Author: billboardinsider

Five Things You Need to Know Before Starting an Out of Home Company

I was asked to give a short talk to a group group of people interested in entering the out of home advertising business.   I highlighted five things based on 30 years experience in the out of home business as a lender, investor and Co-Publisher of Billboard Insider. Billboards are […]

Foxpoint Growing in Florida

Orlando, Florida – January, 2026 – Foxpoint, led by James Neumann, is expanding their footprint in Florida with nine newly acquired locations centered in Orlando, with additional locations in Melbourne and Ocala. The multi-company acquisition includes existing/built displays as well as shovel-ready locations to be built in 2026. Situated in […]

Andy Goodman on Billboard Lease Escalator Clauses

Today, out of home leasing and development expert Andy Goodman of Age Advertising discusses billboard lease escalator clauses. Ask a room full of industry veterans what a reasonable out of home lease escalator looks like, and you will get a range of answers—followed quickly by stories of deals that made […]

How Fast Can a Digital Billboard Ramp Up?

Earlier this month Billboard Insider wrote that it takes four months for a new digital billboard to get to full occupancy of 80%.  A reader suggested that it may take more than a year to reach full occupancy and that full occupancy of 80% is too high for digital billboards […]

Company of the Day: Hudson Valley Outdoor

Company: Hudson Valley Outdoor Market:  New York Address: 799 Violet Avenue, Hyde Park, NY. 12538 Email: evan@highwaydisplays.com Phone: 845-452-2121 Hudson Valley Outdoor (formerly Highway Display) operates a plant of 385 static roadside faces in New York.  Billboard Insider talked with Evan Hartman. What lead to the name change? In the […]

Filling a New Digital Billboard May Take Longer Than You Think

In Mind The Gap – Financing the Post Install Billboard Deficit Billboard Insider suggested that a new digital billboard should be able to get to full occupancy in about 4 months.  An eastern out of home executive says it may take longer than 4 months to lease up a new […]

Company of the Day: J&B Signs

Company: J&B Signs Market:  Illinois Headquarters: 105 West Chicago Ave, Chicago, IL  60654 Phone: 312-640-8181 Email: info@JandBsigns.com J&B signs operates a billboard plant in Chicago, Illinois.  The company was founded in 1981.  Bob Hoelterhoff is the company’s President.  Michael Hoelterhoff is project manager.  Billboard Insider hears the company sold off most […]

Las Vegas Billboards Rebrands and Expands

Las Vegas, NV — January 2026 Las Vegas Billboards (LVB), Nevada’s largest privately held network of digital billboards, is entering a bold new era with a refreshed identity, expanded national partnerships, and a strategic leadership hire, reinforcing its position as the go-to platform for brands in America’s fastest-growing media market. “For […]

OAAA Future Leaders Program Applications Open

Guidelines/Program Information Objective The Future Leaders program champions diversity and fosters the growth of the next generation of out of home professionals. Selected participants will receive an all-expenses-paid trip to the 2026 OOH Media Conference, where they will engage in sessions, activities, and networking events—an invaluable opportunity to build connections and gain insights […]

Company of the Day: Inspiration Lane

Company: Inspiration Lane Markets:  Ohio Address: Cleveland, Ohio Email: info@inspirationlanellc.com Phone: 216-952-5482 Nick and Paula Pecko with family Inspiration Lane is a family-owned business which operates digital and static billboards in Cleveland, Ohio.  The company’s founders and owners are Nick Pecko and Paula Young Pecko. How did you get into the out of home […]