The folks at Ubimo looked into consumers’ out-of-home movement to understand the impact of quarantines. The resulting data provides some interesting insight into some of the biggest news stories over the past 2 months – you can actually see things like panic buying, and even protests, within the data (example […]
Data services like Ubimo have gotten really good at unlocking insights which you can share with out of home advertisers. Insider reviewed Ubimo’s data for Yankee fans and Mets fans and found some interesting insights. The Yankees audience skews young while the Mets audience skews old. Yankees fans top restaurants […]
MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Quotient Technology Inc. (NYSE: QUOT) today announced that it has agreed to acquire Israel-based Ubimo, a leading data and media activation company. Through its demand-side platform (DSP), Ubimo will bring best in-class technology to further strengthen Quotient’s targeted digital media solutions, accelerate the development of Quotient’s self-service […]
Today’s podcast guest is Ran Ben-Yair, President and CEO of the location intelligence company Ubimo. Ran discusses how to use data to target out of home audiences, mistakes out of home companies make when using data and whether google will enter out of home buying. Here are the highlights. Talk […]
Over the past few years, OOH has been the only “traditional” ad format to experience steady growth. This grow this due in part to the rise of digital OOH (DOOH) media, and in part to the advent of better audience identification and targeting tools available to the sector. The rate […]
By Ran Ben-Yair, CEO and Co-founder of Ubimo. The advertising industry as a whole is on the verge of a seismic shift. After two decades of learning about and acclimating to the shopping habits of Millennials, they’re being supplanted by the ascending Generation Z, the first generation of true digital […]
NEW YORK, N.Y. (DATE) – Ubimo, a leading location intelligence technology company, today launched an innovative self-service Out-of-Home (OOH) attribution solution that puts an end to guesswork related to connecting OOH advertising to lift in total visits or the number of new visitors in-store. Offered as part of its […]
NEW YORK, N.Y. (May 15, 2019) – Ubimo, a leading location intelligence technology company will enable Kinetic US, the leading digital innovator in out-of-home (OOH) advertising, to provide real-time audience segmentation to any geographic entity to improve OOH campaign performance for their clients. By incorporating Ubimo’s technology, Kinetic will be able to […]
Advanced OOH Advertising Solution Gives Brands Insights Across all CCO Digital/Printed Roadside and Pedestrian Inventory & Against Audience Segments for Optimal Campaign Planning Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., today introduced RADARView™, a significant evolution of its Clear Channel Outdoor RADAR suite of Out-of-Home (OOH) advanced advertising […]
