Billboard Insider is running a series of interviews with out of home legend Charley MacIntyre who recently sold Bullfrog Outdoor to Adams. Last week Charley talked about site development. Today he talks about sales and creative. You started in sales. What does selling outdoor mean to you? Make a friend. […]
The 2026 OOH MediaCon is coming up May 11-13, 2026 in Dallas. Billboard Insider will attend and moderate a panel on AI and out of home on Monday May 11. We asked Olivia Oshry the Chief Marketing Officer at OAAA to talk about what makes the conference a must-attend event. […]
Three leaders of the US-based Out of Home industry are set to join the World Out of Home Organization Annual Congress in London this summer. They are Sean Reilly, CEO Of the US’s biggest OOH company Lamar; Nick Brien, the new CEO of OutFront Media, a former boss of McCann Worldgroup and […]
Billboard Insider wants to make sure readers know yesterdays’ article on the Verde Renfroe legal dispute was by Richard Hamlin of Hamlin|Cody. We mistakenly attributed the article to Richard Rothfelder of Rothfelder & Falick. We corrected the error after a couple hours but want to make sure credit is given […]
Last week Billboard Insider wrote an update on the Verde Renfroe legal dispute. We asked whether Renfro had any ability to revise its claim based on Verde’s sale to Lamar. Out of home attorney Richard Hamlin sent in these comments. We originally attributed the comments to Richard Rothfelder of Rothfelder […]
London | Marco Orlandi has joined OOH Capital, the global Out of Home advisory company and consultancy. Marco has over 20 years of experience at the intersection of digital transformation, Out of Home media, and smart city infrastructure. As CEO of Pladway and IT Director of the Voilàp Group, he […]
WASHINGTON, April 24, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) today unveiled the full agenda for its 2026 OOH Media Conference, taking place May 11–13 in Dallas, alongside new speaker announcements, including leaders from Google, Purely Elizabeth, LUMA Partners, UTA, National Geographic, Zillow and […]
Billboard Insider talked with Chris Zukin and Brad Parsons of Meadow Outdoor over the weekend so are featuring Meadow Outdoor as our company of the day again today. Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Email: meadow@meadowoutdoor.com Meadow Outdoor is a family-owned which operates […]
Earlier this week, Billboard Insider wrote about a Verde Outdoor (“Verde”) lawsuit alleging fraud against JR Media, John “Jed” Renfroe, Christa Hurley (Jed Renfroe’s sister) and Marcus Ben Jones (collectively “Sellers”. It appears that legal difficulties between the parties commenced with a Petition for Declaratory Judgement filed over a year ago […]
At last week’s IBO show, Neil Morris of Super Optimal demonstrated a simple web tool for reviewing and improving out of home ads. You upload an ad to the superoptimal.ai website and it assesses the effectiveness of the ad and suggests improvements. Here’s a poorly designed out of home ad […]
