“The pace of consolidation is accelerating fast ” World Out of Home Organization President Tom Goddard told over 600 delegates from 58 countries – a record number – in his keynote address at the WOO Annual Congress in Mexico City. Goddard also drew from WOO’s soon to be released Worldwide […]
February 24, 2025. WOO president Tom Goddard calls for greater collaboration in the Japanese OOH industry, to accelerate production of credible Audience Metrics and facilitate the formation of a unified National Trade Association. Goddard was speaking at the first ever OOH Tokyo Conference, organized by representatives of the Japanese OOH […]
Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022’s $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022’s 4.7%. The breakthrough was highlighted in World Out […]
WOO President Tom Goddard has called on the US Out of Home industry to speed up its progress towards becoming more sustainable. Speaking at the annual conference of the OAAA (Out of Home Advertising Association of America), in San Diego, Goddard described the issue of sustainability as the “elephant in […]
Global Out of Home revenue looks set to exceed 2022’s $36.8bn, a full recovery from the pandemic, with six factors set to drive further growth in 2024 and beyond, World Out of Home Organization President Tom Goddard said, opening WOO’s first in-person Africa Forum in Cape Town this week. These […]
If you have not checked out PJX Media CEO, Rick Robinson’s “OOH Uncut Podcast” you should put it on your list. Great interviews and in a short form that differentiates it from the pack. This week, Rick talks with Tom Goddard, President, World Out of Home Organization as he takes […]
The global Out of Home industry has recovered the ground lost in the pandemic, President Tom Goddard told the World Out of Home Organization’s Global Congress this week, but the industry needed to raise its focus from maintaining global share at around five per cent to increasing to ten by […]
Dentsu, one of the largest global marketing and advertising agency networks in the world, and OOH Capital Ltd, the complete out of home advisory, today announced a new commercial partnership focused on delivering mutually beneficial solutions for brands, retailers and municipal authorities with untapped physical footprint and potential display media […]
The stars are aligned,” World Out of Home Organization President Tom Goddard told delegates at WOO’s inaugural MENA Forum (Middle East and North Africa) in Dubai this week. “Why, in a world so unsettled with a war in Europe, an energy crisis, climate change concerns, political instability and economic headwinds […]
January 23, 2023 (London, England) – Broadsign, one of the largest global Out of Home technology platforms, has retained OOH Capital, the complete Out of Home advisory, to provide strategic advice as the company expands its international reach into new markets. OOH Capital will conduct research to provide insights associated […]
