· · 0 comments · Business

Freitas on tech, the OBIEs and the next big thing.

Stephen Freitas is Chief Marketing Officer of the OAAA.  He is a leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications and its predecessor, Eller Media Company. As senior vice president of marketing, Freitas was responsible for global branding, advertising, research, public relations, and corporate communications. Prior to joining the out of home […]

by billboardinsider· · 0 comments · Business

Yesco Preserving Vegas Electronic Signs

CBS News ran a story on Yesco’s Las Vegas boneyard for historic neon signs.  It’s been turned into the two acre Neon Museum on Las Vegas Boulevard which houses 200 historic signs.    100,000 people visited the museum last year.   You can watch the 5 minute CBS News Story below. Paid Advertisement

by billboardinsider· · 0 comments · Business

This Week’s Classifieds

Out of Home Advertising Help Wanted Key Outdoor seeks a Galesburg, IL sales manager.  Welcome to the Land of Lincoln. Calling all hipsters.  Pacific Outdoor seeks a Portland, OR account exec. Becker Boards seeks a Los Angeles local account rep.  Visit the observatory made famous by the Lalaland movie. Billboards For Sale A Richmond, Indiana billboard plant is for sale.  Here’s our article on the sale. A double stacked Central Pennsylvania billboard is for sale. A Georgia digital billboard plant […]

by billboardinsider· · 0 comments · Business

Company of the Day: Carlson Sign

Company:  Carlson Sign  Markets:  Oregon Headquarters:  1605 NE Forbes Rd., Bend, Oregon  97701 Phone:  541-382-2182 Carlson Sign Company was founded in 1948 by Ted and Irene Carlson.  Their son Dick Carlson ran the business from 1958-1997 and then his son Peter Carlson took over the business.  The firm owns 123 billboard displays throughout Central Oregon including Bend, Redmond, Madras, La Pine and Prineville.  In addition the company makes signs at a 12,000 square foot facility in Bend, Oregon and installs […]

by billboardinsider· · 0 comments · Business

Braintree, MA civic group opposes billboard

The Patriot Ledger reports that the North Braintree, Massachusetts Civic Association is planning to oppose a request by Clear Channel to install a double sided electronic billboard on land adjacent to 131 Elm St.  The Massachusetts Department of Transportation will hold a public meeting on the proposal on April 13.  A billboard in the area which was approved last year will generate $1.5 million in lease payments to the town over 25 years. Insider’s take: “We don’t need to be […]

by billboardinsider· · 0 comments · Regulations

Outfront, CBS and Turner send bball scores to digital signs

This Outfront news release caught Insider’s eye.  One of the strengths of digital screens is the ability to provide real time info.  Watchfire allows its digital billboards to provide real time basketball tournament scores.  Turner, CBS  and Outfront are doing real time scores as well. NEW YORK, March 20, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) has announced a partnership with CBS and Turner Broadcasting to display real-time 2017 NCAA Men’s Basketball Tournament scores to its digital canvases across the […]

by billboardinsider· · 1 comment · Creative

What’s your out of home succession plan?

Insider has been lending to media companies for almost 30 years.  On two occasions business owners died suddenly.  One was hit by a train.  Another had a heart attack and died while watching TV with his family.  What happens to your our of home business if you die?  Here are four things you need to be prepared. A will.  You need to be clear on who inherits your assets.  Otherwise your heirs may have to go through a lengthy and […]

by billboardinsider· · 0 comments · Finance