Billboard Insider asked out of home sales exec Charlie Callari about what he’s learned in the course of a 30+ year career in media sales. How did you get into out of home? It was 2017 and I was just getting out of the yellow pages business. I had previously […]
Tag: sales
Tom Reilly on the Traits of Great OOH Sales Reps
Earlier this week Billboard Insider announced that Tom Reilly joined Vector Media as the company’s new EVP of Local Sales. We asked Tom to talk about the traits of good sales reps. How did you get involved in the out of home industry? Many in the industry, particularly the […]
A New Sales Focused Signbird Offer
SignBird’s launched something special for billboard owners, SignBird Owner Package. This is all about helping out-of-home (OOH) media owners like you boost your marketing efforts and attract more advertisers. Here’s a quick rundown of what’s included: Professional Photos and Videos by SignBird Pilot Network A picture is worth a thousand […]
OOH Sales: Struggling with Rate Push Back?
I’d like you to think about the last time you bought a new pair of shoes. What was the first thing you thought of when you began to contemplate shoe shopping? Maybe your shoes were worn out and didn’t look good anymore; or you needed a pair to go with […]
Does Your Firm Represent Independent Billboard Operators?
Billboard Insider is assembling a list of rep firms who help independent out of home companies generate regional and national out of home sales. If you would like to be included on the list please email davewestburg@billboardinsider.com the following: Firm name. Website. Contact name or names and emails. We’ll publish […]
Sandler OOH Sales Team Wins Award
Chattanooga, TN – It is with immense pride that Sandler Professional Development of Chattanooga, the team that has developed and conducts the OOH Sales Mastery Program announces receiving the prestigious Pinnacle Award at this year’s Sandler Summit in Orlando, Florida. Owners Lisa and Dan Nausley led their team to global […]
What’s Important Now? 3Q OOH Prospecting
For Q3 determine if you are on track to make your sales budget. A key to selling more 00H faster is planning for a sufficient prospecting/sales cycle. Don’t waste valuable, limited sales time pursuing new business with too short of a sales cycle. It’s unfortunate that management (for their own […]
Selling OOH Advertising in a Competitive Market
In the world of advertising, brands battle for consumer attention across a myriad of mediums and the competition is fierce. From digital platforms to traditional print media, audio, and video, every channel vies for a slice of the advertising pie. How many advertising sales reps are currently working in your […]
Talk About the Client’s Business, Not Advertising
Here are some excerpts from OOH Sales expert Kevin Gephart’s conversation with Chris Lytle who has trained sales professionals for 44 years. Last week Kevin and Chris discussed the importance of sales manager courtesy calls. Today they explain the importance of talking about the client’s business. Why a sales rep […]
Setting Sales Team Expectations and Compensation
Last week out of home executive Jonathan Gravis talked about building a high performing out of home sales team. Today he talks about setting expectations and compensation In the realm of OOH sales, success requires a thoughtful strategy in establishing expectations and crafting compensation plans. You’ve assembled a team that […]