By Steve Nicklin Vice President of Marketing, OAAA For 10 years the Ad Club of New York has held an annual OOH Day. This year’s OOH:NOW event, a celebration of its 10th anniversary, was an impressive display of the innovative ways OOH has developed over the past decade. Avi Javetz […]
Washington, DC (November 29, 2017) – Out of home (OOH) advertising is more effective in driving online activity when compared to online banner ads, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to online banner ads and […]
November 29, 2017 (New York) – Rapport and UM were honored with the 2017 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). The 2017 Out of Home Media Plan Awards were presented at The AD Club of New York’s […]
Billboard Insider is running a new series by OAAA called Nuts and Bolts. The series will discuss daily operating challenges facing out of home advertising companies and review some industry best practices. Insider thanks OAAA for putting the series together. Today’s article contains three tips on preventing billboard vandalism […]
A record number of Americans . . . More women than men A record number of Americans have drivers’ licenses, says a new federal report. The fastest-growing segment of drivers is 65 and older. “This age group is growing faster than any other, and is far outpacing their teenage counterparts,” […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Leading court cases across the country affecting OOH advertising have a common thread: The First Amendment. Here is a status report: Tennessee Billboard Law The state’s billboard-control law has been invalidated. The State of Tennessee is preparing an appeal to […]
“Three Billboards Outside Ebbing Missouri” – the People’s Choice winner at Toronto’s film festival – is an R-rated dark comedy starring Oscar winner Frances McDormand. The plot: a grieving mom uses billboards to pressure the small-town police chief (Woody Harrelson) to take action on her daughter’s unsolved murder. The movie […]
By Ken Klein, OAAA Executive Vice President, Government Affairs A brainstorming idea 10 years ago from an FBI Citizens Academy – to put fugitives’ faces on digital billboards — has solved dozens of tough crime cases. “We are always looking for creative ways to enable folks, creative ways to solve […]
November 17, 2017 (Washington, DC) – Out of home (OOH) advertising revenue rose 1.9 percent in the third quarter of 2017 compared to the previous year, accounting for $1.78 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2017 the OOH industry is up 1.3 […]
By Stephen Freitas OAAA Chief Marketing Officer Over the past several years, there has been a flood of new technologies transforming the out of home (OOH) industry, resulting in major shifts to nearly every aspect of the business. The transformation began a few years ago with the development of high-quality, high-definition […]
