Here’s a summary of what out of home execs think based on the polls Billboard Insider took this year.

Paying Sales Reps

Out of home sales reps should be paid a salary plus a 5-10% sales commission.  See How Do You Pay Sales Reps.

Minimum Return on Investment

A majority of Billboard Insider want to achieve a return on investment in excess of 20% on new out of home projects.  See What’s your OOH Company target ROI.

Who pays credit card fees?

Half of Billboard readers pass credit card fees on to clients who pay for out of home ads with credit cards.  See Do You Pass On Credit Card Fees to Clients.

Who Pays for storm damaged vinyl?

Sometimes a client should pay for a storm damages vinyl and sometimes the out of home company should pay for a storm damaged vinyl.  See Vinyls and Storm Damage.

Revenues Growing

The public out of home companies complained about slowing out of home revenues but 80% of Billboard Insider’s readers achieved out of home revenue growth in the first quarter of 2023.  See Are your revenues cooling.

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