US out of home stocks underperformed the market for the third quarter of 2026 as rising interest rates and fears of a possible recession impacted values. Here’s a review of US out of home stock performance in the third quarter of 2026, sponsored and analyzed by SignValue. During the […]
Author: billboardinsider
Anna Bager on why Out of Home is growing so fast
Solomon Partners Christian Bermel (left) and Mark Boidman (right) interviewed OAAA CEO Anna Bager at the Cannes Lions Festival. Some highlights from the conversation. Bager says AI can help out of home I think we should quickly talk about AI, on top of AI vendors being by far among the […]
Capital spending averages 5.75% of revenue for the public out of home companies.
What should your annual capital expenditures be excluding large one-time acquisitions? We’ve heard OUTFRONT’s CFO Matt Siegel mention that OUTFRONT spends approx 5% of revenue on capital projects on investor calls. Look at this analysis prepared by Jeff Seddon of Moorgate Capital Partners. Capital spending (excluding acquisitions) averages 5.75% […]
Dubuque Iowa Tightens Sign Code
On September 21, 2026 the Dubuque City Council by a vote of 7-0 passed an amendment to the city’s off premise sign rules. The amendment includes the following restrictions on billboards: A 750′ circular separation between billboards up from 500′ on city streets currently. A new 200′ buffer zone between […]
OAAA Sales Tips for 2027
With 2027 planning underway, OOH has a compelling story to share with agencies and brands. OOH entered the planning season with significant momentum, delivering 9.2% year-to-date revenue growth in 2026, fueled by strong advertiser demand and continued expansion of digital OOH, which has grown 19% the first half of the […]
Company of the Day: Spider Billboards
Company: Spider Billboards Markets: Puerto Rico Address: 1550 Ave Poince De Leon Pda.23 Santurce, PR. 00909 Email: info@spiderbillboards.com Phone: 787-649-5962 Spider Outdoor is a family run firm which operates a billboard plant in Puerto Rico, including 54 digital billboard faces. Salim Merceb is the company’s President. To […]
Are Your Ad Contracts on Auto Pilot?
Recently a question was posed: “what is your take on an auto-renewal clause in ad contracts, particularly ones that revert to month-to-month after an initial expiration? As an operator, always put a 30-day auto-renewal clause in your ad contracts as a safety net. Longer auto-renewal terms make it difficult to […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Adrian Buice on Building a Digital Billboard
Neil Bell interviewed Amplify Outdoor Founder Adrian Buice on the Bell Board podcast while Amplify Outdoor was installing it’s first digital billboard. You can watch the entire interview below. Some of the highlights: Buice had to accept some conditions from the city and his landlord to get this sign In […]
Verde Outdoor Unveils New Brand and Website
Tempe, AZ — Verde Outdoor Capital (VOC) is entering its next era of growth with broader financing capabilities, a refreshed brand identity and a new website designed to better serve operators across the outdoor advertising industry. VOC provides $2 million to over $50 million in financing for acquisitions, refinancing, recapitalizations, […]
























