Today’s world is complex, filled with technology, conveniences, challenges, opportunities, and resources never thought of just a few short years ago. Technology has taken over our lives. You can make purchases and have them delivered to your door without ever leaving your couch. You can visit with relatives face to […]
Every out of home executive or investor should watch the Clear Channel Outdoor Investor Day presentation. It delivers rare insights into one of the country‘s largest out of home companies. Today I’ll discuss what Clear Channel Outdoor Americas Chief Revenue Officer Bob McCuin said during his 20 minute talk which […]
John Arnold is the owner of Arnold Outdoor and a co-founder of the Independent Billboard Operators. He’s able to pack lots of wisdom into a few words. See Arnold’s Four Rules for Outdoor Operators. Today John gives tips on out of home sales. On making the next call right after a closing. […]
Last week I discussed how to sell out of home versus local TV. Today I’ll talk about selling out of home versus local cable TV. Remember: Use leading questions in the data gathering stage to determine dissatisfaction with any of their current media choices. “Is (name an OOH attribute) important […]
By Kevin Gephart Last week I discussed the top out of home sales objection – it costs too much. Today I’ll discuss 5 more out of home sales objections and how to handle them. I need more time to tell my story “Your 7 to 10 words on billboards doesn’t […]
By Kevin Gephart I believe personal branding is critical to us as “INTRApreneurs” The idea of “a personal brand” is unusual to some people (i.e., you see this practiced among successful realtors). There are many great resources for how to build your personal brand (Wikipedia is one, as is the […]
Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. Last week he discussed 5 overlooked out of home prospecting techniques. Today he discusses 4 more overlooked prospecting techniques. Today I’ll finish my list of 9 overlooked out of home prospecting techniques. Many of […]
Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. Last week he discussed how to use social media to sell out of home. Today he discusses overlooked prospecting techniques. For the next few weeks I’ll discuss 9 sometimes overlooked for out of home […]
Yesterday Insider wrote about an ad campaign in which the large public utility district EPB took all the flips on Fairway Outdoor’s 43 Chattanooga digital billboards for a day to run a campaign publicizing high speed internet. Insider talked with Fairway Outdoor Advertising General Manager Steve Miller about the campaign. […]
Making sign proposals is a hassle if you aren’t big enough to use sign inventory management software. Utah based Signly.com is here to help. Signly has developed a simple cloud-based software solution to allow you to originate proposals, email clients and facilitate a “digital drive-by” which eliminates the need to […]
