Author: billboardinsider

Huntington Billboards Sells Louisiana Assets to McWhorter Media Group

Huntington Billboards (“Huntington”) announced today the sale of its Baton Rouge, LA outdoor advertising assets to McWhorter Media Group (“MMG”).  Stark Capital represented Huntington Billboards in the transaction. The transaction included 90 existing advertising displays, along with 10 additional displays currently under development. The assets are located across the greater […]

Tasha Mayes on Getting More From Outdoorlink.

Tasha Mayes gave a terrific webinar for IBO members during August.  Here’s a summary of the best practices she covered during the webinar. Outdoorlink’s Director of Sales, Tasha Mayes, gives some best practices for using Outdoorlink: New Portal, Same Feel –  Outdoorlink’s upcoming portal refresh is intended to make day-to-day system […]

Company of the Day: Scoop Outdoor

Company: Scoop Outdoor Markets:  New Jersey Address: P.O. Box 151 Lakewood, New Jersey, 08701 Email: info@scoopoutdoor.com Phone: 415-857-2667 Scoop Outdoor operates multiple digital billboards in Lakewood, New Jersey. How did Scoop enter the out of home business? We lobbied for many years to allow for new billboards to be built within the town. […]

AI can pitch ideas but it shouldn’t approve the billboard

Let’s get this out of the way: we use AI. We’re not sitting here defending rapidograph pens and tracing paper like it’s 1987—we were only 5 and 7, respectively. AI’s a good tool for getting somewhere faster. It’s a starting point, a loose thread. It’s a hundred bad ideas in […]

DPAA Launches a Podcast

Barry Frey and the DPAA have started a podcast called the Launchpad of Innovation. NEW YORK – August 27, 2026 –  In a media environment engineered around algorithms, optimization and increasingly predictable advertising, Liquid Death has built one of marketing’s most talked-about brands by following a very different rule: “If […]

Company of the Day: Sapp Outdoor

Company: Sapp Outdoor Markets: Southeast Georgia Headquarters: 72 Laircey Street, Statesboro, GA  30458 Phone: 912-764-5649 Email:  matthewsapp26@gmail.com Sapp Outdoor has display locations in 10 Southeast Georgia counties.  The company was started in 1949.  Neil Sapp is President.  Matthew Sapp is an account executive.  Zachary Sapp handles graphic design.  The company’s […]

Huntington Billboards Sells Florida Assets to Lamar

Huntington Billboards (“Huntington”) announced today the sale of its Florida outdoor advertising assets to Lamar Advertising Company (“Lamar”).  Stark Capital represented Huntington Billboards in the transaction. The transaction included 48 existing advertising displays, consisting of 42 static displays and 6 digital displays, along with 8 additional displays currently under development. […]

The Role of Constructive Notice and Inquiry Notice in California Billboard Leases

By Richard Hamlin and Marnie Cody, Hamlin|Cody Law Firm Constructive notice can become important when property subject to a billboard lease is sold, refinanced, or otherwise transferred. The issue is not limited to whether a new owner personally reviewed the lease. It concerns whether the circumstances were sufficient to place […]

Adgile is one of 2026 Inc 5000 fastest growing companies

  Adgile Media Group, the category leader in truck-side advertising and the largest tech-enabled final-mile delivery media network in the U.S., today announced it has been named to the 2026 Inc. 5000 list  of the fastest-growing private companies in America — marking the second year in a row Adgile has […]