By Solomon Partners, Marketing & Media / Tech Services Team Advertising spend continues to generate billions in revenue – in 2022, U.S. advertising spend is projected to exceed $305 billion on various forms of advertising or media channels, including television, radio, digital and online, and out of home. Historically, the […]
The Out of Home M&A market is hot. Billboard Insider has compiled a list of fourth quarter 2021 out of home transactions. If we’ve written about it we have provided a link in the Buyer column. This is not a complete list. We appreciate the information provided by the M&A […]
By Anna Bager, OAAA President and CEO Like every profession, financial analysts love buzzwords built on metaphors. “Headwind” means problem. A headwind facing Facebook, says its CFO Dave Wehner, is Apple’s privacy changes introduced earlier this year through iOS 14. He warned, “Apple’s iOS 14 will severely impact Facebook’s advertising […]
After the announcement of the $30 million Lamar Advertising investment, Insider reached out to Vistar Media CEO, Michael Provenzano for a discussion on the investment and the addition of a strategic partner. How long have discussions been ongoing for the potential of raising additional capital? We began active evaluation of […]
With permission from Place Exchange As pandemic restrictions ease and more vaccinations are administered, travel activity is on the rise and the tourism sector is gearing up for the pent-up demand from consumers. As travel continues to ramp up, Place Exchange can help ensure your message reaches leisure and business […]
By Anna Bager – President & CEO of OAAA “All politics is local,” former House Speaker Thomas “Tip” O’Neill used to say. Well, the same premise is true with advertising about COVID vaccines. Across the country, governments and health authorities are communicating the importance of getting vaccinated against COVID-19. Out of […]
Accretive Media CEO Craig Benner makes five predictions for 2021. 2021 is the year of calm and stability With all the drama of 2020 and all the hot button issues which could create an explosive 2021, I predict an uncontroversial next 12 months. 2021 will be the year of healing. […]
By Christina Radigan OAAA, Chief Marketing Officer I am excited to join OAAA as Chief Marketing Officer to help evolve our organization into an even more agile and effective marketer for the OOH industry. I have over 15 years of strategy, marketing, research, and communications experience at Omnicom Media Group’s out […]
Mark Boidman of PJ Solomon has shared five reasons he is bullish on OOH. (1) We’re starting to see the recovery… (2) We’re continuing to see top tech brands overallocated to out of home. (3) Digital out of home ad spend continues to grow. (4) Programmatic has impressive forecast growth. […]
The Geopath team is excited to announce our newest webinar series; Speaking Frankly! Hosted by Geopath President, Kym Frank, the series will consist of short interviews with thought leaders from across the advertising industry. The focus of the series will be to continually foster insightful discussions on topics relevant to Out […]
