Author: billboardinsider

Who Makes What at the Public Out of Home Companies

Here’s a breakdown of who makes what at the public out of home companies for 2025, sponsored and analyzed by SignValue.  We have listed the total compensation of each executive together with the total stock performance, enterprise value and revenues at each company.   Some comments. Lamar Advertising’s Sean Reilly […]

OOH Media Conference Adds Speakers

The Out of Home Advertising Association of America (OAAA) today announced an expanded lineup of speakers and sessions for the 2026 OOH Media Conference, taking place May 11–13 in Dallas, reinforcing the event as the industry’s leading forum for understanding how out of home (OOH) is shaping modern marketing. Centered […]

Marmite Runs Love it. Hate It. Cook with it Campaign

5th May 2026: Marmite’s new outdoor campaign has proved highly divisive with audiences, according to data from System1. Love it. Hate it. Cook with it., Marmite’s latest campaign showcases a series of comforting favourites, from cheesy pizzas to hearty pasta dishes, all looking irresistibly familiar at first glance. Look closer, and the […]

Company of the Day: Mile High Outdoor

Company: Mile High Outdoor Market:  Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO  80112. Phone: 303-783-4800. Email: sales@milehighoutdoor Mile High Outdoor was founded in 1996 and owns over 400 billboard faces in Colorado, including 20 digital billboard faces.   Business Times and Watchfire have written about the company’s digital sign installations.  Mile High […]

Reader Feedback on Condemnation

Yesterday we ran a post by Sam Stokely of Stokely Outdoor asking for advice about condemnation issues in Oklahoma.  Here are some of the comments we received. Out of home attorney Richard Hamlin of Hamlin|Cody says it’s important to engage a lawyer You should engage an attorney now! It does […]

Ben Harbaugh on using Software to Improve your Out of Home Business

Ohio Outdoor Founder Ben Harbaugh was on a growth panel at the spring IBO show.  Billboard Insider asked him to amplify some of his comments. At the IBO show you said: “When you are small and you’re the primary person doing everything there’s a lot in your head that should […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Mollman Outdoor

Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK  73018 Phone: 405-224-1560 Mollman outdoor operates a billboard plant with 220 static displays and 3 digital displays in Southwest Oklahoma.  The company is run by Matthew Mollman.   The company is an operator associate in the IBOUSA. Matt, how did Mollman enter the outdoor […]

Three predictions for the US Out of Home Industry

On last week’s Bell Board podcast Billboard Insider’s Dave Westburg made three predictions for the US out of home industry. Clear Channel goes public as a REIT within 5 years Let me make a prediction: Clear Channel Outdoor is going private in the Mubadala Capital transaction, and I predict it […]

Adams Outdoor Advertising Acquires 15 Assets from Encore Outdoor Advertising

Lansing, MI — April 30, 2026 — Adams Outdoor Advertising (“Adams”) today announced the successful acquisition of 15 billboard assets, including 13 static and 2 digital faces, from Encore Outdoor Advertising, a family-owned out-of-home company serving Northeast Pennsylvania. Encore Outdoor Advertising (“Encore”) has built a strong presence across Wayne, Pike […]