Author: billboardinsider

Winning the Condemnation Game

If you’ve been out of home long enough you’ll get a condemnation notice when a municipality or the state wishes to condemn and remove your billboard to widen a road or put in a new road.  Condemnation revenues add up.  On OUTFRONT Media’s first quarter 2026 conference call, CEO Nick […]

Pearl Media Launches Atlanta Beltline Network

Montclair, NJ — July 23, 2026 — Pearl Media, the out-of-home media company behind the first privately built digital network in Midtown Manhattan (MTWN Network), today announced it will launch a full-motion digital advertising network along the Atlanta Beltline, creating a new opportunity for brands to connect with audiences across […]

Ron Camhi on the Inglewood Case

Billboard Insider has written before about the Inglewood legal dispute.  We talked about the case with out of home legal expert Ron Camhi, who is a Partner and head of the Advertising and Digital Media Group at Michelman Robinson Ron, How did you get involved with the out-of-home industry? My […]

Readers talk Out of Home ad escalator clauses

Some reader feedback on yesterdays article where we quoted Jim McLaughlin on ad contract escalators. Hicks Outdoor founder Greg Hicks likes a 4 period minimum with an ability to convert to an annual rate at a slightly lower cost  As a small independent we do a 4 period minimum plus […]

Somo and ember Partner for Video Taxi Advertising in Vegas

  New York, NY – SOMO, a leader in digital taxi top media, today announced a new strategic sales partnership with ember, an in-car TaxiTV advertising platform operating across the Las Vegas taxi market. The partnership gives advertisers access to premium in-vehicle video media that extends SOMO’s media network from […]

Company of the Day: Primary Media

Company:  Primary Outdoor Media Markets:  Texas Address:  2511 Boll St, Dallas, TX  75204 Phone: 214-880-0440 Email:  info@primarymedia.com Primary Outdoor Media operates a billboard plant with 400 total faces including 12 digital faces in Texas.  The firm is an operator associate in the IBOUSA.  In early 2018 Primary acquired 50 billboards around […]

Reader feedback on minimum length ad contracts

On last week’s Bell Board Podcast, out of home sales expert Kevin Gephart said to avoid focusing on short term ad contracts.  Here are the results of our readers poll on the minimum length of ad contract out of home companies will accept.   Jim Mclaughlin says you should also […]

Yes, This is Spam

Billboard Insider reader Ken Wingate of Wingate Outdoor writes.. I have a situation that has me wondering if it is exclusive to me or if it may be an industry wide scam. I get at least one email a day similar to the attached file. They all have the basic […]

JCDecaux connects DOOH inventory to programmatic in Latin America

Paris, 20 July 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its […]

Kevin Gephart on short term versus long term sales contracts

On last week’s Bell Board Podcast out of home sales expert Kevin Gephart said this about selling short term versus long term out of home contracts. I wrote an article about that, and I got an email from someone well-known in the business who said, “Kevin, I agree with you […]