Todays podcast guest is Claude Dicks, President of Allison Outdoor, an independent out of home company with 1,270 out of home faces and 29 digital billboards in North Carolina and Georgia. Claude talks about moving from radio into out of home, the gun billboard, digital sign conversions, buying easements, sales […]
Steve Nicklin, the OAAA’s VP of Marketing, travels the country making the case for out of home to ad agencies and ad buyers. Here are 10 tips Steve shared on how to get more national and regional advertising business at the fall IBO conference. Be timely and responsive to the […]
Paul Savka just retired after a 47 year career with Park Outdoor which included stints as a chart and lease manager, assistant manager, sales manager, general manager and most recently as VP of sales. Savka’s boss Rick Steele (EVP Market Operations) says this about Savka “In my 30+ years in […]
Today’s podcast guest is Andrea Messimer Henley talks about how to sell out of home. Andrea is Sr Director of Sales and Business Development at Adomni. On the difference between posters and bulletins. Bulletins are larger…poster showings get more local penetration…A bulletin is like you use a hose to water […]
By Pete Hautem, Sales Consultant, Paragon Printing I read the David English post on Out-of-Home sales rep mistakes. Very good. Let me follow up on that if I may. I’m a sales/marketing “veteran” in this crazy business. Started in 1977 in Atlanta working for Lance Bell’s. Lance’s ABC which was […]
Insider received lots of comments on David English’s mistakes out of home sales reps make. A big three account executive tells Insider that reps need to keep priorities straight: Not having a philosophical order of approaching business that puts the client’s goals first, the health of the company they work […]
Readers have asked for more articles about out of home sales. David English is VP of Sales of Ad Trend, Inc. a Kansas City out of home advertising company. Insider talked with English about out of home sales last week. What is the most common mistake out of home sales […]
By Neil Bell, Owner, New South Outdoor When I began in this business, I was fortunate to receive great training from my employer and that early instruction has served me well throughout my career. The most important lesson, by far, was how to conduct an effective sales call. Billboard Insider […]
By Rocky Sisson Past L. Ray Vahue Award Winner thought leadership from OAAA One of the great presidential campaigns of all time was for President Bill Clinton’s first term. He had a sign hanging in the campaign’s “war room” that said It’s the economy, stupid! Regardless of the question, every answer linked […]
Karl Eller made a fortune twice in the out of home business: selling Combined Communications for $370 million in 1978; and selling Eller Media for $1.15 billion in 1997. Here are five tips for selling out of home which Insider gleaned from Eller’s 2005 book Integrity is all you’ve got […]
