With permission from the OAAA. In a new strategy report using insights from award-winning media case studies, OOH was found to be a lead media channel. Of the campaigns that won the 2017 WARC Media Awards, OOH was used more as a lead media channel than any other medium except […]
The Foundation for Outdoor Advertising Research and Education (FOARE) has awarded scholarships to three graduate students with a future in community planning. The Reagan Family Scholarship Endowment, awarded to graduate students studying city or urban planning or a similar discipline, is intended to help groom a new generation of leaders […]
June 4, 2018 (Washington, DC)– Out of home (OOH) advertising revenue rose 2 percent in the first quarter of 2018 compared to the previous year, accounting for $1.68 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks eight years of consecutive growth […]
Brad Thomas writes for Seeking Alpha where he specializes in publicly-listed REITs. In addition, Thomas is the Editor of the Forbes Real Estate Investor, a monthly subscription-based newsletter. Insider has followed Brad for some time and his take on OOH REITs is thoughtful and worth the read. Here is his take on […]
OOH Boosts Awareness, Recommendation, and Purchase Intent for Brands May 7, 2018 (Washington, DC) – OOH currently earns an average media investment of 4.8 percent, but media plan optimization occurs when OOH receives benchmark allocations of 9 to 16 percent, according to a new report released today by the Outdoor […]
Courtesy of the OAAA With political ad spend in this year’s midterm elections projected to reach historic highs, there’s more potential for OOH than ever before. Borrell Associates projects political ad spend to reach $8.5 in 2018. This expanded OOH opportunity is driven by these main factors: The vast majority […]
Courtesy of the OAAA The US ad market is projected to reach an all-time high this year, generating $197 billion in revenue. Up 5.5 percent, this is a 2.7 percent acceleration on last year’s growth, and stronger than MAGNA’s earlier forecast of 5 percent. OOH is expected to grow 2.1 […]
By Ken Klein, Executive V.P., Government Affairs, OAAA Scientists call it symbiotic, a mutual benefit. Travel-tourism clients inspire creativity in out of home media (OOH). In turn, the entire line-up of OOH formats works for travel ads. Taxi tops, walls, transit, street furniture, and billboards showcase the wonders of being […]
In case you missed it, an article in this week’s OAAA Outlook reviewed the WARC (World Advertising Research Center) February 2018 Global Ad Trends report. As illustrated below, a review of the WARC case studies from 96 countries revealed successful brands across the globe have allocated an average of 13 percent of their media […]
Billboard Insider was founded on the idea that we learn from each other. To that end, we we are starting an interview series where senior out of home execs talk about issues impacting the out of home business. Today Clear Channel Outdoor’s Wade Rifkin talks about programmatic out of home. […]
