Author: billboardinsider

How’s Your Revenue Growth?

We’d like to poll our readers to see what their revenues did in 2025 and what they expect their revenues to do in 2026.  Take our anonymous poll below.  We’ll report the results tomorrow.     To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]

New Multiscreen Digital in New York

NEW YORK—The façade of Times Square’s newest hotel, voco Times Square Broadway, now includes several large-format LED video screens from SNA Displays that combine to create a unique video platform for advertisers. The new digital-out-of-home (DOOH) network, integrated into the L-shaped superstructure of the 32-story building at 711 7th Avenue, […]

Company of the Day: Idon Media

Company: Idon Media Markets: Nationwide Email: info@idonmedia.com Phone: 732-200-1288 Idon Media is the California subsidiary of Digital Outdoor Advertising.  The company was founded in 2012 by Christine Lanziano and Larry Clark and operates digital billboards nationwide.  the company uses state of the art Media Resources Vision-IQ billboards.  In January 2022 Billboard Insider interviewed Christine Lanziano […]

Steele Named Park Outdoor President

Park Outdoor Advertising has named Rick Steele  President and Chief Operating Officer.  Steele has been with Park since October 2016.  Prior to that time he worked for Adams Outdoor as a General Manager. Steele gave an outstanding talk on Curiosity Based Selling at the OAAA 2019 show.  The talk is […]

VIOOH Partners with Dolphin to Expand US DOOH Inventory

8 January 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Dolphin OOH to further expand access to premium DOOH inventory across the United States. The partnership delivers access to over 5,000 digital screens across major US cities, generating more […]

Company of the Day: Wingert Outdoor

Company: Wingert Billboards Market: Kansas Headquarters: 20920 Walmer Road, Stilwell, Kansas 66013 Phone: 913-201-5436 Email:  FredWingert@yahoo.com Wingert Billboards was founded by Fred Wingert in 2006. Wingert Billboards  operates 51 structures and 146 faces on Interstates and US Highways across Eastern and Central Kansas.  Wingert specializes in having premiere locations on highly […]

OAAA Promotes Oshry to Chief Marketing Officer

NEW YORK | January 7, 2026 — The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the promotion of Olivia Oshry to Chief Marketing Officer (CMO). Oshrypreviously served as Senior Vice President of Marketing and […]

Accretive appoints Scott Hansen as CRO

Los Angeles, CA (January 7, 2026) – Accretive, an out-of-home (OOH) data and technology company, today announced the appointment of Scott Hansen as Chief Revenue Officer. Hansen has over two decades of experience leading sales strategies and driving growth for companies across the advertising industry. Since 2020, he has served as […]

Direct TV Provides Programmatic Digital OOH Buying Option via Place Exchange

New York and Las Vegas (January 7, 2026) – DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from DIRECTV Remote, making it easier for brands to reach TV audiences on […]

Wall St Forecasting 2-3% Yearly Growth for US Out of Home Through 2027

An interesting chart on the projected US out of home annual ad spend for the next two years.   The chart was prepared by Moorgate Capital Partners and is contained in the Moorgate OOH Industry Q3 OOH Snapshot.    Morgan Stanley and JP Morgan project US out of home annual […]