Some thoughtful comments on yesterday’s article on Geopath’s financial woes. An eastern out of home exec thinks a single accurate MRC-accredited measurement standard makes sense. We do subscribe to GeoPath. We don’t like it and have looked into Per View but the numbers did not make a lot of sense […]
Geopath (the non-profit which provides measurement services to the US out of home industry) released 2024 financials and the numbers aren’t pretty. Here’s a summary. Geopath has lost money for three straight years. The 2024 loss was $1 million, down from a $1.6 million loss in 2023. We suspect the […]
Today, out of home leasing and development expert Andy Goodman of Age Advertising talks about how corporate landlords differ from individual landlords and what sort of lease terms you should seek. When it comes to securing billboard leases, not all landlords are created equal. One of the most significant distinctions […]
With the financial support of the National Wine Agency and organized by “Colangelo & Partners”, an American marketing company contracted by the agency, as part of the Georgian wine marketing campaign in the USA, advertising “light box” banners were placed at 18 bus stops in Manhattan, New York City. The […]
Know your opponent. Here are Scenic America’s financials for the last four fiscal years ended March 31, 2022, 2023, 2024 and 2025. Revenues increased 4% to $2.1 million during fiscal 2025 (12 monthed ended March 31, 2025). Expenses increased 4% to $1.4 million during fiscal 2025. Scenic generated a funds […]
Company: Highway Displays Outdoor Market: New York, Connecticut, New Jersey Headquarters: 799 Violet Avenue, Hyde Park, NY. 12538 Phone: 845-452-2121 Email: michael@highwaydisplays.com Highway Outdoor has over 370 face static and digital billboards in the mid-Hudson valley. The company was founded by Louis Schwartz, a Hungarian immigrant in 1918. The company has […]
Today Out of Home location development expert Andy Goodman of Age Advertising talks about what makes a great billboard location. Not all billboard locations are created equal. A truly terrific site consistently delivers advertiser value, long-term revenue, and strong audience engagement. Four core factors reveal whether a location has that […]
On December 15, 2025, Clear Channel Outdoor Holdings, Inc. (the “Company”) and Scott R. Wells, Chief Executive Officer of the Company, entered into a second amended and restated employment agreement (the “Second A&R Employment Agreement”), effective as of January 1, 2026 (the “Effective Date”). As of the Effective Date, the Second A&R […]
New York, NY – December 10, 2025 – Seen Media Group, a trailblazer in premium out-of-home media and a force redefining how brands engage the streets, is excited to welcome JD Allman as its new Senior Vice President of Operations. In this new role, JD will guide the evolution of […]
NEW YORK and LOS ANGELES. Dec 21, 2025. Perrier-Jouët, the iconic maker of fine Champagnes since 1811, has launched a landmark interactive window campaign in partnership with Publicis and Visual Feeder. The holiday installation transforms two major flagship retail locations into luminous, immersive worlds inspired by the brand’s deep connection […]
