Neil Bell has started a new Billboard Industry podcast called The Bell Board Podcast. You can find it on Apple Podcasts, Spotify or the usual podcast outlets or by subscribing to the Bell Board Podcast on youtube. Billboard Insider Co-Publisher Dave Westburg was Bell’s first guest. Dave talked about four […]
WASHINGTON, D.C. – EARTHDAY.ORG, the global force behind Earth Day, today announced its eighth consecutive year of partnership with the Out of Home Advertising Association of America (OAAA), the national trade association representing the entire out of home advertising industry, to bring Earth Day 2026’s message of environmental action to […]
At last week’s IBO conference accounting technologist Liz Scott talked about the single most important accounting change operators can make and how AI is making it possible. Here’s a summary of her talk You drive past a board on the highway and feel proud — that feeling might be misleading. […]
20 April 2026, London / New York: Talon, the world’s leading independent Out of Home (OOH) specialist, today announced the launch of Atlas Planner, an AI-powered planning engine that brings greater intelligence, agility and accountability to programmatic digital OOH (PDOOH). Through an intuitive, conversational interface, Atlas Planner can interpret a […]
The leaders of the UK’s big three Out of Home media owners – Dallas Wiles, Co-CEO of JCDecaux, Justin Cochrane, President and CEO Outdoor at Bauer Media and Global Chief Commercial Officer Mike Gordon – will appear together for the first time on a panel looking in-depth at the state […]
Company: McWhorter Media Group Markets: Virginia, Pennsylvania, South Carolina Address: 162 W. Main St, Suite 101, Cartersville, GA. 30120 Phone: 724-972-8629 Email: sales@mcwhortermedia.com McWhorter Media Group operates a billboard plant with 94 faces, including 20 digital displays in Pennsylvania, Virginia and South Carolina. Deanna Berry is Chief Operating Officer. Josh […]
Incentives matter. A post-closing performance based payout on an out of home acquisition provides incentive for a seller to artificially boost revenues. That’s the lesson of the Verde Outdoor Media (“Verde”) versus JR Media, John “Jed” Renfroe, Christa Hurley (Jed Renfroe’s sister) and Marcus Ben Jones (collectively “Sellers”). Here’s the […]
In the billboard business, cost is always part of the conversation. Steel prices, installation, permitting—it all adds up. So, it’s no surprise that when it comes to structures, many operators look for ways to reduce upfront capital. But here’s the reality: the lowest-cost structure is rarely the lowest-cost decision. What […]
Last week Billboard Insider covered Bill Durden’s IBO talk encouraging out of home companies to use self-promos to build their brand. Claude Dicks the President of Allison Outdoor tells us that Allison Outdoor incorporates the season into self-promos: We teamed up with Melody Roberts of Out of Home Creative and […]
Last week out of home legend Charlie MacIntyre talked about getting into the out of home advertising business. Today he talks about finding billboards sites. What was your first billboard site? It was a drive-through smoke shop. People from Illinois would drive to Indiana to buy their cigarettes. I didn’t […]
