(On July 25, OAAA hosted a webinar for non-members, explaining how the trade association boosts sales and protects assets. Insider is posting a three-part series based on this webinar. In Part I Myron Laible explained OAAA’s regulatory problem solving. In Part II Ken Klein described the advance of digital billboards, and […]
Insider listened to OAAA VP-Marketing Steve Nicklin’s agency presentation last week. Steve has given the presentation on the value of out of home to over 458 ad agencies. Steve showed this slide summarizing past and projected growth for out of home and other media. Steve’s comment was: “and […]
Steve Nicklin, the OAAA’s VP-Marketing, has visited over 450 ad agencies and met with over 2,000 media planners since 2013 to advocate for the out of home (OOH) business. Insider asked Nicklin to talk about OOH and offer insights about today’s agencies. What are the questions you get asked by […]
