Author: billboardinsider

Child Actor to Billboard Entrepreneur – The Billy Tolson Story

Billboard Insider will run a series of interviews with out of home executive Billy Tolson, the President of Fairmount Outdoor.  Today Billy talks about starting as a child actor and transitioning to out of home. Billy, you were a child actor My story is pretty simple. I was in a […]

John Murrow on converting statics to digital billboards

On this week’s Bell Board podcast Trailhead CEO John Murrow talked about digital billboards.   Digital billboards account for 305 of Trailhead’s 3,300 faces. How do you decide when to upgrade from a static to digital So for us to convert a static to a digital, we want it to […]

National CineMedia to Acquire Captivate for $275 million

CENTENNIAL, Colo.–(BUSINESS WIRE)–National CineMedia, Inc. (NASDAQ: NCMI) (“NCM”), the largest cinema advertising platform in the U.S., today announced that it has entered into a definitive agreement to acquire Captivate Holdings, LLC (“Captivate”), the leading operator of digital video elevator and lobby advertising in North America, for an enterprise value of […]

US Out of Home stocks paying 4% dividends

Here’s a breakdown of billboard public stock dividend yields, sponsored and analyzed by SignValue. Lamar Advertising is a public REIT so must distribute 90% of taxable income.  Lamar has a current dividend yield of 4.2%.  Here’s Lamar Advertising’s dividend yield for the past three years. OUTFRONT Media is a public […]

JCDecaux renews Hamburg ad contract for 15 years

Paris, August 11th, 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that Wall GmbH, a company that is part of JCDecaux, has been awarded the main advertising contract in Hamburg, Germany’s second-largest city with 1.85 million inhabitants. The award follows a competitive tender […]

Company of the Day: Rex Media

Company: Rex Media Address: 801 Baldwin Park Blvd., Bassett CA 91746 Email: Sales@RexMediaUsa.com Phone: 323.688.3905 Founded in Los Angeles, Rex Media provides impactful and timely advertising messages for both National and Local advertisers in the Greater Los Angeles area of the San Gabriel Valley. Mohadib Bakali is the President of […]

Billboard Insider billboard software poll results

Lots of interest in billboard software to judge from the number of responses to our poll.  Here are the results.  40% of our respondents use Apparatix, 28% use something else, 14% still use an excel spreadsheet, 10% use Billboard Planet and 9% use SignDash.  We’d love to hear more about […]

Dallas Looks to Parks for its Next Billboard Opportunity

By SignValue Dallas’ proposed billboard program is unusual for several reasons. The proposal to the city is coming from the City’s Parks, Trails and Environment Committee. In most markets, parks and environmental interests are more often associated with billboard opposition than billboard development. It also reflects a broader macro trend: […]

DPAA Launches UK Chapter of WE.DOOH

  LONDON AND NEW YORK – August 11 2026 – DPAA, the global trade marketing association, driving the growth and digitisation of out-of-home media and its growing role in the omnichannel mix, has today announced the launch of a new UK chapter of its Women’s Empowerment in Digital Out of Home […]

What software do you use to manage your out of home advertising company?

A reader asks us what software people use to manage their out of home advertising companies.  Some people use an excel spreadsheet.  Signdash makes a simple, easy to use system which is popular with smaller billboard companies.  Apparatix and Billboard Planet have more complicated systems with more capabilities.  What do […]