In 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million. Here’s an analysis of that investment sponsored and analyzed by Signvalue. Vistar Financials and Exit Multiple Lamar’s Vistar Media investment was accounted for using the equity method which means that Lamar […]
Vistar’s modern technology stack enables Western Union’s seamless management and monetization of more than 2,200 digital out-of-home screens March 25, 2025 09:00 ET | Source: Vistar Media NEW YORK, March 25, 2025 (GLOBE NEWSWIRE) — Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced an agreement […]
Ian Dallimore interviewed Vistar Media CEO Michael Provenzano on Lamar’s Podcast. In January T-Mobile announced that it had signed an agreement to purchase Vistar Media for $600 million. Some highlights of the podcast. Vistar Media Culture We have this very basic phrase internally people-product-revenue in that order and people […]
Vistar’s Ad Server & Player streamlines NextGrad’s DOOH operations across 1,100 high schools in the US & Canada New York – February 10, 2025 – Vistar Media, the leading global provider of out-of-home (OOH) media, is excited to announce a new partnership with NextGrad, North America’s largest and only […]
The combination of T-Mobile Advertising Solutions’ products and Vistar’s leading digital-out-of-home advertising marketplace and platform will usher in a new era of relevant, measurable and engaging ads BELLEVUE, Wash., Jan 13, 2025 — T-Mobile (NASDAQ: TMUS) today announced that it has entered into a definitive agreement to acquire Vistar Media, […]
The OOH technology leader doubles down on retail media investment with the addition of Sean Cheyney who will spearhead Vistar’s global retail media strategy NEW YORK – October 23, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the appointment of Sean […]
Toronto, Canada – October 9, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced that JOLT, an innovative global OOH/Electric Vehicle (EV) charging network, has partnered with Vistar to further power their advertising operations. The expanded partnership enhances JOLT’s advertising operations across […]
New York — September 18, 2024 — Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and digital […]
U.S. agency and brand partners can now take advantage of a simplified and more efficient traditional OOH planning experience with Adstruc NEW YORK – September 10, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, announced today the availability of its Adstruc traditional OOH […]
Out-of-home advertising leader demonstrates strong performance across key metrics New York, NY – August 15, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced significant U.S. growth and momentum in the first half of 2024 across several key metrics – most notably […]
