By the OAAA staff. By air or car, the stats point to increased mobility. The auto club (AAA) predicts record-breaking year-end travel (December 23 through January 1): Auto travel will rise for the seventh consecutive year-end season. Rising gas prices, says AAA, won’t have much impact Air travel will be […]
Insider wanted to provide some feedback from a recent OAAA Webinar on the coming new OSHA Climber Safety Rules. The focus was on a series of questions posed by the OAAA to the Department of Labor and the response received in July of this year. The Webinar had a very […]
By Nancy Fletcher, OAAA President and CEO A quarter-century ago, the US Senate debated billboards. Pro-environment Sen. Barbara Mikulski of Maryland said in 1991, “I am up to my earrings in environmental problems.” Pollution in Chesapeake Bay, she said, is a real environmental problem. Cleaning up toxic-waste Superfund sites – […]
By Myron Laible OAAA Vice President State, Local, and Regulatory Affairs I was chatting with 30-year billboard veteran Larry Alder about local regulatory battles in Idaho . . . Larry mentioned that his longtime boss Scott Butterfield would retire soon (Scott’s last day is January 5, 2018). Butterfield was instrumental, […]
US-DOT Just Got Thousands of Comments from the Public By Ken Klein, executive vice president of the Outdoor Advertising Association of America, OAAA When US-DOT asked for comments about its regulations, I was curious to see the file. Two quick points: My assumptions were off I read the whole file […]
By Steve Nicklin Vice President of Marketing, OAAA For 10 years the Ad Club of New York has held an annual OOH Day. This year’s OOH:NOW event, a celebration of its 10th anniversary, was an impressive display of the innovative ways OOH has developed over the past decade. Avi Javetz […]
Washington, DC (November 29, 2017) – Out of home (OOH) advertising is more effective in driving online activity when compared to online banner ads, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to online banner ads and […]
November 29, 2017 (New York) – Rapport and UM were honored with the 2017 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). The 2017 Out of Home Media Plan Awards were presented at The AD Club of New York’s […]
Billboard Insider is running a new series by OAAA called Nuts and Bolts. The series will discuss daily operating challenges facing out of home advertising companies and review some industry best practices. Insider thanks OAAA for putting the series together. Today’s article contains three tips on preventing billboard vandalism […]
A record number of Americans . . . More women than men A record number of Americans have drivers’ licenses, says a new federal report. The fastest-growing segment of drivers is 65 and older. “This age group is growing faster than any other, and is far outpacing their teenage counterparts,” […]
