NEW YORK, Feb. 10, 2022 /PRNewswire/ — OUTFRONT Media Inc. (NYSE:OUT) announced the promotion of Max Siegelman to Head of Cultural Relevance. Formerly the Director of Social Media, Siegelman’s position will now include an expansive pallet of ideas and technologies that will enable new connections between OOH in both the real and […]
John Bodger, OUTFRONT’s Twin Cities Real Estate Manager for 33 years, retired last week after a 42 year out of home career. Bodger built over 500 static billboards and 32 digital billboards during his career. This week Bodger talks about getting into the out of home business, R.O. Naegele […]
Last week Billboard Insider posted US billboard market share figures. Here are market share figures for the entire US out of home industry (e.g. billboards, place based, transit/airport, street furniture) based on the first 9 months of 2021. The independent out of home companies account for 38% of the market, […]
NEW YORK, NY – February 4, 2022 – OUTFRONT Media Inc. (NYSE:OUT) is proud to launch its Black History Month campaign in partnership with 100 Black Men of America, Inc. titled “I’m Next,” which celebrates and supports black youth and black mentorship across the country. 100 Black Men of America […]
Lamar accounted for 28% of US billboard revenues during the first 9 months of 2021, followed by OUTFRONT (20%), Clear Channel Outdoor Americas (17%) and Link Media Outdoor (1% billboard market share). Here’s the surprise. Independents are the biggest single block of US billboard revenues. Independents make up 34% of […]
The OUTFRONT 2022 Advertising Trends Report was created to empower marketers and brands with relevant ideas to help engage with today’s active consumers on the move. These are the five macro-trends sure to guide media decisions in 2022: Trust Issues Less URL, More IRL Connecting the Dots Reaching Audiences on Their Terms […]
JCDecaux announced full year 2021 revenues last week. Good and bad. The good: 18.5% revenue growth worldwide. The bad: 4.8% revenue grown in the US. That’s the weakest recovery of any of the public North American out of home companies. The table below shows that JCDecaux North America grew less […]
In 2020, Jesse London formed TierOne Media after a career which included stints at Clear Channel Outdoor and OUTFRONT. TierOne owns 51 billboard faces in Alabama and Florida, including 31 digital billboard faces. Billboard Insider asked London what he’s learned after a year one his own. What do you know […]
NEW YORK, NY – January 10, 2022 — OUTFRONT Media Inc. (NYSE:OUT) announced it has acquired 18 billboard assets from Carroll Outdoor. The billboard assets include 9 digital, 7 static, and 2 trivision panels in key areas near Gillette Stadium, I-495 and Routes 3, 93, I-95/128 and the Braintree Split. […]
The three public US out of home companies outperformed the stock market during 2021. Clear Channel (up 98%) led the way followed by Lamar Advertising (up 45%) and OUTFRONT (up 37%). The S&P 500 increased 27%. Stock performance of Lamar (green), Clear Channel Outdoor (blue) and OUTFRONT (purple) versus the […]
