SALT LAKE CITY, UT – April 2025 — The first-ever Indie Impact Awards, presented by IBO (Independent Billboard Operators), were held last week during the Spring IBO Conference in Salt Lake City. Hosted by Todd Turner and Richard Molinaro of Up To Something, the event recognized creative out of home […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Insider heard of an OOH success story where creative led to doubled outdoor advertising spending. We contacted Melody Roberts and Meadow Outdoor Advertising to learn more. For more than a decade, Bushnell University in Eugene, Oregon, has advertised OOH using an in-house design team. As a new customer of Meadow […]
Yesterday we ran a post on Justin Powell’s decision to hire an art liason person to make his sales force more efficient. We asked some out of home ad designers what they they thought and they said this: Out of Home Creative’s Founder Melody Roberts says the idea makes sense. […]
Rate This Ad allows a billboard designer to rate a billboard ad selected by Billboard Insider using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is from multi-OBIE finalist and former OBIE […]
In response to the devastation caused by the wildfires, www.returnthealoha.org was created to aid five local charities and organizations that are helping those in need on Maui. “The recovery on Maui is going to take years – perhaps decades. (Paradise, yes, but also isolated with a small construction workforce.) This is why […]
A Designer Asks, “Where do you get your images?” Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this. There are several stock sites to choose from, depending on your budget. Some popular sites are adobestock.com, shutterstock.com, and gettyimages.com, ranging from $9 to $500 per image (packages and […]
A Billboard Insider reader asks “What are the best colors to use for digital?” Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this. Embrace color and have fun with yellows, blues, reds, purples, and pinks. These are some of my favorites, as well as blurred gradient […]
Three quotes on the importance of out of home design: Functional is easy. Functional and beautiful isn’t. If our canvases look like crap we look like crap. – Eddy Herty, VP National Creative Director, OUTFRONT When people don’t renew it’s generally due to bad creative. If we engage people, they […]
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is by 3x OBIE nominee Melody Roberts, Owner and Chief […]
