YESCO Outdoor Media announced today that it has acquired 95 structures and 210 bulletin faces in Eastern Idaho and Northern Utah. This additional inventory strengthens YESCO’s footprint in the Rocky Mountain West and creates opportunity for additional digital deployment in some underserved geographies. Headquartered in Salt Lake City, UT YESCO […]
The current billboard legislation referenced last week in Billboard Insider was drafted to address one of the most common inequities found in municipal sign codes across the country, the way in which digital (electronic) on-premise signs are regulated versus their off-premise digital counterparts. Many communities have adopted local sign ordinances […]
Billboard Insider ran a story noting that Blip Billboards, the automated sales platform, has increase the revenue of Insider’s 10′ by 30′ digital billboard in Sherman TX by 10%. YESCO Outdoor Media President Pat O’Donnell tells Insider that Blip has done better than that for YESCO: I saw you recently […]
YESCO fabricated and installed an iconic welcome sign on the Las Vegas Strip. The 80 foot tall arch spans Las Vegas Boulevard between St Louis avenue and Bob Stupak avenue at the base of the STRAT Hotel Casino. The blue illuminated arches feature a retro pink Las Vegas emblem. Yesco […]
In 2018, we reported that YESCO achieved an 11% increase in revenues by installing Blip on digital billboards, and was satisfied with Blip’s service. Billboard Insider wanted to verify the generally positive feedback about Blip so we installed Blip on a 10’ by 30′ digital billboard in Sherman, Texas. Blip […]
Insider talked with YESCO Outdoor Media President Pat O’Donnell about Covid, the growth outlook and the company’s search of a new Regional Manager in Montana. How has YESCO Outdoor done during the pandemic? 2020 has been a remarkable year for YESCO Outdoor Media, all things considered. Depending on our December, […]
Earlier this week there was a guest opinion published in the Deseret News titled “Is it time for Utah to ban billboards.” Here’s a letter written by YESCO’s Pat O’Donnell and Reagan Outdoor’s Dewey Reagan which the Deseret Times published yesterday in response. Up or Down on Billboards . . […]
Geopath is sponsoring an independent out of home operators webinar Friday at noon easter time to discuss how to prepare for markets reopening. You can register for the panel by clicking this link. [wpforms id=”9787″] Paid Advertisement
If you develop out of home advertising sites you need Billboard Insider’s Guide to Leases, Easements and Real Estate. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good out […]
Young Electric Sign Company (Yesco) – started by immigrant Tom Young in 1920 with borrowed $300 – is celebrating its centennial with accolades from around the country. “In many ways, the story of YESCO is the story of America: innovation, invention, a restlessness to move beyond the status quo, and […]
