By Neil Morris At Apparatix’s Unleashed 2026 conference in Orlando, I ran live polls during my session with around two dozen independent billboard owners and managers. I expected to spend the session making the case that creative matters. It turned out the room was already there, and the real story […]
Billboard Insider note: We saw a demonstration of the Super Optimal ad measurement tool at last month’s IBO show and were impressed by what we saw. We aren’t the only ones. NEW YORK, May 7, 2026 – Building on prior research demonstrating the effectiveness of out-of-home (OOH) advertising, new analysis from Clear Channel Outdoor (NYSE: CCO) […]
At last week’s IBO show, Neil Morris of Super Optimal demonstrated a simple web tool for reviewing and improving out of home ads. You upload an ad to the superoptimal.ai website and it assesses the effectiveness of the ad and suggests improvements. Here’s a poorly designed out of home ad […]
Ardmore, OK – IBO is making it easier than ever for independent operators to help their local advertisers succeed. “With our new integration with Super Optimal, IBO members can now access the simple, affordable, “self-serve” tool that I use that takes the guesswork out of billboard design, directly from our […]
