Two reader comments on my column titled How Radio Tries to Take Down Billboard Recruitment Ads. A Billboard Insider reader says technology has hurt the radio industry. With services like Spotify and Xm satellite streaming services being available on many car stereos that are standard issue on new vehicles and […]
Radio industry publication, Radio Ink, on Aug 14, 2024, published this from Chris Stonick a 30-year Radio Recruiting Ad Consultant: Want to destroy the idea of billboard recruitment? Me too, so I do it all the time. According to billboard experts, you should have no more than seven words on […]
What’s the most important question that OOH sales reps don’t ask? I’ve coached and led many account executives over the years. And by far, there is one question that AE’s do not ask on a regular basis. “Mr. or Mrs. customer, what business owners do you know, that would also […]
Last week we ran a Kevin Gephart column on Sales Rep Commissions for a New Digital Billboard. View Outdoor President Pete Schroeder comments that you need to be careful about adjusting sales commissions too much. “I have found it difficult to “adjust” commissions especially lowering them as sales ramp up. […]
Billboard Insider continues our conversation with out of home sales exec Charlie Callari. What’s the out of home sale that you are proudest of? Throughout my OOH career, I’ve had many sales I’ve been proud of. My first OOH sale in Chattanooga, TN….Ruth’s Chris Steakhouse. A 13-period annual sale in […]
Gerry Tabio has 35 years experience in helping media companies grow revenues. Last week the talked about the only 2 factors that contribute to reliable sales growth. Today he talks about the importance of bringing creative ideas to key accounts. You’ve noticed that top performers often have lots of small […]
Gerry Tabio has 35 years experience in helping media companies grow revenues. Last week Gerry talked about the 80/25 rule of advertising revenues. Today he talks about the only 2 factors that contribute to reliable sales growth. You’ve said that there are only two factors that contribute to year-over-year media […]
Billboard Insider asked out of home sales exec Charlie Callari about what he’s learned in the course of a 30+ year career in media sales. How did you get into out of home? It was 2017 and I was just getting out of the yellow pages business. I had previously […]
Earlier this week Billboard Insider announced that Tom Reilly joined Vector Media as the company’s new EVP of Local Sales. We asked Tom to talk about the traits of good sales reps. How did you get involved in the out of home industry? Many in the industry, particularly the […]
SignBird’s launched something special for billboard owners, SignBird Owner Package. This is all about helping out-of-home (OOH) media owners like you boost your marketing efforts and attract more advertisers. Here’s a quick rundown of what’s included: Professional Photos and Videos by SignBird Pilot Network A picture is worth a thousand […]
