Last week Billboard Insider wrote an update on the Verde Renfroe legal dispute. We asked whether Renfro had any ability to revise its claim based on Verde’s sale to Lamar. Out of home attorney Richard Rothfelder has these comments. The short answer is this. Renfroe sold its membership interests to […]
London | Marco Orlandi has joined OOH Capital, the global Out of Home advisory company and consultancy. Marco has over 20 years of experience at the intersection of digital transformation, Out of Home media, and smart city infrastructure. As CEO of Pladway and IT Director of the Voilàp Group, he […]
WASHINGTON, April 24, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) today unveiled the full agenda for its 2026 OOH Media Conference, taking place May 11–13 in Dallas, alongside new speaker announcements, including leaders from Google, Purely Elizabeth, LUMA Partners, UTA, National Geographic, Zillow and […]
Billboard Insider talked with Chris Zukin and Brad Parsons of Meadow Outdoor over the weekend so are featuring Meadow Outdoor as our company of the day again today. Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Email: meadow@meadowoutdoor.com Meadow Outdoor is a family-owned which operates […]
Earlier this week, Billboard Insider wrote about a Verde Outdoor (“Verde”) lawsuit alleging fraud against JR Media, John “Jed” Renfroe, Christa Hurley (Jed Renfroe’s sister) and Marcus Ben Jones (collectively “Sellers”. It appears that legal difficulties between the parties commenced with a Petition for Declaratory Judgement filed over a year ago […]
At last week’s IBO show, Neil Morris of Super Optimal demonstrated a simple web tool for reviewing and improving out of home ads. You upload an ad to the superoptimal.ai website and it assesses the effectiveness of the ad and suggests improvements. Here’s a poorly designed out of home ad […]
ArtPop is Growing Its Artist Cohort, and its Community Impact Yet This year, additional funding will support more young creatives CHARLOTTE, N.C. (April 23, 2026) – ArtPop, a local nonprofit that amplifies the Charlotte region’s creative spirit by transforming everyday places into creative and immersive experiences, has announced its largest […]
Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Email: meadow@meadowoutdoor.com Meadow Outdoor is a family-owned which operates over 1,150 faces including 25 digital faces in 4 western states. The firm started by Joe Zukin in 1968. Joe Zukin died on December 4, 2018. […]
Neil Bell has started a new Billboard Industry podcast called The Bell Board Podcast. You can find it on Apple Podcasts, Spotify or the usual podcast outlets or by subscribing to the Bell Board Podcast on youtube. Billboard Insider Co-Publisher Dave Westburg was Bell’s first guest. Dave talked about four […]
WASHINGTON, D.C. – EARTHDAY.ORG, the global force behind Earth Day, today announced its eighth consecutive year of partnership with the Out of Home Advertising Association of America (OAAA), the national trade association representing the entire out of home advertising industry, to bring Earth Day 2026’s message of environmental action to […]
