2021 will see the Organization’s first ‘world tour,’ three events, two of which are hoped to be live, to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of next year. The ‘tour’ will finish with the WOO Congress, scheduled originally for May 2020 […]
Swedish national Out of Home JIC, Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization (WOO). WOO has recruited a number of new national association members so far this year including the OMA in Australia, OAAN in Nigeria, OHMSA […]
Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead Martin Corke is to succeed Clear Channel colleague Philippe Baudillon on the World Out of Home Organization global board. Baudillon was Regional CEO, Clear Channel (France, Belgium, Netherlands.) Corke […]
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it comfortably the world’s biggest all-format digital Out of Home campaign ever launched. The rate card value of the media space provided, is estimated at US$40m to date, way ahead of the […]
The World Out of Home Organization [WOO] is launching a worldwide Digital Out of Home campaign – #OurSecondChance – by recently appointed UK creative agency New Commercial Arts. The campaign launches around the world on Monday July 27. It is the first major campaign from New Commercial Arts, the agency […]
OAAA CEO Anna Bager did a thoughtful interview this week with Tom Goddard the Chairman of Ocean Outdoor and President of the World Out of Home Organization. Goddard is bullish on out of home, bullish on vinyl and he thinks there are private equity opportunities in Latin America, China and […]
The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases. New Commercial Arts was appointed following a competitive pitch. […]
30th March 2020 The World Out of Home Organization held its inaugural global conference call for national Out of Home associations on March 27. The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business – plus welcome news of […]
Kinetic Global CEO Marc-Antoine de Roys and Posterscope Global CEO Stephen Whyte have been confirmed as Keynote Speakers for FEPE International’s 60th Annual Congress be be held at the Intercontinental Hotel Dubai Festival City on May 1-3 2019. FEPE is the global association for Out of Home media owners, national […]
Global Out of Home business association FEPE International has elected Ocean Outdoor Group Chairman Tom Goddard as its new President. FEPE International represents Out of Home media owners, agencies and technology partners worldwide. Goddard, who has led CBS Outdoor’s international division, Viacom OOH, Metro Advertising and Maiden Outdoor and is […]
