Randy Otto is stepping down as CEO at Trailhead Outdoor effective May 1. Otto had been the company’s CEO since 2022. Trailhead’s Chief Operating Officer John Murrow will become CEO. An email was sent to Trailhead employees announcing the transition. About Trailhead Media Trailhead Media is is a private out […]
Billboard Insider hears from multiple sources that Trailhead Media is testing the waters on a sale. Trailhead’s lead investor Viking Global has been in the investment since 2020 and we assume they will be calling the shots. Trailhead has approximately 3,500 faces including 260 digital faces, clustered in the North […]
For Immediate Release June 8, 2023 See Rock City is pleased to announce the sale of its 77 out of home advertising faces in Tennessee, Georgia, Alabama, and North Carolina to Trailhead Media. Williamson & Associates acted as exclusive broker and advisor to the seller. This transaction is a special […]
Last month Trailhead Media purchased 18 total billboard faces including 12 digital billboard faces from Billboards for Education, a Tennessee out of home operator owned by Matt Richman. The acquisitions gives Trailhead approximately 3,306 total faces including 236 digital faces. Billboard Insider talked to Trailhead CEO Randy Otto about the […]
In our company of the day feature today Brad Sourbeer of Parker Outdoor talks about his push for long-term ad contracts. Many presenters at the fall 2022 IBO show talked about long term ad contracts: Huntington Outdoor CEO Justin Powell says long term contracts are recession prep. The best time […]
Billboard Insider confirmed, through multiple sources that Viking Global the owner of Trailhead Media and CEO Robert MacMillan have agreed that MacMillan will step down from his role as CEO of the rapidly growing Out of Home company. The separation from his CEO role was effective February 22nd and employees […]
Duluth, GA – Formetco, the nation’s leading supplier and manufacturer to the outdoor advertising industry, has promoted Digital Billboard Sales Manager, Britt McConnell to Director of Digital Sales. After running his own sign business, McConnell joined Formetco as Print Division Sales Manager in 2010. Nearly doubling revenue within the first […]
On today’s podcast billboard valuation expert Paul Wright from SignValue gives his opinion of the big three and says that post pandemic values will be higher than pre-pandemic values. Here are the highlights. On Lamar Advertising Well, Lamar, like the other public companies had a great third quarter compared to […]
The industry is saying that the transaction closed this week between Trailhead Media and Horton Outdoor was one of the largest Out of Home transaction of 2021. Insider reached out to the key players, Robert MacMillan, CEO of Trailhead Media, and Josh McWhorter, CEO of McWhorter Capital Partners, to get […]
November 1, 2021 CARTERSVILLE, Ga. – Two Outdoor Advertising companies have completed 2021’s largest sale of Outdoor Advertising Assets in the South. Georgia-based Horton Outdoor announced today the sale of its Outdoor Advertising Assets to Trailhead Media, an out-of-home advertising company based in Mississippi and backed by private equity firm […]
