Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising industry. Here are some charts from Moorgate’s 2Q 2026 report which caught our eye. The weighted average cost of debt was stable for the public out of home companies during the second quarter of 2026. Clear […]
Second report reveals 75.7% Private Marketplace dominance and 65.5% OOH-specialist DSP share — completing the first verified supply-side picture of how global programmatic DOOH is traded. Verticals, DSP & Transaction Analysis · Full Year 2025 London · 22 September 2026 · For immediate release 75.7% PRIVATE MARKETPLACE SHARE OF SPEND […]
Company: Giraffe Advertising Headquarters: 9655 Perkins Rd, Suite C-155, Baton Rouge, LA 70810 Market: Baton Rouge, LA Phone: 225.910.0428 Email: sales@southernoutdoorads.com Southern Outdoor Advertising dba Giraffe Advertising provides custom solutions throughout East Baton Rouge, Livingston and Ascension Parishes. Their inventory includes billboards, transit bench ads, and kiosk advertising at the Perkins Rowe […]
Family offices and investors often ask Billboard Insider to identify the strengths and risks of the out of home business. We tell them that the industry has the best returns for the least risk of any industry that we’ve been involved with. Here are the four industry strengths and the […]
In the weeks leading into the DPAA Global Video Everywhere Summit, taking place October 13 at Pier Sixty in NYC, DPAA (www.dpaaglobal.com) is releasing surprising, sourced facts that challenge conventional thinking about OOH—and demonstrate why marketers should reconsider its role in the modern brand plan. Too often, mediums are pitted […]
Lamar Advertising CEO Sean Reilly rang the NASDAQ opening bell yesterday. He was surrounded by Lamar family members, board members and executives. Here are his remarks: Good morning, and on behalf of everyone at Lamar. I’d like to extend a thanks to NASDAQ for hosting us. It is absolutely wonderful […]
Company: SignAd Outdoor Markets: Texas, Western Louisiana Headquarters: 1010 North Loop, Houston, TX 77009 Phone: 713-861-6013 Email: info@signad.com SignAd Outdoor Advertising is a family-owned and operated private company which was started in 1964. The company operates close to 3,000 static and digital billboards in Texas and Southwest Louisiana including 29 digital billboard faces. The company […]
Billboard Insider is continuing its series on out of home lenders. Today’s profile is based on an interview with Chris Stark of Stark Capital Solutions. Lender: Stark Capital Solutions Address: 5829 N Post Rd., Indianapolis, IN. 46216 Email: cstark@starkcapitalsolutions.com, cberry@starkcapitalsolutions.com Phone: 260-433-5833 Talk about your background in out of home: I was first introduced […]
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Out of home exec Dominick Vastino has been on the sidelines since selling Premier Outdoor Media to Lamar Advertising in May 2025. Looks like that has changed. See announcement below from Kalil and Co… September 16, 2026 Vastino Ventures, Inc. has acquired strategic outdoor assets in New England from Carlisle […]
