By Anna Bager – President & CEO of OAAA “All politics is local,” former House Speaker Thomas “Tip” O’Neill used to say. Well, the same premise is true with advertising about COVID vaccines. Across the country, governments and health authorities are communicating the importance of getting vaccinated against COVID-19. Out of […]
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Comscore Expands into Out of Home Measurement
RESTON, Va., March 31, 2021 – Out-of-home (OOH) advertising remains a vital part of building brand awareness and plays an increasingly important role in advancing the consumer journey. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce that it has […]
Stephen Freitas Says Make the Medium Easier to Transact
Today’s podcast guest, Stephen Freitas (Executive Advisor to the OAAA and Partner in OOH Capital) says the out of home industry needs to make it easier to transact. He also tells a great story about Malcolm Gladwell. Is the out of home industry doing a good job marketing itself? Yes….If […]
Jack Myers: Sell Brand Safety, Reach and Creativity
Sell your strengths: brand safety, reach and creativity. That’s what Media Village founder Jack Myers told OAAA CEO Anna Bager in an OAAA lunch break interview last week. Here are some highlights. Jack Myers got started selling transit ads. It was my first job out of college in the early […]
Meadow Outdoor’s Management Style
Insider wrote last week on Meadow Outdoor being named one of Oregon’s best companies. This week the OAAA published a terrific interview with Meadow principals Chris and Mike Zukin to explain their management style and company culture. With the permission of OAAA, here is the interview and videos that will […]
2021 OBIE Awards Finalist Announced
The Out of Home Advertising Association of America (OAAA) has revealed 137 finalists for the 2021 OBIE Awards. Now in its 79th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) advertising medium. […]
Insights To Build Sales Success, An OAAA Sales Tip
After one of the most challenging advertising years ever, creating a roadmap for sales success in 2021 requires a reexamination of historical processes and data. While most emerging marketplace signals are positive, understanding the nuances of 2020 can help leverage greater success in 2021. To assist sales teams with prospecting […]
OAAA/Geopath 2021 Conference Registration Open and Speakers Named
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OAAA and Geopath New Diversity Initiative
WASHINGTON D.C. (February 16, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out-of-home (OOH) and digital OOH media ecosystem, today announced a joint diversity, equity, and inclusion (DEI) initiative in partnership with Geopath, the not-for-profit organization that provides the industry-standard measurement […]
WBEZ on What’s Up With All Those Billboard Ads For Lawyers?
Last week OAAA’s Anna Bager and Billboard Insider’s Dave Westburg were interviewed by WBEZ for a podcast titled What’s Up with All Those Billboard Ads For Lawyers? Here’s what they said. OAAA CEO Anna Bager on why lawyers like billboards When you’re driving down the highway you’re not on your […]
