NEW YORK, – September 6, 2018 – OUTFRONT Media Inc. (NYSE: OUT) announced today its partnership with Chicago’s Dream Town Realty to unveil an out-of-home (OOH) in celebration of its 20th anniversary. Chicago’s Dream Town Realty, a company renowned for its combination of best-in-class technology and service that facilitate the […]
Insider calculates that falls have accounted for 56% of outdoor advertising accidents reported to OSHA over the past 15 years and electrocutions have accounted for 31% of the outdoor advertising accidents reported to OSHA over the past 15 years. Two news items from last week reinforce the importance of safety […]
Out of home companies are commemorating Aretha Franklin’s remarkable life. Lamar is running creative on 500 units across the US. Here are Aretha Tributes by Outfront Media, Joyce Outdoor and Marquee Media. Here’s a free Aretha Franklin billboard design which you can obtain from the Daktronics website. [wpforms id=”9787″] […]
A good out of home management team grows revenues faster than expenses. An additional dollar of revenue doesn’t add an additional dollar of expense because you’re able to leverage your people and plant. You may have sales commissions (10-20% of collections) and increased lease costs (if you’ve got a % […]
Insider ran a timely article this week from the OAAA on OOH People in Public Office. This week the Tennessee Committee on Government Operations held a Rule Review meeting. Included on the agenda was as request from the Tennessee Department of Transportation (TDOT) to amend their rules related to the […]
3 out of home articles caught Insider’s eye this week. The Brookfield Zoo, the Two by Four Agency and Metromedia Technologies placed a 15′ by 15′ fully inflated greenbottle blue tarantuala on a billboard promoting the Brookfield Zoo. New Jersey 101.5 has a flattering story on billboards in Northern New […]
Basketball superstar and free agent Lebron James has been good for OUTFRONT. Look at this sample of fans purchased OUTFRONT billboards trying to make James come to their town. Atlanta Houston Sacramento And Los Angeles is running this copy on the 11 digital billboards celebrating its signing of Lebron. […]
Lamar and OUTFRONT outperformed and Clear Channel underperformed the stock market for the 3 months ended June 2018. Take a look at this chart. Lamar and Outfront were up 7.4% and 4.3%, respectively for the three months ended June 2018 while the S&P 500 was up only 2.9% for the […]
Railroad Outdoor’s Mike Fitzgerald asked Insider what metrics are important for measuring the performance of an out of home business. Here are 6 financial metrics which will help you evaluate your out of home business. Gross revenue. This tells you how well your sales effort is going. You might also […]
OUTFRONT installed an inflatable billboard for the Philly Zoo. Insider talked with Outfront Art Director Briana Foley about the project. Where did the idea for an inflatable billboard come from? The OOH request from the Philadelphia Zoo came in but our AE went a step further and pitched the idea […]
