WASHINGTON, DC – (August 1, 2016)— The Outdoor Advertising Association of America (OAAA), trade association for the out of home (OOH) advertising industry, today announced it has joined the broader industry in addressing new, emerging ad technologies and practices through the Digital Advertising Alliance (DAA), a self-regulatory organization that implements […]
You need to be vigilant about safety procedures in a world where your workers can be electrocuted by power lines and hurt by falling off billboard structures. Three months ago a safety harness saved the life of a Southeastern Displays employee who fell off a sign. OAAA is hosting a safety […]
Myron Laible is Vice President, State, Local and Regulatory Affairs for OAAA. He has been with OAAA for 30 years. He is also an officer for the Foundation for Outdoor Advertising Research and Education. Laible was elected to the OAAA Hall of Fame in 2007, an honor given every two […]
Ken Klein is EVP, Government Affairs for OAAA, leading the US out of home industry’s outreach to government with a personal focus on Congress. A regular contributor to Billboard Insider, Ken was trained as a journalist; he worked for The Associated Press and a Gannett paper in Florida. Ken joined […]
Billboard Insider Update: New Research on Distraction (On May 4, OAAA’s Ken Klein posted on “The Hunt for Distractions Leads Inside the Vehicle.” A new report from the AAA Foundation for Traffic Safety underscores that point. Klein provided this update.) Yes, driver distraction is a problem, especially among teens. […]
May 18, 2016 (Washington, DC) –Out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 24th consecutive quarter […]
Marci Werlinich is VP of Membership and Administration at the Outdoor Advertising Association of America (OAAA). She’s spent her entire 30 year professional career serving the OAAA and its members. Marci focuses on membership recruitment, event planning, human resources and information technology. Marci was elected to the OAAA Hall of […]
April 18, 2016 (Washington, DC) – More than 90 percent of US travelers have noticed some form of out of home (OOH) advertising in the past month, according to a new study conducted by Nielsen. Roadside billboards are the most noticed ads, according to Nielsen’s report, which offers a detailed […]
March 21, 2016 – The Outdoor Advertising Association of America (OAAA) today releases a white paper that demonstrates the value of OOH media in a world where digital’s effectiveness and trustworthiness has been thrown into question. “This Is What Reality Looks Like,” written in partnership with agency of record Partners […]
Company: Wolverine Sign Works Markets: Michigan, Ohio, Kentucky, Indiana, Illinois, Minnesota, Iowa, North Dakota, South Dakota. Headquarters: 923 Bradley Street, Owosso, MI 48867 Phone: 800-535-7446 Email: info@wolverinesign.com Wolverine Sign works was founded in 1916 by a couple traveling salesmen who were staying at a hotel in Sandusky, Michigan. They decided […]
