By Bob Klausmeier In the summer of 2013, I embarked on a new venture, a ground-up new billboard company comprised entirely of digital billboards. As of this writing, the new venture has built and installed eighteen digital billboard faces on nine, well-placed structures in southern Michigan. The company is thriving […]
Insider heard Brad and John, a couple disk jockeys from Bellingham, Washington talking about smart digital billboards on a September 26 podcast. Brad and John got a little bit right and an awful lot wrong about digital billboards. Insider has excerpted the 5 minute podcast in italics so you can see […]
Outfront Media has a unique glow in the dark billboard on Coldwater Canyon Street in LA to promote Pixar’s upcoming movie Coco. The billboard will run through November 26. The billboard uses a patented UV printing process and black lights to glow at night time which plays into the movie’s […]
Insider has long wondered how to forecast maintenance capexp for a billboard company. Maintenance capexp averages 2.1% of revenue at Lamar and Outfront as you can see from the following chart. Clear Channel Outdoor Americas didn’t break out maintenance capexp. $$$ in Millions Insider asked two of the smartest minds […]
Nancy Fletcher OAAA President and CEO Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to the US Supreme Court. They lost. One OOH industry principal, […]
Here are the highlights from yesterday’s Outfront earnings release and seeking alpha earnings call transcript. Revenues increased 2.5% to $392 million during the 3rd quarter of 2017. Organic revenues (excluding acquisitions) increased 1%. US revenue was up 1.8%. Outfront took a reduction in revenue of $1.5 million during the quarter […]
Clear Channel Outdoor has a much bigger international out of home presence than either Outfront or Lamar. Insider prepared this chart after reviewing the 2016 10-k’s of each company. There are pros and cons to the international out of home business. Pros: Ability to diversify by participating in […]
Insider pointed out last week that Lamar has a higher market cap than Outfront and Clear Channel Outdoor because it is less reliant on short term transit and airport advertising contracts and less reliant on international revenues. Here’s a chart showing the dependence of Outfront Media, Clear Channel Outdoor and […]
Here are two surprising pie charts on the three big public US out of home companies. The first pie chart shows revenues for Clear Channel Outdoor, Lamar and Outfront Media for the financial quarter ended June 30, 2017. Insider thought there was a typo when he first compiled the chart. […]
Seeking Alpha has an article titled “Landmark Infrastructure Is No One Hit Wonder” by Brad Thomas on Landmark Infrastructure. Two charts caught Insider’s eye. Here’s a chart showing Landmark offices (blue) and origination team members (green). You can expect to see lots of Landmark lease and easement activity in markets […]
