What if your business manager kept your OOH company’s financial information in their head? Or on Post-it notes? Or in a notebook they took home every night? You’d be terrified! I continue to be surprised by how many OOH companies allow something similar with one of their most valuable assets: […]
Mark Walter, the owner of TWG Global, a partner in the pending Clear Channel Outdoor buyout has issued a press release defended himself from allegations of financial impropriety. Here’s the release. LOS ANGELES–(BUSINESS WIRE)–TWG Global, LLC (“TWG” or the “Company”) today issued the following statement to correct the record […]
We have been running examples self-promo billboards. Mel Pap of Gila River uses a drawing of herself. Parker Outdoor owner Brad Sourbeer uses a self-promo picture: “This has been very successful with cold calls in person. People recognize me when I stop in their business, so they already know the […]
Ocean Outdoor ran a 10 minute Dolly Parton tribute on Landsec’s Piccdilly Lights large format screen in Leicester Square, London yesterday at 4pm. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell […]
President Trump’s 50% steel tariff and the accompanying 42% increase in steel prices haven’t been kind to Billboard Insider readers. 95% of our readers have seen their billboard project costs increase over the past year. 35% of our readers have seen project costs increase by more than 20%. To receive […]
Company: Saunders Outdoor Advertising Headquarters: 1764 W 2900 S, Ogden, UT 84401 Markets: Utah, Nevada, Wyoming, Idaho and Montana Phone: 801.621.2350 Email: info@saundersoutdoor.com Saunders Outdoor Advertising Inc. is family-owned with over 400 static and digital billboard faces located in Utah, Nevada, Idaho, Wyoming and Montana. Starting with only one billboard in 1978, the company has spread throughout the Intermountain […]
Billboard Insider is hearing from billboard fabricators that steel prices may be heading up again. Steel prices are up 42% over the past year. In February 2026 the US Supreme Court struck down broad country-specific tariffs but Trump’s Section 232 50% imported steel tariff was left in place. The 50% […]
Lamar Advertising and Link Media offer an interesting look at the economics of suburban and rural billboard portfolios. Lamar is the much larger operator, while Link is even more concentrated in smaller rural markets in the Midwest. Their Q2 2026 results highlight one thing in particular: both companies continue […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: San Diego Outdoor Advertising Markets: California Address: 632 S Hope Avenue, Ontario, CA 91761-1823 Phone: 619-202-7431 San Diego Outdoor operates a pedicab, segway, car wrap and walking billboards plant in San Diego. The company’s ad campaigns revolve around convention sponsorships To receive a free morning newsletter with each day’s […]
