• Tax Relief Possible For Broadway Billboards

    New York City has a 3.9% commercial rent tax which applies to billboards and advertising signs.  The tax applies to businesses south of 96th street with an annual gross rent paid of at least $250,000.  Two city council members are introducing legislation to exempt the rental of Broadway billboards from the rent tax according to capitalnewyork.com.

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    1. Another twist to the axiom, OOH is the only media which can be legislated out of business. Never lose sight of its presence. Taxation is a back door means to weed out locations. On the other hand, taxation can be a welcomed action legitimizing you inventory. Once payment is made to the gov it’s more difficult for any judge to accept a changer to its legitimacy. Taxation recognizes its legal existence. I typically welcome taxes on ooh inventory.