US out of home revenues grew much faster than inflation or the economy during the second quarter of 2026. Out of home revenues increased 10.7% versus 7.9% growth for the US nominal GDP and 3.8% inflation. The strong out of home numbers are caused by a rebound in transit and […]
We’ve been running some examples of creative self-promo billboards. Gila River Outdoor’s Mary Ellen (“Mel”) Pap runs her picture as a self promo on her signs. We talked with her to learn more Mel, how did you get into out of home advertising. My background includes all forms of […]
NEW YORK – August 18, 2026 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, has announced the initial speaker lineup for the 14th annual Video Everywhere Summit, set for October 13, 2026, at Pier 60 at Chelsea Piers in New York City. This […]
Yesterday Billboard Insider reported that the DOJ is investigating certain transactions involving insurance companies owned by Mark Walter, the owner of TWG Global. TWG Global is a partner in the pending buyout of Clear Channel Outdoor. The Wall St Journal ran an additional story today which included this: The recent […]
Brands are increasing their OOH investment driving ad spend up 10.7% in the second quarter of 2026 to $3.16 billion, and the strong quarter pushed year-to-date OOH revenue growth to 9.2% in 2Q 2026 The growth was broad-based, with digital OOH, technology and AI advertisers, financial services and major live […]
18 August 2026: Veridooh, the award-winning global leader in independent out-of-home (OOH) verification, has appointed David Bell to its Advisory Council to work closely with the Co-Founders and Co-CEOs, Mo Moubayed and Jeremy Yang. The appointment brings one of advertising’s most respected leaders into Veridooh as the company continues to […]
Company: Roland Digital Media Markets: Tennessee Headquarters: 2300 W. Jackson St, Cookeville, TN 38501 Phone: 931-528-8100 Roland Digital Media operates a a plant of over 450 billboard faces including 41 digital billboards in Middle Tennessee. In addition the company has a brand consulting and website design business (you can tell because the company’s […]
Billionaire investor Mark Walter is under DOJ investigation for not disclosing certain loans his insurance companies has made to other companies he controls. Here’s a review of the situation, sponsored and analyzed by SignValue. Insurance companies are allowed to lend to affiliates so long as those loans are disclosed. The […]
A media buyer running paid social sees results before the campaign ends. The numbers arrive in one place, in one format, updated continuously, with a clear line from spend to outcome. Nobody has to build anything. A buyer running out of home across six markets gets something else entirely. Six […]
Billboard Insider talked with Rick Newcomer, SVP of Sales at Tyler Outdoor Advertising about a new self-promo campaign Tyler is running. What’s the program? We decided to embrace the “Kinda Chic” social media trend and created a campaign around it. Where did the idea come from? The creative was developed […]
