NEW YORK, April 3, 2023 (Newswire.com) – RentHop announces RentHop RentCompare — a new tool that allows renters in New York City to find out if they’re overpaying or underpaying for rent — with a corresponding Metropolitan Transportation Authority (MTA) subway ad campaign. While the average rent in NYC has been widely discussed […]
Here’s a selection of comments by Lamar CEO Sean Reilly, OUTFRONT CEO Jeremy Male and Clear Channel Outdoor CEO Scott Wells at the 2023 OAAA Geopath Show CEO panel. Scott Wells says the first quarter is slow but next year looks OK Things slowed down toward the end of last […]
Two US out of home stocks were up and one US out of home stock was down in the first quarter of 2023. Clear Channel Outdoor rose 14% on news of the Switzerland sale. You’ll notice that Clear Channel Outdoor fluctuated wildly during the 1st quarter. It has extremely high […]
Honoring out of home excellence in cities large and small WASHINGTON, D.C. – March 29, 2023 – The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this […]
SignValue has prepared the following analysis of OUTFRONT Media’s 4Q 2022 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell […]
Four things about OUTFRONT media which Billboard Insider learned from reading OUTFRONT’s 2022 annual report and k1. Lots of non-conforming billboards “We estimate that approximately 75% of our billboard structures in the U.S. are “legal nonconforming” billboards, meaning they were legally constructed under laws in effect at the time they […]
Three things about Lamar Advertising which Billboard Insider learned from reading the Lamar Advertising 2022 10k. Local, local, local. “Local advertising constituted approximately 78% of our outdoor net revenues for the year ended December 31, 2022 which management believes is higher than the industry average.” True indeed. OUTFRONT gets 55% […]
NEW YORK, March 2, 2023 − OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., today announced that direct-to-consumer (DTC) hosiery brand Sheertex is this month launching a new OOH campaign for its impossibly strong sheer tights. The new campaign – anchored by the phrase ‘Really […]
Hoya Capital published a decent out of home review titled Billboard Reits: We’re Paying Attention (Lamar Vs Outfront). Forward a copy to your banker. The article explains how out of home works and summarizes industry strengths (e.g. regulatory barriers to entry, digital billboard upside, attractive CPM versus other media, low […]
OUTFRONT media has proposed to replace two static billboards with a digital billboard on the site of a closed gas station AT 187 Riverside Avenue on Route 35 just past Coopers Bridge in Red Bank, New Jersey. Read articles by Tap into Redbank and Red Bank Green. The project received […]
