Insider likes and reads Seeking Alpha. Brad Thomas is one of my favorite writers on the site. His focus is on Real Estate Investment Trusts, or REITS, a community that includes both Lamar and Outfront. Brad wrote an article this week focused on Outfront Media as well as the OOH […]
Tag: outfront
US Out of Home Companies More Risky Than Stock Market
The 3 public US out of home companies are more risky that than that US stock market based on their betas. The US Stock market beta: 1.00 Lamar beta: 1.13 Outfront beta: […]
Out of home values stable in 2Q 2017
Public out of home company valuations were stable during the second quarter of 2017. The following table shows that the four public out of home companies (Clear Channel Outdoor, Lamar, OUTFRONT and JCDecaux) had an enterprise value of 13.2 times cashflow at June 2017, down slightly from 13.4 times cashflow […]
OUTFRONT Media Completes Billboard Asset Swap
NEW YORK, July 5, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has completed an asset swap with Independent Outdoor Network. The Company acquired digital billboards in the Boston designated market area (DMA) in exchange for static billboards in four non-metro market clusters considered not strategic to […]
Outfront NYC Market Overview
Insider saw this video from Outfront featuring their New York City market. Video is a terrific way to promote your boards and territory. It’s easy to shoot footage with an iphone or drone and upload it to facebook. [wpforms id=”9787″] Paid Advertisement
Video of OUTFRONT American Royal Billboard Installation
We wrote Tuesday about the Outfront/American Royal billboard campaign which has inflatable ribs. Here’s a one minute video showing the installation together with some priceless bystander reactions. Come see the World's Largest Rack of Ribs on I-35 south of downtown! Then Live LARGE Sept. 1-3 at the Speedway #AR2017BBQ @SmithfieldBrand […]
OUTFRONT and American Royal ribs billboard drips sauce.
OUTFRONT Media and The American Royal, the largest BBQ competition in the world, have deployed a billboard featuring giant inflatable ribs dripping sauce onto a car sitting below the advertisement – a truly mouth-watering and eye-catching sight for passerbys! The billboard prop, which is 50 feet wide by 8 feet […]
Alexa, Play Amazon Music: Amazon Teams Up with OUTFRONT Media and Rapport for Largest Times Square Advertising Installment Ever
14 JUN 2017 A 79 Foot Amazon Echo Now Stands Above Times Square in New York City – Breaking the record of the Largest Advertising Install by Pepsi in the 1940s Amazon Music and Echo combine the simplicity and magic of natural language voice control with tens of millions of […]
OUTFRONT Media Acquires Canadian Digital Billboard Portfolio
NEW YORK, June 14, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has acquired a leading portfolio of digital billboards in Canada with locations in Toronto, Montreal, Calgary, Edmonton and Vancouver. The transaction is structured as an acquisition of the equity interests of certain subsidiaries of […]
PA Court Tax Victory For Billboards
DELAWARE COUNTY, PA — A judge in the Philadelphia market has affirmed that a taxing authority may not use billboards to increase a property’s real estate tax or assessment. “We are very pleased,” said Patrick Smith of OUTFRONT Media, which litigated the case along with Clear Channel Outdoor and Steen […]