Yesterday we talked about Nick Brien’s attempt to rebrand the out of home industry from OOH to IRL. Billboard Insider’s dislike the phrase. Here are the results of our readers poll: To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the […]
London, 11 November 2026 – Wildstone, the leading owner of outdoor media infrastructure and a portfolio company of Antin Infrastructure Partners, has appointed Tobias Conrad as Managing Director, DACH and Netherlands. Based in Switzerland, he reports to CEO and Founder Damian Cox. Tobias brings extensive experience in media sales and […]
IRL is an acronym for in-real-life. It was first used online in the 1980’s (e.g. my IRL name is Dave) and then spread to texting after 2000 along with abbreviated phrases like LOL, OMG and IMHO. Now the out of home industry is attempting to repurpose IRL. Here’s OUTFRONT CEO […]
Not All “Net Revenue” Is Created Equal A billboard operator offers a property owner 35% of net revenue. Whether that is attractive depends on what gets deducted before the owner’s payment is calculated. “Net revenue” is a negotiated definition, not a universal industry standard. Some deductions are customary and reasonable. […]
10 November 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with GSTV, the national media network engaging targeted audiences at scale across tens of thousands of fuel retailers across the US. GSTV combines premium content with measurable data, making […]
Company: Ultra Outdoor Headquarters: 2210 Sampson St, Westlake, LA 70669 Market: Southwest Louisiana Phone: 337-437-6117 Email: jane@ultraoutdoorla.com Ultra Outdoor operates a plant of 52 total faces including 16 digital displays in Southwest Louisiana. The company was previously known as Vision Outdoor, but the name was changed in 2015. Ultra Outdoor uses SignDash software […]
Billboard Insider has been running an interview series with Fairmount Outdoor President Billy Tolson. Billy has talked about finding his way from child acting to the out of home industry, what makes a good billboard lease and what it’s like to run a murals business. Today he talks about how to […]
Billboard Insider’s take: OAAA sales tips are a terrific resource for selling out of home. Imagine calling on a bank or credit union and providing info on what consumers most want to see in a financial services ad. You become a consultant, not an order taker. The latest Harris Poll […]
TORONTO, November 4, 2026 – Cieslok Group today announced the appointment of Andy Querin as Senior Vice President, Sales, reporting to President and CEO Jörg Cieslok. Querin joined the company on November 2 and will lead its entire sales organization, including the national team in Toronto and regional teams in […]
“Our revenue momentum is strong and will accelerate into Q4,” was how OUTFRONT CEO Nick Brien described performance during the OUTFRONT’s 3Q 2026 investor call. Here are the results of the OUTFRONT 3Q 2026 earnings release, investor presentation and investor call, sponsored and analyzed by SignValue. Revenues increased 9% to […]
