Articles by: billboardinsider

Seeking Alpha bullish on Outfront

Seeking Alpha has published a bullish article on Lamar titled: “This Billboard REIT Has Plenty of Buzz.”  Analyst Brad Thomas gives the company a buy rating due to superior assets in prime, iconic locations and upside from potential cell/data leases . Thomas notes that one of the benefits of out of home is modest capex.  He estimates that even with digital sign conversions, capexp is 3-5% of revenue for out of home versus 6-13% of revenue for most other forms […]

by billboardinsider· · 0 comments · Finance

Lamar, Recycle Across America & Celebs Promote Recycling

Baton Rouge, LA – April 25, 2017 – Lamar Advertising Company (Nasdaq: LAMR) and nonprofit organization Recycle Across America (RAA) are once again joining forces to promote proper recycling. Last year, Lamar and RAA made history with the first-ever celebrity PSA campaign live-streamed to digital billboards for Earth Week. This week, on the heels of that anniversary, Lamar is donating the use of hundreds of digital billboards across the country, which will display a celebrity PSA campaign live-streamed from a […]

by billboardinsider· · 0 comments · Business

Billboard Changes proposed in North Carolina

The Charlotte Observer ran an editorial last week and an article yesterday opposing some  North Carolina billboard proposals. The Observer suggests that the proposals are extreme.  Insider disagrees. First, the Observer objects to House Bill 578 which would increase the maximum cutting zone around billboards: The “maximum cutting zone” for removing vegetation around billboards would increase from 340 feet to 500 feet. In 2012, lawmakers expanded it from 250 feet, so this increase is nearly twice as big. The new […]

by billboardinsider· · 0 comments · Regulations

WA State bill restricts out of home pot ads.

Insider has long been amused by the fact that the State of Washington has strict limits on pot store on-premise advertising while allowing pot retailers to make unlimited use of billboards.  The loophole has been closed.  Senate Bill 5131 passed the Washington State house and senate and is sitting on the Governor’s desk.  The bill prohibits marijuana billboard advertising: Within 1,000 feet of a school, playground, rec center, child care center, park, library or game arcade. On buses. In airports or […]

by billboardinsider· · 0 comments · Regulations

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Greg Callaham who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services. Eternity Aqua Rating: 2 (below average) Here is […]

by billboardinsider· · 0 comments · Creative

Company of the Day: Doyle Media

Company:  Doyle Media, LLC. Market: Georgia Headquarters: Dalton, Georgia Phone: 706-217-7715 Email: Doyle Media operates three 14 by 48 billboard structures with 6 faces along I-75 in Georgia at Exit 306.  The company was started in 2013.   Paid Advertisement  

by billboardinsider· · 0 comments · Business

Patent Trial and Appeal Board denies T-Rex patent review.

Law 360 reports that the Patent Trial and Appeal Board decided on April 11, 2017 not to review  T-Rex US patent 7,382,334.  Last year Broadsign filed a lawsuit in New York seeking an order that it did not infringe of three T-Rex patents.  Broadsign separately filed three petitions before the Patent Trial and Appeals Court challenging the patents.  The Patent Trial and Appeal Board has denied two of the three petitions.  A final petition remains pending.  The Broadsign New York […]

by billboardinsider· · 0 comments · Business

Burkhart Marathon Install

Last week Insider ran a vinyl installation video titled All in a Day’s Burk by Extra Credit Projects and Burkhart.  Here’s another 1 minute Extra Credit Projects/Burkhart video which shows an install for Marathon Gas.  Clever use of a hose as a prop. Insider thinks more out of home companies should use video like on their websites and in their marketing materials.   A picture – or video –  is worth a thousand words. Paid Advertisement  

by billboardinsider· · 0 comments · Creative

Circle Graphics on Eco-Friendly Vinyl

In March, Insider ran a post questioning the benefits of eco-friendly vinyl.  Circle Graphics asked Insider for an opportunity to present the benefits of eco-friendly vinyl. “We have been partnering with some of the largest companies in the world to perfect eco products.  We have been in the eco-business for 10 years and Eco-Flexx 3.0 is the latest iteration – there are some incredible benefits that are comparable and even in some instances outweigh vinyl,” said Andrew Cousin, CEO, Circle […]

by billboardinsider· · 1 comment · Business

Lamar wins round in Pittsburgh Fight

Pittsburgh Post Gazette reports that Lamar has won a round in a protracted court battle with the city of Pittsburgh when a District judge dismissed a city citation claiming that Lamar had increased the size of the sign on Mt Washington when it added vinyl banner. The city has gone to court to make Lamar take down the 32 foot by 225 foot sign.   Lamar appealed.  The court hearing is May 11. Scenic Pittsburgh entered the fray by asking Lamar […]

by billboardinsider· · 0 comments · Regulations