Since 2000, the Out of Home Association of America (OAAA) has championed smart out of home (OOH) executions through the annual OOH Media Plan Awards, which recognize the essential role media planning plays in the development of efficient, effective, and successful OOH campaigns. This year’s esteemed jury includes seven advertising, […]
Let’s use our collective voice to support Maui The wildfires in Hawaii have devastated communities and forced thousands to flee the island of Maui. For those left behind, the Maui Food Bank has served as a conduit for donated food and other essential items, collecting, warehousing, and distributing to relief […]
Share the work that drove results! There’s a lot of work that goes into creating excellent OOH. The 2023 Media Plan Awards honors all the effort that goes on behind the scenes – bringing together strategy, top-notch creative, precise placement, and smart budgeting – to build campaigns that knock it […]
To take advantage of the growing surge in OOH’s popularity and relevance, OAAA also promotes Jeff Jan and Kate Scanlan focused on industry growth and marketing Washington, DC – July 25, 2023 – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire […]
Submit your stellar work! The 2023 Media Plan Awards’ call for entries officially opens today and we’re on the lookout for standout work that proves why OOH is a powerful platform that delivers efficiently and effectively. The most successful OOH campaigns go beyond the status quo; they require compelling creative, […]
Pat O’Donnell just retired as President of YESCO Outdoor Media after a 40 year career in out of home. Today he talks about what the industry needs to do to nurture independent out of home companies, measurement, a mistake and gives his parting words. What does the industry need to […]
Billboards Across the United States Will Feature Underwater Imagery Highlighting the National Geographic Pristine Seas Global Expedition and the Unmatched Beauty of Our Ocean Washington, DC (June 8, 2023)—On World Ocean Day, National Geographic Pristine Seas and the Out of Home Advertising Association of America (OAAA) kicked off […]
Billboard Insider caught up with Jim McLaughlin. McLaughlin has almost 50 years experience in the out of home advertising industry and sits on the board of the OAAA Jim, what have you been up to since retiring as CEO of Link Media Outdoor in 2020? Hi Dave, great seeing you […]
May 18, 2023 (Washington, DC) – Out of home (OOH) advertising revenue increased one percent in the first quarter of 2023 compared to the previous year, accounting for $1.82 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Despite economic headwinds, the quarter was […]
Military Appreciation Month Campaign in Partnership with the Out of Home Advertising Association of America Invites Americans to Share Messages of Gratitude for U.S. Military Members and Families NEW YORK, May 15, 2023 /PRNewswire/ — During May, Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), the Out of Home Advertising Association of America (OAAA) and […]
