These days, it seems it is always political season. With campaigning having become a nonstop, year-round endeavor, spending on political advertising has skyrocketed as a result, jumping from just shy of 2.6 billion in 2016 to nearly $10 billion in 2022. Case in point, the 2022 federal midterm elections were […]
Offers Planning Tools and Advertising Resources Ahead of November Midterms LOS ANGELES, June 30, 2022 /PRNewswire/ — AdQuick.com, the leading out-of-home (OOH) advertising platform in the world, today announced it’s releasing the Out-of-Home Toolkit for Political Advertisers, a collection of OOH media planning tools tailored to help political marketers leverage the trust, reach and […]
By Nicole Randall, OAAA Communications Senior Director Political ad spending in 2020 is expected to hit $10 billion, with presidential election spend to reach record levels, surpassing $2.7 billion. According to data published by Advertising Analytics, about two-thirds of the presidential ad spending will come from President Trump and the Democratic […]
By Nick Coston, Billboard Insider’s peripatetic reporter at large. With the surprising election results now a week old, it’s clear that the Republicans did a better job reaching middle America, the rust belt states, the midwest But they spent a good $200 million less than what the Clinton campaign. So […]
Thanks to Clear Channel Outdoor for allowing us to reprint their article. Enjoy! It’s been a tumultuous (to say the least) election cycle and for most — November 8 can’t come soon enough. To encourage more citizens to show up at the polls, the Outdoor Advertising Association of America (OAAA) […]
“In terms of CPM, OOH advertising can’t be beat. And with increased availability of digital billboards, political advertisers can now change out copy faster than they could on TV.” Melissa Sharp, veteran campaign planner quoted in The Hill. In a June 23, 2013 article in The Hill Bob McCuin of […]
